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Magazine Editing: In Print and Online
 
 

Magazine Editing: In Print and Online [Kindle Edition]

John Morrish , Paul Bradshaw
5.0 out of 5 stars  See all reviews (1 customer review)

Print List Price: 27.99
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Product Description

Review

'It is, and was in its earlier incarnations, a valuable and thorough guide to all the aspects of publishing editors and their staff should know about [...] For students this book offers a readable introduction to the industry so it should definitely be stocked by every library where magazine journalism and publishing is taught.' - Journal of the Association for Journalism Education, Issue 2-1, May 2013

Praise for the second edition:

'Editing has always been a dark art, part both sides of the brain and part gut - and this excellent and thorough book lets light into every conceivable corner including some pretty murky ones. Above all it carries a torch for the blindingly obvious but oft forgotten truth - cherish and serve your readers and won't go far wrong.' Nicholas Brett, Deputy Managing Director, BBC Magazines, and former editor of Radio Times

Product Description


Including comprehensive coverage on both print and online, consumer and free magazines, Magazine Editing looks at how magazines work and explains the dual role of the magazine editor. John Morrish and Paul Bradshaw consider the editor both as a journalist, having to provide information and entertainment for readers, and as a manager, expected to lead and supervise successfully the development of a magazine or periodical.



Looking at the current state of the magazine market in the twenty-first century, the third edition explains how this has developed and changed in recent years, with specific attention paid to the explosion of apps, e-zines, online communities and magazine websites. Featuring case studies, interviews with successful editors, examples of covers and spreads, and useful tables and graphs, this book discusses the editor’s many roles and details the skills needed to run a publication.


Magazine Editing offers practical guidance on:



  • how to create an editorial strategy

  • how to lead and manage an editorial team

  • researching a market and finding new readers

  • dealing with budgets and finance

  • working with designers and production staff

  • legal, technological and ethical dilemmas

  • online distribution, social media and search engine optimisation

  • managing information overload

  • how to become an editor.

Product details

  • Format: Kindle Edition
  • File Size: 844 KB
  • Print Length: 289 pages
  • Page Numbers Source ISBN: 0415608341
  • Simultaneous Device Usage: Up to 4 simultaneous devices, per publisher limits
  • Publisher: Routledge; 3 edition (12 Mar 2012)
  • Sold by: Amazon Media EU S. r.l.
  • Language: English
  • ASIN: B007JL1X1I
  • Text-to-Speech: Enabled
  • X-Ray:
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Bestsellers Rank: #371,740 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Most Helpful Customer Reviews
5.0 out of 5 stars Essential Read 8 Mar 2013
Format:Paperback|Verified Purchase
Great book for aspiring journalists. Invaluable source throughout my degree and an incredibly easy resource to use. I'd recommend it to any media and journalism student to keep flicking back to.
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Amazon.com: 4.0 out of 5 stars  1 review
4.0 out of 5 stars Must know information 5 April 2013
By Zella Llerena - Published on Amazon.com
Format:Paperback|Verified Purchase
The information contained in this book will help anyone learn about both print and online magazines. As many magazines move towards the digital world. This book helps the reader understand the functions of the magazine in both print and online.
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