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Macrowikinomics: Rebooting Business and the World [Paperback]

Don Tapscott , Anthony D. Williams
4.8 out of 5 stars  See all reviews (5 customer reviews)
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Book Description

1 Aug 2011
The era of the monolithic, self-contained, inwardly focused corporation is over. In Wikinomics Don Tapscott and Anthony D. Williams showed how the internet is changing the way the very smartest business managers think about structures and strategies in the 21st century. Now, in MacroWikinomics, they demonstrate how this revolution in thinking is spreading outwards to other sectors - from education and scientific institutions, to entertainment and media, to government and democracy. MacroWikinomics is a groundbreaking and definitive look at achieving success for a new century, a new media, a new generation and a new economy.

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Product details

  • Paperback: 432 pages
  • Publisher: Atlantic Books (1 Aug 2011)
  • Language: English
  • ISBN-10: 1848877218
  • ISBN-13: 978-1848877214
  • Product Dimensions: 13.2 x 19.8 cm
  • Average Customer Review: 4.8 out of 5 stars  See all reviews (5 customer reviews)
  • Amazon Bestsellers Rank: 466,341 in Books (See Top 100 in Books)

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""MacroWikinomics" takes the art of mass collaboration and breaks it down to a science with strategies for the rebuilding our institutions for this time of profound change." --Lazaro Campos, CEO, Swift "The MacroWikinomics assertion that 'there has never been a more exciting time to be human' is spot on. The new engine of innovation driven by collaboration, openness, stewardship and the power of the social web gives all of us an opportunity to drive even more rapid, meaningful change across global institutions. This is particularly relevant for the technology industry, which has always been about enabling human potential." --Michael Dell, President and CEO, Dell inc. "Tapscott and Williams are the world's foremost thought leaders in the arena where human behavior, digital innovation and societal challenges intersect. Each of us-whether leaders of global institutions or individual citizens of the world-would be wise to follow their counsel as we attempt to mi

About the Author

Don Tapscott is Chief Executive and Founder of New Paradigm, a think tank and strategy consulting company. He is the author of ten books. He teaches at the University of Toronto. Anthony D. Williams has been researching and writing books about trends in technology and society for over a decade. His advice has been sought by international institutions including the World Bank. He holds a Masters in Research from the LSE and is Vice President and Executive Editor at New Paradigm.

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8 of 8 people found the following review helpful
4.0 out of 5 stars Interesting, but not a balanced analysis 15 Oct 2010
MACROWIKINOMICS is an interesting read and gives a good overview of the ways in which collaboration is changing the social and business landscape. As another reviewer has pointed out, the book tends to be repetitive and is, to a large extent, a "re-make" of the authors' previous book.

The authors are relentlessly optimistic in their view that mass collaboration will have positive social, economic and even environmental impacts. The title of this book could well have been "How Wikinomics will Save the World."

I found the discussion and examples interesting, but in many cases a bit far-fetched. I wasn't very taken by the argument that open collaboration offers viable solutions in areas like financial system innovation and healthcare, for example. It seems to me that this raises obvious issues with security and privacy, and these concerns weren't adequately addressed.

In general, I think the authors' optimism may be appropriate when Wikinomics is viewed as a strategy for a particular business. But when the idea is expanded to the "macro" level a more balanced analysis is required. In a book that runs to 380 pages of text, only about 15 pages are devoted to a section at the very end entitled "The Dark Side of MacroWikinomics."

And there clearly is a "Dark Side." As the authors point out, mass collaboration is most often done on a volunteer basis, and it therefore can destroy paying jobs. The authors seem to think that the Linux story offers a reason to be optimistic; they point out that while contributors are unpaid, they all have day jobs as software developers. I don't think that extends very well to other areas.
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7 of 8 people found the following review helpful
5.0 out of 5 stars An invitation to a global crusade 18 Oct 2010
By Robert Morris TOP 500 REVIEWER
Those who have read Wikinomics: How Mass Collaboration Changes Everything (2008) already know this about Don Tapscott and Anthony Williams: they favor the "open" organizational model based on three basic principles: transparency, inclusiveness, and collaboration. Refinements of that model can (and often do) reflect the influence of Charles Darwin (e.g. the concept of a process of natural selection) and Joseph Schumpeter (e.g. the concept of creative destruction). Those who wish to learn more about the model itself are urged to check out two books by Henry Chesbrough, Open Innovation and pen Business Models.

What differentiates this book from its predecessor? Tapscott and Williams have extended their scope, as indicated in this passage when they observe that "a powerful new form of economic and social innovation" is sweeping across all sectors and, indeed, all continents, "one where people with drive, passion, and expertise take advantage of new Web-based tools to get more involved in making the world more prosperous, just, and sustainable." In a phrase, "global wikinomics." That is to say, Tapscott and Williams have extended the scope and depth of mass collaboration to include any/all social networks that agree to be connected and interactive.

A agree with them that there is indeed an "historic opportunity to marshal human skill, ingenuity, and intelligence on a mass scale to reevaluate and reposition many of our institutions for the coming decades and for future generations." This will require massive and - here's the greatest challenge - simultaneous collaborative transformation of all traditional institutions (e.g. social, political, educational, and financial).
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By Fiona
Format:MP3 CD|Verified Purchase
The subtitle of this book, Rebooting busininess and the world doesnt go far enough; Indeed what the book actually talks about is working on a different platform; a different structure; one that allows for harnessing relationships in a way that is far more valuable and changes the paradigm on which we do business.
The book highlights some of the outmoded economic thinking that we still work from, paying it full respect for being the vehicle that helped us build the world we have today and pointing out where it is now getting in the way of progress and is causing many of the problems that we face as a The authors then go on to give examples of where alternative paradigms have created different structures, different platforms on which to operate and which have the capacity to fully respect the earth and to narrow, rather than widen the gap between rich and poor.
Logically argued, written in a lively manner and crammed with information and ideas this book shows how we can transcend and include our old paradigm of economy in order to create a new world order.
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1 of 2 people found the following review helpful
By Rolf Dobelli TOP 500 REVIEWER
Welcome to your new world, courtesy of the digital revolution. Sorry, but you won't be able to skate by as a passive, disinterested observer. Figuratively, the Internet is forcing you to get involved. Don Tapscott and Anthony D. Williams focus on how the online community's "mass collaboration" is changing political and civic institutions. In this follow-up to their bestseller "Wikinomics", the authors explain why technology and social media may hold the answers to some of the world's most pressing problems. Written in a witty, sharp style, their book covers the Web 2.0 waterfront, describing how groups in industry, education, science, finance, medicine and government are creating value from "networked intelligence." getAbstract recommends this cogent, all-encompassing guide to the digital future but warns readers of "Wikinomics" to brace themselves for some repetition. Start reading soon, because change is accelerating every second.
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