I have found Maisy DVD's to be both adored by my 2-3 year old son, and extremely educational.
His vocabulary has been improved by, and interests stimulated by Maisy dvds.
He loves watching bob the builder and fireman sam etc, but we have found that this dvd (and other maisy dvds)have far less questionable messages (norman is naughty in fireman sam and my son copies him sometimes).
Maisy is slow-paced - a rare treat nowerdays.
This particular DVD is nice because of the theme (helping).
It features numberous very short episodes, varying in content, and consistently good.
I'd highly recommend this to any parent concerned with some of the subtle messages contained in other programmes, and would be surprised if any child didn't love it.