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Mad Women [Paperback]

Jane Maas
3.7 out of 5 stars  See all reviews (6 customer reviews)
RRP: 8.99
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Book Description

17 Jan 2013

What was it like to be an advertising woman on Madison Avenue in the sixties and seventies, that Mad Men era of casual sex and professional serfdom? Now, in her immensely entertaining and bittersweet memoir, Jane Maas reveals all.

·Was there really that much sex at the office?

·Were there really three-Martini lunches?

·Were women really second-class citizens?

Jane Maas says the answer to all three questions is unequivocally yes!

Based on her experiences as a copywriter who succeeded in this primarily male jungle, and countless interviews with her peers, Mad Women gives us the full story. There is the junior account man whose wife almost left him when she found the copy of Screw magazine he's used to find a 'date' for a client, and the Ogilvy & Mather's annual Boat Ride, a sex-and-booze-filled orgy, from which it was said no virgin ever returned intact.

Wickedly funny and full of juicy inside information, Mad Women also tackles some of the tougher issues of the era, such as unequal pay, rampant, jaw-dropping sexism, and the difficult choice many women faced between motherhood and career.

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Product details

  • Paperback: 240 pages
  • Publisher: Bantam (17 Jan 2013)
  • Language: English
  • ISBN-10: 0857501313
  • ISBN-13: 978-0857501318
  • Product Dimensions: 19.6 x 12.6 x 2.2 cm
  • Average Customer Review: 3.7 out of 5 stars  See all reviews (6 customer reviews)
  • Amazon Bestsellers Rank: 473,785 in Books (See Top 100 in Books)

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"This is a fascinating book . . . All the elements are there - the drinking, the sex, the witty one-liners - but there is a serious side to it too, one that paints a detailed, nuanced portrait of a social and cultural landscape undergoing seismic change. Maas has a gimlet eye for detail - and she's funny, in a very dry martini sort of way." (Sarah Vine The Times)

"Funny and informative, with the kick of a dry martini" (Observer)

"You don't have to identify with Peggy Olson on Mad Men - or even know who she is - to appreciate Jane Maas's Mad Women... [a] breezy and salty memoir" (The New York Times)

"Hilarious! Honest, intimate, this book tells it as it was" (Mary Wells Lawrence, author of A Big Life (In Advertising) and founding president of Wells Rich Greene)

"I think of Jane Maas as a real-life Peggy Olson. When I started at Ogilvy & Mather in 1971, a lowly Account Executuve, she was already a creative director. She took me under her wing and taught me a lot about creative work that sells" (Shelly Lazarus, Chairman, Ogilvy & Mather)

Book Description

A real-life Peggy Olsen reveals what it was really like to be an ad woman in the 1960s.

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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Customer Reviews

Most Helpful Customer Reviews
4 of 4 people found the following review helpful
5.0 out of 5 stars What life was really like for Peggy 9 April 2012
By Chris Pearson VINE VOICE
Format:Kindle Edition|Verified Purchase
Jane Maas was a leading creative force on Madison Avenue in the sixties, a copywriter at Ogilvy & Mather, a workaholic and career woman. Her book Mad Women is a pedestrian rather than sensational exposition of the life of a working mother on Madison Avenue circa 1964.

So was it really like Mad Men?

Maas says she is `the real Peggy Olsen', but unlike Peggy she juggles more- husband, kids, school, nanny and work. She says that David Ogilvy was as charming and persuasive as Roger Sterling when it came to wooing clients. The offices of the creative staff were more wildly decorated than those on the set. And yes, there were lots of office affairs, liquor (but never before lunchtime) and memorable parties. She says everyone had fun -something she notes Peggy never mentions. They worked hard, played hard, and created great advertising. And she recounts some of the great stories and anecdotes of how they did so- discovering F. Murray Abraham along the way, creating the 'I love NY' campaign, dealing with Patricia Neal and Roald Dahl's increasing demands on Maxim, and having Philip Roth call her up to check his dialogue was up to snuff.

At a time when women wearing gloves to work was de rigueur, Maas was the first to wear trousers to the office. It fascinating to read how the sexist remarks of male bosses, removal men and even the guy serving in the coffee shop were all part of the mans world of Madison Ave.

However it's interesting to note that Maas's most miserable 7 months in advertising were working for a woman. No ordinary woman it has to be said, but the tyrannical and much despised Leona Helmsley.

If you're a fan of Mad Men, you want to know how it was to be a woman working in advertising in the sixties, or want to know more about Madison Avenue when Ogilvy, Bernbach and the other big names were hell-bent on coming up with `big ideas', then pick up a copy.
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1 of 1 people found the following review helpful
4.0 out of 5 stars Good read 24 Sep 2013
Format:Kindle Edition|Verified Purchase
Really enjoyed it. Got it as I'm a Mad Men addict, but you don't have to be a MM fan to read it, great to look back on how things have changed in the work place.
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1 of 1 people found the following review helpful
4.0 out of 5 stars interesting and entertaining 6 May 2013
Format:Paperback|Verified Purchase
Really good book if you remember the 70s/80s - interesting to see the author's experience of the advertising industry, the role of women etc. It's competently rather than amazingly written, but does paint vivid pictures and is a good read. It's not heavy at all, very entertaining, full of anecdotes.
Younger women would do well to read it, to see how far we've come (and what we could slip back to , if we're not careful) but I don't think you'd enjoy it as much as someone of my age (early 60s) did.
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