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MARKETING COMMUNICATIONS [Paperback]

MAYNARD
4.4 out of 5 stars  See all reviews (7 customer reviews)

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Marketing Communications: Integrating Offline and Online with Social Media Marketing Communications: Integrating Offline and Online with Social Media 4.7 out of 5 stars (11)
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Product details

  • Paperback: 403 pages
  • Publisher: KOGAN; 1st edition (1995)
  • Language: English
  • ISBN-10: 0749407751
  • ISBN-13: 978-0749407759
  • Product Dimensions: 23 x 15.6 x 3.6 cm
  • Average Customer Review: 4.4 out of 5 stars  See all reviews (7 customer reviews)
  • Amazon Bestsellers Rank: 1,428,283 in Books (See Top 100 in Books)
  • See Complete Table of Contents

More About the Author

PR Smith is a marketing consultant, best-selling business author and inspirational speaker. Paul has helped hundreds of businesses, including innovative start-ups and established blue chip companies to boost their results with better marketing. He is also the author of Strategic Marketing Communications and Great Answers to Tough Marketing Questions (both published by Kogan Page), and www.GreatMomentsOfSportsmanship.com, his personal social media campaign.

Inside This Book (Learn More)
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First Sentence
Marketing and the marketing communications mix are changing. Read the first page
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Customer Reviews

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Most Helpful Customer Reviews
7 of 7 people found the following review helpful
5.0 out of 5 stars A must-have book for any marketer! 11 Jan 2001
By A Customer
Format:Paperback
This is one of the most useful Marcomms books I've read. It's straightforward and engaging, in a no-nonsense style. If you're an junior marketer, it's great for learning the basics. If you're a more senior marketer, it's excellent to have on the shelf to refresh your memory in times of crisis! We all need a good reference book - but this is interesting enough to read even if you're on the train in the morning. A great classic.
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5 of 5 people found the following review helpful
5.0 out of 5 stars A most enjoyable read - for a textbook 21 Feb 2002
By A Customer
Format:Paperback
Usually as students we scan a book on any reading list with interest rather than enthusiasm. However Smith & Taylor's book is really funny.
They seem to be able to mix theory and practice in an entertaining way and it is packed with up to date anecdotes. Really different for a textbook.
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4 of 4 people found the following review helpful
By A Customer
Format:Paperback
This new book is the first textbook that I have ever had on a reading list that is enjoyable to read. Lots of really good case histories that bring alive the theory. Good to pick up and put down at different times. Checklist throughout work really well and help you to keep on top of the material. Well worth the investment...
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5 of 6 people found the following review helpful
5.0 out of 5 stars A fantastic read 2 July 2002
Format:Paperback
This book really made me excited about going in to the discipline of marketing - how nice it is to be enthused by an academic book and not bored by it! An easy reference book but also enjoyable to read at length. This book gave me a whole new lease of motivation towards marketing as a whole and I can see how all the theory of marketing communications can be creativley intergrated and put in to practise in the real world. A wonderful read for anyone interested in the subject.
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