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Made to Stick: Why Some Ideas Survive and Others Die [Audiobook] [Audio CD]

Chip Heath , Dan Heath , Charles Kahlenberg
4.6 out of 5 stars  See all reviews (57 customer reviews)
RRP: 21.71
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Book Description

2 Jan 2007
Mark Twain once observed, “A lie can get halfway around the world before the truth can even get its boots on.” His observation rings true: Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas–business people, teachers, politicians, journalists, and others–struggle to make their ideas “stick.”

Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? In Made to Stick, accomplished educators and idea collectors Chip and Dan Heath tackle head-on these vexing questions. Inside, the brothers Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the “human scale principle,” using the “Velcro Theory of Memory,” and creating “curiosity gaps.”

In this indispensable guide, we discover that sticky messages of all kinds–from the infamous “kidney theft ring” hoax to a coach’s lessons on sportsmanship to a vision for a new product at Sony–draw their power from the same six traits.

Made to Stick is a book that will transform the way you communicate ideas. It’s a fast-paced tour of success stories (and failures)–the Nobel Prize-winning scientist who drank a glass of bacteria to prove a point about stomach ulcers; the charities who make use of “the Mother Teresa Effect”; the elementary-school teacher whose simulation actually prevented racial prejudice. Provocative, eye-opening, and often surprisingly funny, Made to Stick shows us the vital principles of winning ideas–and tells us how we can apply these rules to making our own messages stick.

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Made to Stick: Why Some Ideas Survive and Others Die + Switch: How to Change Things When Change Is Hard
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Product details

  • Audio CD
  • Publisher: Random House Audio Assets; Unabridged edition (2 Jan 2007)
  • Language: English
  • ISBN-10: 0739341340
  • ISBN-13: 978-0739341346
  • Product Dimensions: 15.6 x 12.6 x 3 cm
  • Average Customer Review: 4.6 out of 5 stars  See all reviews (57 customer reviews)
  • Amazon Bestsellers Rank: 279,647 in Books (See Top 100 in Books)

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Product Description

Review

"Their analysis is peppered with memorable stories, images and facts ... This book is a gift to anyone who needs to get a message across and make it stick" (New Statesman)

"This is great for anyone planning a speech or trying to get their message across at work" (Psychologies)

"The Heaths push beyond what sounds like it should work and explain why it actually does" (Time Magazine)

"... an entertaining, practical guide to effective communication." (Publishers Weekly)

"Smart, lively . . . such fun to read" (Saturday Guardian) --This text refers to the Paperback edition.

Book Description

A bestselling communications book that helps ensure what you say is understood, remembered and, most importantly, acted upon --This text refers to the Paperback edition.

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Customer Reviews

Most Helpful Customer Reviews
66 of 70 people found the following review helpful
5.0 out of 5 stars Compelling reading - I got stuck to this book! 12 Sep 2008
By Alex
Format:Paperback
I can't believe I'm the first person to review this book!

It's a shame that this book hasn't found a wider audience. I have seen this book positioned in book shops as a 'business' book. But it's actually a book that is appropriate for absolutely anyone who wants to know how to create more compelling messages. You could be a teacher who wants to make your lessons more memorable or a student who wants to understand what makes urban legends so virally believable.

The authors really practise what they preach. Not only do they tell you how to make your messages more 'sticky' and memorable, but they have written a book that applies their learnings. A great read - thoroughly recommended! So much so that I feel compelled to write a review - so please forgive me as this is my first ever review!
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66 of 72 people found the following review helpful
By Donald Mitchell HALL OF FAME TOP 500 REVIEWER VINE VOICE
Format:Hardcover
This is the best book about communications I've read since I discovered Stephen Denning's work on telling business stories. I highly recommend Made to Stick to all those who want to get their messages across in business more effectively.

Imagine if people remembered what you had to say and acted on it. Wouldn't that be great? What if people not only remembered and acted, but told hundreds of others who also acted and told? Now you're really getting somewhere!

Brothers Chip (an educational consultant and publisher) and Dan (a professor of organizational behavior at Stanford Business School) Heath combine to develop Malcolm Gladwell's point about "stickiness" in The Tipping Point. To help you understand what they have in mind, the book opens with the hoary urban tale of the man who ends up in a bathtub packed with ice missing his kidney after accepting a drink from a beautiful woman. That story, while untrue, has virtually universal awareness. Many other untrue stories do, too, especially those about what someone found in a fast food meal.

The brothers Heath put memorable and quickly forgotten information side-by-side to make the case for six factors (in combination) making the difference between what's memorable and what isn't. The six factors are:

1. Simplicity (any idea over one is too many)

2. Unexpectedness (a surprise grabs our attention)

3. Concreteness (the more dimensions of details the more hooks our minds use to create a memory)

4. Credibility (even untrue stories don't stick unless there's a hint of truth, such as beware of what's too good to be true in the urban legend that opens the book)

5.
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22 of 24 people found the following review helpful
5.0 out of 5 stars An excellent book for teachers, too 22 Feb 2009
Format:Paperback|Verified Purchase
I'd recommend this book to any teacher - it's probably 110% more useful than any of the text books you were told to read on your teacher training course!

