The era of the monolithic, self-contained, inwardly focused corporation is over. In Wikinomics Don Tapscott and Anthony D. Williams showed how the internet is changing the way the very smartest business managers think about structures and strategies in the 21st century. Now, in MacroWikinomics, they demonstrate how this revolution in thinking is spreading outwards to other sectors - from education and scientific institutions, to entertainment and media, to government and democracy. MacroWikinomics is a groundbreaking and definitive look at achieving success for a new century, a new media, a new generation and a new economy.
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"A masterpiece. An iconic and defining book for our time. MacroWikinomics shows us a future ready to be shaped (and saved) by a global network of extracurricular thinkers. Take heart and take heed. Technology has shrunk the world so we can grow it anew. And the seeds are all in here." --Mark Parker, CEO, Nike Inc.
"Don Tapscott and Anthony Williams' insights about the power of collaborative innovation and open systems, and their call to `reboot' our institutions--business, education, media, government--haven't come a minute too soon. MacroWikinomics inspires by chronicling these path breaking developments and pointing the way forward for all of us." --Eric Schmidt, CEO, Google
"The MacroWikinomics assertion that `there has never been a more exciting time to be human' is spot on. The new engine of innovation driven by collaboration, openness, stewardship and the power of the social web gives all of us an opportunity to drive even more rapid, meaningful change across global institutions. This is particularly relevant for the technology industry, which has always been about
enabling human potential." --Michael Dell, President and CEO, Dell Inc.
"A majestic book--breathtaking in its breadth, coverage, and richness of detail. Don and Anthony have taken the trends of collaboration, openness, sharing, integrity and interdependence, and placed them in pragmatic real-life contexts across a plethora of spheres covering government and citizenship, healthcare, education, transportation, media and banking. Thoroughly recommended for anyone who's
interested in seeing how the world is changing." --JP Rangaswami, Chief Scientist, BT Group PLC
"Don Tapscott and Anthony Williams' insights about the power of collaborative innovation and open systems, and their call to `reboot' our institutions--business, education, media, government--haven't come a minute too soon. MacroWikinomics inspires by chronicling these path breaking developments and pointing the way forward for all of us." --Eric Schmidt, CEO, Google
"The MacroWikinomics assertion that `there has never been a more exciting time to be human' is spot on. The new engine of innovation driven by collaboration, openness, stewardship and the power of the social web gives all of us an opportunity to drive even more rapid, meaningful change across global institutions. This is particularly relevant for the technology industry, which has always been about
enabling human potential." --Michael Dell, President and CEO, Dell Inc.
"A majestic book--breathtaking in its breadth, coverage, and richness of detail. Don and Anthony have taken the trends of collaboration, openness, sharing, integrity and interdependence, and placed them in pragmatic real-life contexts across a plethora of spheres covering government and citizenship, healthcare, education, transportation, media and banking. Thoroughly recommended for anyone who's
interested in seeing how the world is changing." --JP Rangaswami, Chief Scientist, BT Group PLC
About the Author
Don Tapscott is Chief Executive and Founder of New Paradigm, a think tank and strategy consulting company. He is the author of ten books. He teaches at the University of Toronto. Anthony D. Williams has been researching and writing books about trends in technology and society for over a decade. His advice has been sought by international institutions including the World Bank. He holds a Masters in Research from the LSE and is Vice President and Executive Editor at New Paradigm.
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7 of 7 people found the following review helpful
By Thomas King
Format:Hardcover
MACROWIKINOMICS is an interesting read and gives a good overview of the ways in which collaboration is changing the social and business landscape. As another reviewer has pointed out, the book tends to be repetitive and is, to a large extent, a "re-make" of the authors' previous book.
The authors are relentlessly optimistic in their view that mass collaboration will have positive social, economic and even environmental impacts. The title of this book could well have been "How Wikinomics will Save the World."
I found the discussion and examples interesting, but in many cases a bit far-fetched. I wasn't very taken by the argument that open collaboration offers viable solutions in areas like financial system innovation and healthcare, for example. It seems to me that this raises obvious issues with security and privacy, and these concerns weren't adequately addressed.
In general, I think the authors' optimism may be appropriate when Wikinomics is viewed as a strategy for a particular business. But when the idea is expanded to the "macro" level a more balanced analysis is required. In a book that runs to 380 pages of text, only about 15 pages are devoted to a section at the very end entitled "The Dark Side of MacroWikinomics."
And there clearly is a "Dark Side." As the authors point out, mass collaboration is most often done on a volunteer basis, and it therefore can destroy paying jobs. The authors seem to think that the Linux story offers a reason to be optimistic; they point out that while contributors are unpaid, they all have day jobs as software developers. I don't think that extends very well to other areas.... Read more ›
The authors are relentlessly optimistic in their view that mass collaboration will have positive social, economic and even environmental impacts. The title of this book could well have been "How Wikinomics will Save the World."
I found the discussion and examples interesting, but in many cases a bit far-fetched. I wasn't very taken by the argument that open collaboration offers viable solutions in areas like financial system innovation and healthcare, for example. It seems to me that this raises obvious issues with security and privacy, and these concerns weren't adequately addressed.
In general, I think the authors' optimism may be appropriate when Wikinomics is viewed as a strategy for a particular business. But when the idea is expanded to the "macro" level a more balanced analysis is required. In a book that runs to 380 pages of text, only about 15 pages are devoted to a section at the very end entitled "The Dark Side of MacroWikinomics."
