- Paperback: 98 pages
- Publisher: iUniverse (22 Feb 2004)
- Language English
- ISBN-10: 0595309429
- ISBN-13: 978-0595309429
- Product Dimensions: 22.9 x 15.2 x 0.6 cm
- Average Customer Review: 4.7 out of 5 stars See all reviews (3 customer reviews)
- Amazon Bestsellers Rank: 1,550,114 in Books (See Top 100 in Books)
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Product Description
Product Description
You can have the best product or service on the planet, but without effective marketing, your business will go nowhere fast!Retain customers for a lifetime
Use the Internet and E-mail to promote your products
Outsell your competitors by a huge margin
Stay ahead of trends rather than reacting to them
Keep your products fresh and innovative Magical Marketing not only shows you what to do, it teaches you how to do it. Unlock the potential of your business and see immediate results.
Packed with smart advice for the small business, Magical Marketing focuses on nineteen unusual ways to promote your products or services. You will benefit from a step-by-step, practical approach to marketing, in an easy to read format.
Author Andrew Lock examines the marketing techniques of numerous well-known large companies and adapts them for the small business or sole proprietor. Working examples are provided for a variety of businesses, with an abundance of tips and techniques that can be implemented at little or no cost.
Learn how to:
About the Author
Andrew Lock is an accomplished author, speaker and businessman. His skills have been employed by companies such as British Airways, Sony, Anheuser Busch, Merrill Lynch, Barclays Bank, and many others. Andrew is also the personal manager of Paul Daniels, who is considered to be one of the world?s top magical entertainers.
Inside This Book
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Customer Reviews
Most Helpful Customer Reviews
Very interesting and enjoyable, a different perspective from most marketing books I have read, and it held my interest throughout.
The thing I really liked about this book is that it does not focus exclusively with marketing physical products. Yes, plenty of space is devoted to that aspect of marketing but in every chapter there are also some great ideas and specific guidance on marketing Services, including insurance sales, travel agents, photographers and hairdressing salons to name but a few. The book held my interest throughout and I found it very helpful in my line of work, which is an independent mortgage broker.
I learnt a lot from this book. I have read countless books on advertising and marketing, and most of them have a few ideas that you can use, but Mr Lock's book had practical tips in virtually every chapter. I liked the way he applied every technique or idea to the small business, with plenty of examples. As the subtitle of the book claims, many small business owners could indeed benefit within hours or days of applying the simple techniques that are included. Some of the ideas would cost a bit of money to implement, but most of them would cost little or nothing. Reccommended.
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