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Made in Japan: Akio Morita and Sony [Paperback]

Akio Morita
5.0 out of 5 stars  See all reviews (3 customer reviews)

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Book Description

8 Aug 1994
Co-founded 40 years ago, by a young engineer named Akio Morita, Sony is now one of the most powerful and respected multinational corporations in the world, and Morita is its outspoken chairman. This autobiography charts the growth of the company, from the initial attempts to make a tape recorder to the sales of Walkman.


Product details

  • Paperback: 352 pages
  • Publisher: HarperCollins; (Reissue) edition (8 Aug 1994)
  • Language: English
  • ISBN-10: 0006383424
  • ISBN-13: 978-0006383420
  • Product Dimensions: 19.8 x 13.2 x 2 cm
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (3 customer reviews)
  • Amazon Bestsellers Rank: 848,988 in Books (See Top 100 in Books)

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Product Description

From the Back Cover

“I DO NOT BELIEVE THAT ANY AMOUNT OF MARKET RESEARCH COULD HAVE TOLD US THAT THE SONY WALKMAN WOULD BE SUCCESSFUL”
AKIO MORITA

Co-founded forty years ago by a young engineer named Akio Morita, Sony is now one of the most powerful and respected multinational corporations in the world, and Morita its outspoken chairman.

In compelling detail, his autobiography charts the growth of his deliberately innovative company, from the initial attempts to make a tape recorder (Morita cut yards and yards of paper tape and painted its surface with paintbrushes used for calligraphy) to the phenomenal sales of the Sony Walkman.

Known around the world for his exceptional vision and intuitive ability, Akio Morita is one of the top businessmen of our time. This book shows why.

“Compulsively readable”
OBSERVER

“Packed with shrewd advice on the philosophy of management”
DAILY MAIL

About the Author

Co-founded forty years ago by a young engineer named Akio Morita, Sony is now one of the most powerful and respected multinational corporations in the world, and Morita its outspoken chairman. Known around the world for his exceptional vision and intuitive ability, Akio Morita is one of the top businessmen of our time.


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Most Helpful Customer Reviews
6 of 6 people found the following review helpful
By A Customer
Format:Paperback
First published in 1994, Made in Japan remains one of the very best business books about successful strategies for a technology company, by the very virtue that it is a wide-ranging autobiography rather than a preachy "words of wisdom" MBA-target audience publication for aspiring executives.
The late Akio Morita - co-founder of Sony in 1945 with Masaru Ibuka - chose instead to look back to the origins of the company, from his early childhood interests in electronics and gramophone recording, his initial introduction to Ibuka at Osaka University during World War II, and explain the key decisions which enabled seven employees at Tokyo Telecommunications Research Laboratories in a bombed out telephone operators' room with a total of $500 dollars, to grow into the most successful consumer electronics company in the world, complete with some of the most famous brands of the 20th century.
Morita traces their initial attempts to make tape recorders in the 1940's, transistor radios in the 1950's, colour televisions in the 1960's, video recorders in the 1970's and the Walkman in the 1980's, with commentary throughout on underlying business strategy. Morita's refreshing honesty on the role of happy coincidence allied with technological innovation in his company's success is instructive, is his incessant emphasis on research and development investment. Morita and Ikuba single-mindedly pushed development of the Walkman in the late 1970's, despite internal opposition who questioned the market for such a product, a scenario which was to be repeated in the 1990's (outside the scope of this book) with the development of the Playstation.
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5.0 out of 5 stars Good insight to Sony and thier values 7 July 2007
Format:Paperback
I really liked the style of this book, its pragmatic and inspiring at the same time. It provides the reader with a good insight into the early wavering fortunes of Sony. An interesting biography which is not self serving or self centred.
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1 of 2 people found the following review helpful
5.0 out of 5 stars The Japanese Way to Success 21 Sep 2000
Format:Paperback
This book gives an elaborate and original account of the chronicles of Sony. As well as containing a fascinating insight into business and management issues, this book also provides a glimpse of the Japanese way of life. Since the book is written by an orthodox Japanese who is also immersed in Western society, the author is able to successfully portray complex perspectives and realities of Japanese life, culture and society in a way that is accessible to English speakers - all in the context of business, which adds a touch of buzz for the lay reader. Occassionally the author's words seem to be self-contradictory and a reader may think the book is biased towards Japan, especially when comparing Japanese and American styles. However, its fascinating content makes it an enjoyable read for the general public, if not a requirement for anybody who wants to succeed in business.
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Amazon.com: 5.0 out of 5 stars  1 review
5.0 out of 5 stars Good insight to Sony and thier values 12 Jan 2009
By Stephen Parry - Published on Amazon.com
Format:Paperback
I really liked the style of this book, its pragmatic and inspiring at the same time. It provides the reader with a good insight into the early wavering fortunes of Sony. An interesting biography which is not self serving or self centred.
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