- Hardcover: 336 pages
- Publisher: Random House (2 Jan. 2007)
- Language: English
- ISBN-10: 1400064287
- ISBN-13: 978-1400064281
- Product Dimensions: 14.6 x 2.8 x 21.8 cm
- Average Customer Review: 4.6 out of 5 stars See all reviews (85 customer reviews)
- Amazon Bestsellers Rank: 442,805 in Books (See Top 100 in Books)
Made to Stick: Why Some Ideas Survive and Others Die Hardcover – 2 Jan 2007
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"Their analysis is peppered with memorable stories, images and facts ... This book is a gift to anyone who needs to get a message across and make it stick" (New Statesman)
"This is great for anyone planning a speech or trying to get their message across at work" (Psychologies)
"The Heaths push beyond what sounds like it should work and explain why it actually does" (Time Magazine)
"... an entertaining, practical guide to effective communication." (Publishers Weekly)
"Smart, lively . . . such fun to read" (Saturday Guardian) --Ce texte fait référence à l'édition Paperback.
A bestselling communications book that helps ensure what you say is understood, remembered and, most importantly, acted upon --Ce texte fait référence à l'édition Paperback.See all Product Description
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Top Customer Reviews
It's a shame that this book hasn't found a wider audience. I have seen this book positioned in book shops as a 'business' book. But it's actually a book that is appropriate for absolutely anyone who wants to know how to create more compelling messages. You could be a teacher who wants to make your lessons more memorable or a student who wants to understand what makes urban legends so virally believable.
The authors really practise what they preach. Not only do they tell you how to make your messages more 'sticky' and memorable, but they have written a book that applies their learnings. A great read - thoroughly recommended! So much so that I feel compelled to write a review - so please forgive me as this is my first ever review!
Imagine if people remembered what you had to say and acted on it. Wouldn't that be great? What if people not only remembered and acted, but told hundreds of others who also acted and told? Now you're really getting somewhere!
Brothers Chip (an educational consultant and publisher) and Dan (a professor of organizational behavior at Stanford Business School) Heath combine to develop Malcolm Gladwell's point about "stickiness" in The Tipping Point. To help you understand what they have in mind, the book opens with the hoary urban tale of the man who ends up in a bathtub packed with ice missing his kidney after accepting a drink from a beautiful woman. That story, while untrue, has virtually universal awareness. Many other untrue stories do, too, especially those about what someone found in a fast food meal.
The brothers Heath put memorable and quickly forgotten information side-by-side to make the case for six factors (in combination) making the difference between what's memorable and what isn't. The six factors are:
1. Simplicity (any idea over one is too many)
2. Unexpectedness (a surprise grabs our attention)
3. Concreteness (the more dimensions of details the more hooks our minds use to create a memory)
4. Credibility (even untrue stories don't stick unless there's a hint of truth, such as beware of what's too good to be true in the urban legend that opens the book)
5.Read more ›
It's very readable. This is important because teachers (and that includes me) are too busy to find time to wade though dense theoretical texts. Secondly, and this probably shouldn't be surprising given what the book's about, it draws you in and the ideas contained within it are very easy to remember.
The job of a teacher is to explain sometimes really quite tricky ideas in short, sharp chunks, to people who are not always expecially engaged (i.e. teenagers), and then get them to use those ideas. This book explains very neatly how to do that more effectively. The authors' SUCCESs mnemonic (simple, unexpected, concrete, credentialed, emotional, story) is well illustrated and explained in the book and is very easy to remember and apply. Highly recommended.
"Made to Stick" expands on the idea of "stickiness" popularized by Malcolm Gladwell in "The Tipping Point." Brothers Heath have spent many years working in their respective fields - organizational behavior and education - and have jointly come up with their idea of what makes ideas particularly "sticky." Their prescription, and the outline of this book, is organized around the acronym SUCCES (with last s omitted):
* Simple -- find the core of any idea
* Unexpected -- grab people's attention by surprising them
* Concrete -- make sure an idea can be grasped and remembered later
* Credible -- give an idea believability
* Emotional -- help people see the importance of an idea
* Stories -- empower people to use an idea through narrative
The book provides many useful examples and anecdotes that make these concepts stand out and become relevant in your own life. In fact, it follows more or less its own prescription, which is one of the reasons why it's such a good read. After going through it I've found myself thinking about making my own writing (and hopefully my Amazon reviews in particular) stickier.Read more ›
Most Recent Customer Reviews
I wish this had been on the reading list when I was at university, or during my teacher training. I think it's a must for anyone who shares ideas in their job. Read morePublished 1 month ago by uanrah
OK initially but started repeating itself. The message could have been said in 10 pages.Published 1 month ago by Doc Eddy
I've got a technical background and, although I'm a good writer, I always had trouble understanding how to use stories without it feeling like a manipulative device. Read morePublished 2 months ago by Sunny Bains
Easy and clear. A fantastic way of communication based on useful things for daily life, business or teaching. The authors usually deliver great pieces.Published 4 months ago by Marcelo Ocampo
I love this book. I'd recommend it to anyone who works in sales, marketing, social media, education, management or ANY field which involves imparting information to other people. Read morePublished 8 months ago by david mitchell