I was impressed when I first saw this package - it's chunky and well put together, with four tough board books inside, plus a space at the top which contains a lot of different sized magnets.
However when I looked a bit further I was less than pleased. The set contains only one magnetic surface, which is a picture of the inside of a spaceship - basically a kitchen and lounge area. This isn't the most inspiring set up and doesn't really compare favourably with the magnetic books you can get which have four or more double page spreads of magnetic areas with different designs (such as the Muddle series).
In addition, the magnets are aimed at children who are 3 and above (due to small parts), but the story books are very short and simple, and won't hold the attention of a child who is much more than 3, so the set really has a pretty small age range. 4 or 5 year olds will find the stories boring, whilst those under 3 can't play with the magnets!
This is a nice looking set but I'm not convinced that kids will find it much fun for long. However if you have a child (most likely a girl?) who enjoys reading stories and then painstakingly re-acting them out with magnets, or a very creative child who would make up their own stories involving the characters and magnets, then this may be a success.