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Mad Men of Mobile: Leading Entrepreneurs and Innovators Share Their Stories, from SIRI to SHAZAM Paperback – 17 Dec 2013

4.8 out of 5 stars 8 customer reviews

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Product details

  • Paperback: 278 pages
  • Publisher: CreateSpace Independent Publishing Platform (17 Dec. 2013)
  • Language: English
  • ISBN-10: 1494266563
  • ISBN-13: 978-1494266561
  • Product Dimensions: 15.2 x 1.6 x 22.9 cm
  • Average Customer Review: 4.8 out of 5 stars  See all reviews (8 customer reviews)
  • Amazon Bestsellers Rank: 162,128 in Books (See Top 100 in Books)

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Product Description

About the Author

Danielle Newnham is co-founder of digital innovation studio We Make Play, based in London, England. Having started her career in PR, Danielle has worked on the founding team of two successful mobile startups since 2006. As an advocate of the mobile startup community, Danielle regularly speaks at events and conferences, is on the Apps World Advisory Board and a volunteer Expert for Apps for Good.


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Format: Kindle Edition Verified Purchase
Well written book, showing inspiration behind some of the new technology we have taken for granted. Interesting stories of how hard work and passion for what you enjoying doing in life (and the Apple App store) can lead to great success, no matter what age you are or which part of the world you come from.
If you are planning on starting your own business book gives insight into the potential pitfalls and what other entrepreneurs have done to overcome these problems.
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Format: Paperback
I was a little unsure about the format of interviewing founders and entrepreneurs, but it makes for very interesting reading because their stories and personalities really come through.

Mad Med of Mobile sits at an interesting overlap between advertising and the startup eco-system. Several of the companies are great success stories, but the journey of how they got there is filled with failures and challenges. I found the book easy to read and enjoyable.
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Format: Paperback Verified Purchase
An inspiring collection of experiences from some of the worlds most disruptive entrepreneurs. Fascinating to read the ups and downs they go through on the way to success.
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Format: Paperback
think overall this is a good book which contains some great interviews which should help inspire others into running their own business, whether it's mobile related or not.

I am thinking of starting my own business so it's been helpful to read stories from other founders who talk about the ups and downs of startup life. My only criticism was the lack of females in the book although in the foreword, it sounds like the interviewer is doing another book focused on women founders so I would be interested in getting that also.
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