This lively and accessible new book takes you step-by-step through the process of producing a successful MBA application, with primary emphasis on the essays.
MBA Admissions Strategy
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Product Description
About the Author
Avi Gordon is an experienced MBA admissions coach, and the director of The MBA Admissions Studio www.mbastudio.net
He has been published in many MBA application advice forums and has been the resident expert on MBA essays with The World MBA Tour. He writes and consults in various aspects of personal marketing, executive coaching, and communications strategy.
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First Sentence
MBA admissions turns on the simplest and oldest rule in communications strategy: to win you need to connect your objectives with those of your audience. Read the first page
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
MBA admissions turns on the simplest and oldest rule in communications strategy: to win you need to connect your objectives with those of your audience. Read the first page
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Most Helpful Customer Reviews
8 of 8 people found the following review helpful
Format:Paperback
This book covers all the aspects of an MBA application process such as
marketing to adcom, managing referees, who the various stakeholders in the admission process are, the need for personal and professional profile analysis etc.
Most importantly, it highlights the need for recognizing ones strengths and values before the application process rather than trying to fit the mold of a particular school.
I would recommend it to anybody planning to pursue an MBA.
marketing to adcom, managing referees, who the various stakeholders in the admission process are, the need for personal and professional profile analysis etc.
Most importantly, it highlights the need for recognizing ones strengths and values before the application process rather than trying to fit the mold of a particular school.
I would recommend it to anybody planning to pursue an MBA.
8 of 8 people found the following review helpful
By agios
Format:Paperback
The book is dedicated towards tackling essays which is an area which many (including me) struggle with. The book repeatedly emphasises the impt of marketing oneself through the application campaign. It does an excellent job in this respect as it is filled with insights such as personality profiling, extracting themes and mapping these themes into the essays. Comprehensive summary of question types (author identified 10). Question types were very useful summaries to get handle of questions. Full of useful self-marketing tips such as creating our own memorable labels to insert into the essays.
I wish i had read the book earlier! This book certainly stands out among the crowd of books on the subject.
I wish i had read the book earlier! This book certainly stands out among the crowd of books on the subject.
16 of 18 people found the following review helpful
By A Customer
Format:Paperback
A great GMAT score on its own won't get you into a top business school, an average one makes it even harder (but not impossible) - your essays make all the difference!
I really enjoyed this book and its practical advice and guidance really helped. I'm off to an Ivy League school in the states this year, down in no small part to essays written after reading this book : )
BUY IT!
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Most Recent Customer Reviews
5.0 out of 5 stars
Great and well-written book on admission strategy fundamentals
Great and well written book. Gives you a good insight into the admission process and takes you through the basic tools required to brainstorm your profile and furnish the essays. Read more
Published 20 months ago by Fredrik
5.0 out of 5 stars
Well worth the money
This is a succinct and at the same time comprehensive guide for anyone targeting the top schools. Reading the book in the beginning of the application process will save a lot of... Read more
Published on 23 Dec 2009 by A_H_
5.0 out of 5 stars
Fantastic. Well-written and very helpful
I highly recommmend this book. It is one of the newest MBA admissions strategy offerings, so I figure the info is up-to-date. Read more
Published on 21 Oct 2006 by HBS Hopeful
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