or
Sign in to turn on 1-Click ordering.
 
 
More Buying Choices
23 used & new from £4.55

Have one to sell? Sell yours here
 
   
The Mac is Not a Typewriter
 
See larger image
 

The Mac is Not a Typewriter (Paperback)

by Robin Williams (Author)
5.0 out of 5 stars  See all reviews (4 customer reviews)
RRP: £9.99
Price: £8.99 & this item Delivered FREE in the UK with Super Saver Delivery. See details and conditions
You Save: £1.00 (10%)
o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o
In stock.
Dispatched from and sold by Amazon.co.uk. Gift-wrap available.

Only 2 left in stock--order soon (more on the way).

Want guaranteed delivery by Wednesday, November 11? Choose Express delivery at checkout. See Details
15 new from £4.55 8 used from £4.58

Frequently Bought Together

Customers buy this book with The Non-Designer's Design Book by Robin Williams

The Mac is Not a Typewriter + The Non-Designer's Design Book
Price For Both: £20.96

Show availability and shipping details


Customers Who Bought This Item Also Bought

The Non-Designer's Design Book

The Non-Designer's Design Book

by Robin Williams
4.8 out of 5 stars (55)  £11.97
The Non-Designer's Type Book: Insights and Techniques for Creating Professional-Level Type

The Non-Designer's Type Book: Insights and Techniques for Creating Professional-Level Type

by Robin Williams
4.2 out of 5 stars (5)  £11.96
Robin Williams Design Workshop

Robin Williams Design Workshop

by Robin Williams
4.0 out of 5 stars (2)  £24.24
Graphic Design School: The Principles and Practices of Graphic Design

Graphic Design School: The Principles and Practices of Graphic Design

by David Dabner
3.9 out of 5 stars (10)  £9.21
Robin Williams Web Design Workshop

Robin Williams Web Design Workshop

by Robin Williams
4.5 out of 5 stars (4)  £24.79
Explore similar items

Product details

  • Paperback: 96 pages
  • Publisher: Peachpit Press; 2 edition (29 April 2003)
  • Language English
  • ISBN-10: 0201782634
  • ISBN-13: 978-0201782639
  • Product Dimensions: 24.8 x 17.6 x 0.8 cm
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (4 customer reviews)
  • Amazon.co.uk Sales Rank: 445,104 in Books (See Bestsellers in Books)

    Popular in this category:

    #90 in  Books > Art, Architecture & Photography > Design Studies > Typography
  • See Complete Table of Contents

Customers Viewing This Page May Be Interested in These Sponsored Links

  (What is this?)
   Ten Thumbs Typing Tutor opens new browser window
www.tenthumbstypingtutor.com  -  Learn to type on your Computer. Download our free demo today! 
   Apple Store UK opens new browser window
store.apple.com  -  See the entire Apple Mac range. Only at the Official UK Apple Store 
   Ask Tech Support Online opens new browser window
Mac.JustAnswer.com  -  A Tech Support Specialist Will Answer You ASAP - Anytime, Any Day 
  
 

Product Description

Product Description

One of the most popular Macintosh books ever written, The Mac is not a typewriter has been called the "Strunk and White of typography." Best-selling author Robin Williams's simple, logical principles for using type to produce beautiful, professional documents are as true now as they were when the original edition was published in 1989. This updated edition includes new examples and expanded information dedicated to the practical advice that made the first edition an enduring bestseller. Throughout, Robin shows you the small details that separate the pros from the amateurs: typographer versus typewriter quotation marks, en and em dashes, tabs and indents, kerning, leading, white space, widows and orphans, and hanging punctuation. If you prepare documents, you'll find The Mac is not a typewriter, Second Edition an indispensable guide. And those who read your documents will recognize the work of a pro, even if they don't know a curly quote from curly fries.



From the Back Cover

One of the most popular Macintosh books ever published, The Mac is Not a Typewriter has been referred to as the "Strunk and White of typography." The revised edition continues in the tradition of the original by providing simple, logical principles for using type to produce beautiful, professional documents. It's updated to include a revised chapter on fonts and also reflects changes in software and hardware since the original edition published in 1990. Some topics include: real vs. generic quotation marks, en and em dashes, tabs and indents, kerning, leading, white space, widows and orphans, and hanging punctuation. Anyone who needs to prepare documents for print will find this guide indispensable. It's a primer that novices can pick up quickly, and that pros can keep going back to.


Suggested Tags from Similar Products

 (What's this?)
Be the first one to add a relevant tag (keyword that's strongly related to this product)
 
graphic design
desktop publishing
typography
type
macs
fonts
design basics
design

Your tags: Add your first tag
 


 

Customer Reviews

4 Reviews
5 star:
 (4)
4 star:    (0)
3 star:    (0)
2 star:    (0)
1 star:    (0)
 
 
 
 
 
Average Customer Review
5.0 out of 5 stars (4 customer reviews)
 
 
 
 
Share your thoughts with other customers:
Most Helpful Customer Reviews

 
2 of 2 people found the following review helpful:
5.0 out of 5 stars All your documents will look better because of this book., 12 Aug 1999
By A Customer
The information in this particular book is indispensible to ANYONE who prepares documents for print, whether it is a newsletter, a poster, or a simple business letter. Even things as simple as pointing out how to create an em dash will make all your documents look better. Robin Williams has an excellent writing style that lends itself to repeated readings. She has written many books since, many of which elaborate on the points in this book, but this is still the one I recommend to people who want to know more about type. I gave this book to someone who was producing a school newsletter, and the publication went from ransom note to cohesive publication overnight! If I was teaching a "Word Processing 101" course, I'd use this as the textbook.
Comment Comment | Permalink | Was this review helpful to you? Yes No (Report this)



 
5.0 out of 5 stars Both stylish and technical, 2 Aug 2008
By Peter York (UK) - See all my reviews
(REAL NAME)   
A lovely little book with a handle on style as much as technique - concise and to the point - the book itself is an exemplary product of the author's views: plain but not simple.
Comment Comment | Permalink | Was this review helpful to you? Yes No (Report this)



 
5.0 out of 5 stars An indispensible resource, 25 Aug 1998
By A Customer
This book is the gold standard of the basic professional standards of the printing industry. It is an indispensible resource for anyone who does desktop publishing or who coordinates graphic and layout projects. Small businesses and people in the graphics field need to know the lessons in this book to establish themselves as educated professionals with high standards. Every day I see sloppy desktop publishing work, even by national advertising agencies: many, many more people need to know about this book.

I'm going to buy a stack of them and pass them out to friends and associates who can benefit from it.

Comment Comment | Permalink | Was this review helpful to you? Yes No (Report this)


Share your thoughts with other customers: Create your own review
 
 
 
Most Recent Customer Reviews

5.0 out of 5 stars Must read for anyone starting out in desktop publishing
For anyone getting started in DTP or if you are interested in making printed pages look better, this is the best place to start. Read more
Published on 24 Feb 1997

Only search this product's reviews



Customer Discussions

This product's forum
Discussion Replies Latest Post
No discussions yet

Ask questions, Share opinions, Gain insight
Start a new discussion
Topic:
First post:
Prompts for sign-in
 

   


Listmania!


Look for similar items by category


Look for similar items by subject


Feedback

Ad

Your Recent History

 (What's this?)

After viewing product detail pages or search results, look here to find an easy way to navigate back to pages you are interested in.