And there clearly is a "Dark Side." As the authors point out, mass collaboration is most often done on a volunteer basis, and it therefore can destroy paying jobs. The authors seem to think that the Linux story offers a reason to be optimistic; they point out that while contributors are unpaid, they all have day jobs as software developers. I don't think that extends very well to other areas.... Read more ›
7 of 8 people found the following review helpful
By Robert Morris
TOP 100 REVIEWER
Format:Hardcover
Those who have read Wikinomics: How Mass Collaboration Changes Everything (2008) already know this about Don Tapscott and Anthony Williams: they favor the "open" organizational model based on three basic principles: transparency, inclusiveness, and collaboration. Refinements of that model can (and often do) reflect the influence of Charles Darwin (e.g. the concept of a process of natural selection) and Joseph Schumpeter (e.g. the concept of creative destruction). Those who wish to learn more about the model itself are urged to check out two books by Henry Chesbrough, Open Innovation and pen Business Models.
What differentiates this book from its predecessor? Tapscott and Williams have extended their scope, as indicated in this passage when they observe that "a powerful new form of economic and social innovation" is sweeping across all sectors and, indeed, all continents, "one where people with drive, passion, and expertise take advantage of new Web-based tools to get more involved in making the world more prosperous, just, and sustainable." In a phrase, "global wikinomics." That is to say, Tapscott and Williams have extended the scope and depth of mass collaboration to include any/all social networks that agree to be connected and interactive.
A agree with them that there is indeed an "historic opportunity to marshal human skill, ingenuity, and intelligence on a mass scale to reevaluate and reposition many of our institutions for the coming decades and for future generations." This will require massive and - here's the greatest challenge - simultaneous collaborative transformation of all traditional institutions (e.g. social, political, educational, and financial).... Read more ›
What differentiates this book from its predecessor? Tapscott and Williams have extended their scope, as indicated in this passage when they observe that "a powerful new form of economic and social innovation" is sweeping across all sectors and, indeed, all continents, "one where people with drive, passion, and expertise take advantage of new Web-based tools to get more involved in making the world more prosperous, just, and sustainable." In a phrase, "global wikinomics." That is to say, Tapscott and Williams have extended the scope and depth of mass collaboration to include any/all social networks that agree to be connected and interactive.
A agree with them that there is indeed an "historic opportunity to marshal human skill, ingenuity, and intelligence on a mass scale to reevaluate and reposition many of our institutions for the coming decades and for future generations." This will require massive and - here's the greatest challenge - simultaneous collaborative transformation of all traditional institutions (e.g. social, political, educational, and financial).... Read more ›
Format:Hardcover
In the beginning there was Wikinomics, and now we have Macrowikinomics, or Wikinomics 2.0. Don Tapscott and Anthony Williams have come back with a followup to their global hit, by writing Macrowikinomics. Taking a more practical viewpoint to the topics and themes proposed in their previous book, Tapscott and Williams reinforce the original premise that due to the globalisation that is sweeping the planet, collaboration on an immense scale is the way forwards.
With the same level of engaging detail, Macrowikinomics delves into a collaborative world where fundamental problems are solved and people are at the centre of it all. There are chapters devoted to application of this collaboration, focussing on education, governmental processes, highlighting individuals and companies who are putting this philosophy into practice.
There is the story of Zipcar who rent out vehicles for short periods of time. In the time that they have been operational, users have not bought their own cars because the maths makes it more cost effective. There are limitations to the concept, but the market is redefining the break-even positions with respect to (in this case) ordinary domesic vehicle usage.
Macrowikinomics is a book that re-energises your belief that there are things that can be done to stimulate the economy, and at the heart of it is a simple engine. You, the small business owner can harness the power of the crowd and the community to make life better and easier for those that need your goods or services.
If you liked Wikinomics, then Macrowikinomics will not disappoint you. Tapscott and Williams have created a book for the new world economy that draws on the experiences and skills of the wider community.... Read more ›
With the same level of engaging detail, Macrowikinomics delves into a collaborative world where fundamental problems are solved and people are at the centre of it all. There are chapters devoted to application of this collaboration, focussing on education, governmental processes, highlighting individuals and companies who are putting this philosophy into practice.
There is the story of Zipcar who rent out vehicles for short periods of time. In the time that they have been operational, users have not bought their own cars because the maths makes it more cost effective. There are limitations to the concept, but the market is redefining the break-even positions with respect to (in this case) ordinary domesic vehicle usage.
Macrowikinomics is a book that re-energises your belief that there are things that can be done to stimulate the economy, and at the heart of it is a simple engine. You, the small business owner can harness the power of the crowd and the community to make life better and easier for those that need your goods or services.
If you liked Wikinomics, then Macrowikinomics will not disappoint you. Tapscott and Williams have created a book for the new world economy that draws on the experiences and skills of the wider community.... Read more ›
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Most Recent Customer Reviews
5.0 out of 5 stars
Persuasive exploration of how Wikinomics on a macro level affects...
Welcome to your new world, courtesy of the digital revolution. Sorry, but you won't be able to skate by as a passive, disinterested observer. Read more
Published 23 months ago by Rolf Dobelli
5.0 out of 5 stars
a paradigm shift to improve the way we live together
The subtitle of this book, Rebooting busininess and the world doesnt go far enough; Indeed what the book actually talks about is working on a different platform; a different... Read more
Published on 5 Jan 2011 by Fiona
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