I bought this as I frequently cycle for work but need to arrive looking reasonably presentable (and not as though I've just dropped out of the Tour de France). Unlike almost every other sports jersey made from synthetic materials, this isn't in garish colours, covered in text and logos, or skin-tight. However, it is not completely plain as there are two small heat-transfered reflective designs: one near the waist and another on one of the arms; also, the side panels are of different material (but not colour) to the main body and arms. All the same, it's still plain enough to be worn in something other than a sports/leisure situation (sorry if that sounds like marketing-speak).
It's a well-made top with a comfortable fit that regulates temperature well whether it's hot or slightly chilly. It also dries out quickly and doesn't retain odours too much either. Having shopped around, I'd say the price is very reasonable.