This the best selling introduction to Neuro-Linguistic Programming (NLP), written in an informal and entertaining style. This book will intorduce the reader to a remarkable new approach to the study of human communications and therapeutic change. Managers, sales people, consultants, therapists, parents, educators -- anyone interested in or involved with influential communications and personal change will benefit from reading this unusual book.
At the time of this work's initial publication in 1980, Byron Lewis, M.A., was the director of the Meta Training Institute, a Northwest Educational and Consulting firm specializing in the techniques of Neuro-Linguistic Programming. As an undergraduate student at UCSC in the mid-1970s, Byron studied under Dr. John Grinder and participated in the original research that laid the foundation for the now popular field of NLP.
Even before receiving his Masters in Psychology, Byron was actively involved in teaching communications seminars. A personable and entertaining seminar leader and consultant, Byron continued to conduct seminars and workshops in the field of Neuro-Linguistic Programming through 1985 when he moved to Germany. It was there he began to work in the field of addictions, and during a career that spanned the next two decades, he published his second book, Sobriety Demystified: Getting Clean and Sober with NLP and CBT, Kelsey and Co. Publishing, Santa Cruz, 1996