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Made Possible by: Succeeding with Sponsorship
 
 
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Made Possible by: Succeeding with Sponsorship [Paperback]

Patricia Martin

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Patricia Martin
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Review

"Martin′s advice is direct, succinct and illustrated with concrete examples." (Philanthropy News Digest, 7/27/2004)

Product Description

Made Possible By is a step–by–step guide to securing successful, sustainable corporate sponsorships that will provide financial stability, increased visibility, and help your nonprofit achieve its mission. Sponsorship expert Patricia Martin walks you through every phase of the process and shows how to assess what it will take to get your organization prepared for success. Made Possible By gives you the information and tools you need to
  • Get organizational buy–in
  • Approach potential partners
  • Prepare a winning proposal
  • Negotiate contracts
  • Report results
  • Build long–term equity
  • Evaluate the success of the relationship


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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Amazon.com:  7 reviews
19 of 20 people found the following review helpful
An essential tool for success 6 May 2004
By Kimberly Hooker - Published on Amazon.com
Format:Paperback
I was very excited to read this book because it really is an essential tool to help plan a sponsorship strategy, prepare a proposal, get a meeting, gain committment and ultimately bring in dollars. It is laid out in a very easy step-by-step process that everyone can follow and helps you realize the value your organization can give to potential sponsors. Most importantly, it takes the fear out of selling and demonstrates the correct way to speak to and work with potential sponsors for maximum benefit.

I refer to this book constantly during my sponsorship work with the California Pacific Medical Center Foundation and the Junior League in San Francisco and can say that it has significantly helped me achieve my fundraising goals and advance my career.

13 of 13 people found the following review helpful
Finally a book that answered ALL my questions 6 Dec 2003
By Merit Gest - Published on Amazon.com
Format:Paperback
This book didn't leave anything out. Before reading it, I had questions about how to put together sponsorship packages. Patricia Martin answered all of my questions in her very thorough book... including the questions I didn't even know I should be asking! Her writing style is direct and complete. It is refreshing to read a "how to" book that actually tells you "how to!"

She uses examples that clearly illustrate the things to do, and not do, during various stages of the sponsorship process. She includes worksheets that take all the guess work out of the process. She doesn't hold anything back. Everything you need to organize effective sponsorship packages and partnerships is in this book.

11 of 13 people found the following review helpful
Complete, practical, truly useful. 20 Jan 2004
By Daniel Emmet - Published on Amazon.com
Format:Paperback
Cheers for a book that actually tells me what to say, do, even think about in order to get a sponsor. For anyone who is serious about getting into sponsorship, where you will actually talk to sponsors and make deals, I recommend this book. I have already put to use the advice on cold-calling and proposal writing.

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