Made to Stick and over 2 million other books are available for Amazon Kindle . Learn more

Have one to sell? Sell yours here
Start reading Made to Stick on your Kindle in under a minute.

Don't have a Kindle? Get your Kindle here, or download a FREE Kindle Reading App.

Made to Stick: Why Some Ideas Take Hold and Others Come Unstuck [Paperback]

Chip Heath , Dan Heath
4.6 out of 5 stars  See all reviews (71 customer reviews)

Available from these sellers.

‹  Return to Product Overview

Product Description


"Their analysis is peppered with memorable stories, images and facts ... This book is a gift to anyone who needs to get a message across and make it stick" (New Statesman)

"This is great for anyone planning a speech or trying to get their message across at work" (Psychologies)

"The Heaths push beyond what sounds like it should work and explain why it actually does" (Time Magazine)

"... an entertaining, practical guide to effective communication." (Publishers Weekly)

"Smart, lively . . . such fun to read" (Saturday Guardian) --This text refers to an alternate Paperback edition.

Book Description

A bestselling communications book that helps ensure what you say is understood, remembered and, most importantly, acted upon --This text refers to an alternate Paperback edition.

From the Publisher

The intellectual prequel to "The Tipping Point".
--This text refers to an out of print or unavailable edition of this title.

From the Back Cover

'Criminal gangs are drugging people and then stealing their kidneys' - widely repeated urban myth

'The recommended daily allowance of iron for an adult is 14mg' - widely forgotten scientific fact

In Made to Stick Chip and Dan Heath take the lid off one of the great mysteries of life: why it is that we have no difficulty at all in remembering the details of, say, a bogus scare story, and yet often struggle to recall information that may be vital to us. Isolating the six factors that make ideas 'sticky', they reveal, through compelling analysis and entertaining anecdotes, precisely how our minds absorb information - and what we can all do to make sure our own ideas register with others.

'This book is a gift to anyone who needs to get a message across and make it stick' - New Statesman

--This text refers to an alternate Paperback edition.

About the Author

Chip Heath is a Professor of Organizational Behavior in the Graduate School of Business at Stanford University. His research examines why certain ideas - ranging from urban legends to folk medical cures, from Chicken Soup for the Soul stories to business strategy myths - survive and prosper in the social marketplace of ideas. His research has appeared in a variety of academic journals, and popular accounts of his research have appeared in Scientific American, the Financial Times, the Washington Post, BusinessWeek, Psychology Today, and Vanity Fair. He lives in Los Gatos, California. Dan Heath is a consultant at Duke Corporate Education, one of the world's top providers of executive education. Prior to joining Duke, he was a researcher at Harvard Business School, writing 10 cases on entrepreneurship that are used in business school programmes. Heath is also the co-founder of Thinkwell, a publishing company dedicated to creating high-quality, multimedia university textbooks. Dan has an MBA from Harvard Business School. He lives in Raleigh, North Carolina. --This text refers to an out of print or unavailable edition of this title.
‹  Return to Product Overview