Made to Stick and over 2 million other books are available for Amazon Kindle . Learn more
Buy Used
£4.79
+ £2.80 UK delivery
Used: Good | Details
Condition: Used: Good
Comment: Dispatched from the US -- Expect delivery in 2-3 weeks. Shows some signs of wear, and may have some markings on the inside. 100% Money Back Guarantee. Shipped to over one million happy customers. Your purchase benefits world literacy!
Trade in your item
Get a £3.18
Gift Card.
Have one to sell?
Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more
See all 2 images

Made to Stick: Why Some Ideas Survive and Others Die Hardcover – 2 Jan 2007


See all 10 formats and editions Hide other formats and editions
Amazon Price New from Used from
Kindle Edition
"Please retry"
Hardcover
"Please retry"
£4.79


Trade In this Item for up to £3.18
Trade in Made to Stick: Why Some Ideas Survive and Others Die for an Amazon Gift Card of up to £3.18, which you can then spend on millions of items across the site. Trade-in values may vary (terms apply). Learn more

Product details

  • Hardcover: 336 pages
  • Publisher: Random House (2 Jan. 2007)
  • Language: English
  • ISBN-10: 1400064287
  • ISBN-13: 978-1400064281
  • Product Dimensions: 15 x 2.9 x 21.7 cm
  • Average Customer Review: 4.6 out of 5 stars  See all reviews (76 customer reviews)
  • Amazon Bestsellers Rank: 215,630 in Books (See Top 100 in Books)

More About the Authors

Discover books, learn about writers, and more.

Product Description

Review

"Their analysis is peppered with memorable stories, images and facts ... This book is a gift to anyone who needs to get a message across and make it stick" (New Statesman)

"This is great for anyone planning a speech or trying to get their message across at work" (Psychologies)

"The Heaths push beyond what sounds like it should work and explain why it actually does" (Time Magazine)

"... an entertaining, practical guide to effective communication." (Publishers Weekly)

"Smart, lively . . . such fun to read" (Saturday Guardian) --This text refers to the Paperback edition.

Book Description

A bestselling communications book that helps ensure what you say is understood, remembered and, most importantly, acted upon --This text refers to the Paperback edition.

Inside This Book (Learn More)
Browse Sample Pages
Front Cover | Copyright | Table of Contents | Excerpt | Index
Search inside this book:

What Other Items Do Customers Buy After Viewing This Item?

Customer Reviews

4.6 out of 5 stars
Share your thoughts with other customers

Most Helpful Customer Reviews

68 of 72 people found the following review helpful By Alex on 12 Sept. 2008
Format: Paperback
I can't believe I'm the first person to review this book!

It's a shame that this book hasn't found a wider audience. I have seen this book positioned in book shops as a 'business' book. But it's actually a book that is appropriate for absolutely anyone who wants to know how to create more compelling messages. You could be a teacher who wants to make your lessons more memorable or a student who wants to understand what makes urban legends so virally believable.

The authors really practise what they preach. Not only do they tell you how to make your messages more 'sticky' and memorable, but they have written a book that applies their learnings. A great read - thoroughly recommended! So much so that I feel compelled to write a review - so please forgive me as this is my first ever review!
3 Comments Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
66 of 72 people found the following review helpful By Donald Mitchell HALL OF FAMETOP 500 REVIEWERVINE VOICE on 13 Feb. 2007
Format: Hardcover
This is the best book about communications I've read since I discovered Stephen Denning's work on telling business stories. I highly recommend Made to Stick to all those who want to get their messages across in business more effectively.

Imagine if people remembered what you had to say and acted on it. Wouldn't that be great? What if people not only remembered and acted, but told hundreds of others who also acted and told? Now you're really getting somewhere!

Brothers Chip (an educational consultant and publisher) and Dan (a professor of organizational behavior at Stanford Business School) Heath combine to develop Malcolm Gladwell's point about "stickiness" in The Tipping Point. To help you understand what they have in mind, the book opens with the hoary urban tale of the man who ends up in a bathtub packed with ice missing his kidney after accepting a drink from a beautiful woman. That story, while untrue, has virtually universal awareness. Many other untrue stories do, too, especially those about what someone found in a fast food meal.

The brothers Heath put memorable and quickly forgotten information side-by-side to make the case for six factors (in combination) making the difference between what's memorable and what isn't. The six factors are:

1. Simplicity (any idea over one is too many)

2. Unexpectedness (a surprise grabs our attention)

3. Concreteness (the more dimensions of details the more hooks our minds use to create a memory)

4. Credibility (even untrue stories don't stick unless there's a hint of truth, such as beware of what's too good to be true in the urban legend that opens the book)

5.
Read more ›
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
23 of 26 people found the following review helpful By K. Street on 22 Feb. 2009
Format: Paperback Verified Purchase
I'd recommend this book to any teacher - it's probably 110% more useful than any of the text books you were told to read on your teacher training course!

It's very readable. This is important because teachers (and that includes me) are too busy to find time to wade though dense theoretical texts. Secondly, and this probably shouldn't be surprising given what the book's about, it draws you in and the ideas contained within it are very easy to remember.

The job of a teacher is to explain sometimes really quite tricky ideas in short, sharp chunks, to people who are not always expecially engaged (i.e. teenagers), and then get them to use those ideas. This book explains very neatly how to do that more effectively. The authors' SUCCESs mnemonic (simple, unexpected, concrete, credentialed, emotional, story) is well illustrated and explained in the book and is very easy to remember and apply. Highly recommended.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
1 of 1 people found the following review helpful By Dr. Bojan Tunguz TOP 500 REVIEWER on 8 Sept. 2012
Format: Hardcover
Persuasiveness has always been a very important aspect of advertising, politics, and a myriad other professions that rely heavily on the opinions and attitudes of others in order to exist and make an impact on the world. For the better or worse, in modern world an increasing number of professions fall into this category. Weather we are trying to teach someone a new skill, persuade a boss or a colleague, or ace a job interview, we need to be able to present our ideas effectively. We need to make them stick.

"Made to Stick" expands on the idea of "stickiness" popularized by Malcolm Gladwell in "The Tipping Point." Brothers Heath have spent many years working in their respective fields - organizational behavior and education - and have jointly come up with their idea of what makes ideas particularly "sticky." Their prescription, and the outline of this book, is organized around the acronym SUCCES (with last s omitted):

* Simple -- find the core of any idea
* Unexpected -- grab people's attention by surprising them
* Concrete -- make sure an idea can be grasped and remembered later
* Credible -- give an idea believability
* Emotional -- help people see the importance of an idea
* Stories -- empower people to use an idea through narrative

The book provides many useful examples and anecdotes that make these concepts stand out and become relevant in your own life. In fact, it follows more or less its own prescription, which is one of the reasons why it's such a good read. After going through it I've found myself thinking about making my own writing (and hopefully my Amazon reviews in particular) stickier.
Read more ›
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again


Feedback