It's very readable. This is important because teachers (and that includes me) are too busy to find time to wade though dense theoretical texts. Secondly, and this probably shouldn't be surprising given what the book's about, it draws you in and the ideas contained within it are very easy to remember.

The job of a teacher is to explain sometimes really quite tricky ideas in short, sharp chunks, to people who are not always expecially engaged (i.e. teenagers), and then get them to use those ideas. This book explains very neatly how to do that more effectively. The authors' SUCCESs mnemonic (simple, unexpected, concrete, credentialed, emotional, story) is well illustrated and explained in the book and is very easy to remember and apply. Highly recommended.
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4 of 4 people found the following review helpful
4.0 out of 5 stars An Exercise in Stickiness 8 Jun 2011
By John M. Ford TOP 500 REVIEWER
Format:Kindle Edition
Really quick--before you have time to think--grab a pen and a pad of yellow sticky notes. Yes, they have to be yellow. Write down the following six principles of memorable messages:

1. Simplicity
2. Unexpectedness
3. Concreteness
4. Credibility
5. Emotional
6. Stories

It's a shame you're not in a bookstore right now--you could just tear the definitions right off of the dust jacket. Never mind. Now give yourself a moment to let your irritation pass at the cuteness of the first letters spelling out "success." There it goes. Not so bad, really. No worse than some of those sales management acronyms.

Now put this sticky note up where you work. And think about it for a day or two. Then read this book. I'm not saying buy it, necessarily. But read it. It will help you make your messages mighty and memorable. Tell people I said so. Yell it at them if you have to.
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34 of 39 people found the following review helpful
By Donald Mitchell HALL OF FAME TOP 500 REVIEWER VINE VOICE
Format:Hardcover
This is the best book about communications I've read since I discovered Stephen Denning's work on telling business stories. I highly recommend Made to Stick to all those who want to get their messages across in business more effectively.

Imagine if people remembered what you had to say and acted on it. Wouldn't that be great? What if people not only remembered and acted, but told hundreds of others who also acted and told? Now you're really getting somewhere!

Brothers Chip (an educational consultant and publisher) and Dan (a professor of organizational behavior at Stanford Business School) Heath combine to develop Malcolm Gladwell's point about "stickiness" in The Tipping Point. To help you understand what they have in mind, the book opens with the hoary urban tale of the man who ends up in a bathtub packed with ice missing his kidney after accepting a drink from a beautiful woman. That story, while untrue, has virtually universal awareness. Many other untrue stories do, too, especially those about what someone found in a fast food meal.

The brothers Heath put memorable and quickly forgotten information side-by-side to make the case for six factors (in combination) making the difference between what's memorable and what isn't. The six factors are:

1. Simplicity (any idea over one is too many)

2. Unexpectedness (a surprise grabs our attention)

3. Concreteness (the more dimensions of details the more hooks our minds use to create a memory)

4. Credibility (even untrue stories don't stick unless there's a hint of truth, such as beware of what's too good to be true in the urban legend that opens the book)

5.
Read more ›
Comment | 
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Most Recent Customer Reviews
5.0 out of 5 stars So sticky I couldn't put it down!
Thought provoking stuff from chip and dan. Full of useful anecdotes to bring to life their message on how to make ideas stick
Published 1 month ago by S J McGinness
5.0 out of 5 stars Book Review on Made to Stick
We all have good ideas. Yet, most of our good ideas often amount to little or nothing simply because, even after sharing them, they are rarely, if ever, remembered. Read more
Published 1 month ago by Nate
5.0 out of 5 stars Excellent
This was an excellent read. Very well written and engaging with tons of insights on how to improve communication. Strongly recommended.
Published 2 months ago by Duncan Brodie
3.0 out of 5 stars Worth your time.
it is a while ago when I bought this item and have read it carefully.
Somehow I was expecting more.
Published 3 months ago by howHow
2.0 out of 5 stars Great service ok product
I personally think this book could be a really good read if it captured the imagination more. After reading a great book by Marc Eckò this ok just doesn't match up in... Read more
Published 3 months ago by Moveazy
4.0 out of 5 stars A book to improve communication
A valuable book giving insight to an aspect of communication that lights up numerous avenues of thought. A book for the tthoughtful and progressive writer. BG
Published 3 months ago by Brynley Griffiths
5.0 out of 5 stars Very systematic information
Just must read book ! I take from it what I have knew already and put everything in use. I would recommend it to friend.
Published 4 months ago by Ricardas
5.0 out of 5 stars good book
Came recommended and def worth the read, in fact may read it again just to be sure the ideas stick! Took lots of notes.... Which is a true measure of value. Recommend.
Published 5 months ago by Simon
5.0 out of 5 stars Interesting and useful
Love this book! Very readable and enjoyable whilst giving straightforward, practical advice at the same time. As someone starting up a new venture it has been very useful.
Published 5 months ago by Lou
5.0 out of 5 stars must read
Must read for those involved in education. Well written book with clear messages at the end of each chapter. Great book
Published 7 months ago by gummers
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