- Paperback: 368 pages
- Publisher: McGraw-Hill Publishing Co. (1 Mar 2001)
- Language English
- ISBN-10: 0071369945
- ISBN-13: 978-0071369947
- Product Dimensions: 22.9 x 15.2 x 2.1 cm
- Average Customer Review: 1.0 out of 5 stars See all reviews (1 customer review)
- Amazon Bestsellers Rank: 4,877,696 in Books (See Top 100 in Books)
- See Complete Table of Contents
M-Commerce Crash Course
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More About the Author
Product Description
Product Description
In this volume, P.J. Louis offers a technical insider's view of the Internet in its evolving mobile business incarnation, m-commerce. The author aims to take the mystery out of the Internet business space by breaking it down into its fundamental components - he provides a quick tour of basic Internet technologies, then discusses the wireless Internet, and the evolution from e-commerce to m-commerce.
From the Inside Flap
In just a few short years the Internet has evolved from a tool that technologists dabbled with to one that consumers are actively using. This has radically altered the way business is conducted and set off a firestorm of change and growth in wireless telecommunications. In this book network expert P. J. Louis offers a technical insider’s view of the Internet in its evolving mobile business incarnation, M-Commerce. Louis takes the mystery out of the Internet business space by breaking it down into its fundamental components. After providing a quick and painless tour of basic Internet technologies, Louis then discusses the wireless Internet, and the evolution from e-commerce to m-commerce, providing a clear and cogent guide readable by the technical and non-technical alike.
Information goldmine. A treasure for anyone who works in telecom or Internet services, or who wants to invest in what’s likely to be the fastest growing sector of any industry over the next few years, this insiders’ guide from an electrical engineer/communications industry executive puts the future of communications in your pocket.
*Gain an understanding of wired and wireless Internet business models
*See how 3G protocols and technologies work with IP (Internet Protocol)
*Study how current business modeling techniques can be used to support the Internet
*Understand the current wireless Internet signaling technical and business issues
*Fan away the smoke and mirrors of the Internet business space
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Customer Reviews
Most Helpful Customer Reviews
6 of 6 people found the following review helpful
Format:Paperback
I understand that books on technology age, but surely this book was never good. The title is misleading - it's not about m-Commerce, it's 300 pages explaining the Internet. I have a technical background but I found the explanations confusing, even though it never gets deep enough to get technical. This book is all over the place - there is no logic to it's order. Neither UMTS nor CDMA are even mentioned in the glossary, which tells all. I learned absolutely nothing about m-Commerce. I can't recall reading a worse book.
Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com:
15 reviews
5 of 5 people found the following review helpful
Understanding the Internet Business World
31 Mar 2001
Format:Paperback
A wealth of information about the Internet technological evolution packed into a concise but in-depth pocket reference manual. Technical journals, typically crafted in the tense and verse of the technical scholar, may inadvertently and unfortunately isolate the reader of business accumen. Mr. Louis has expertly combined cogent and salient information that clearly addresses the needs of the reader from either discipline. The conversational style holds the readers interest while delivering considerable technical content. As an interesting and pleasant introduction to "The Technology and Business of Next Generation Internet Services", I highly recommend this book to anyone attempting to enter into the new Internet Business world. As the library of related subject matter publications continues to evolve, this invaluable journal may well prove to be the de facto standard.
5 of 5 people found the following review helpful
Chronicle of M-Commerce - technology, business & consumer
26 Feb 2001
Format:Paperback
The author clearly establishes the fundamentals of the technology and business basis for the current state of the telecommunications industry, both the traditional telco sector and the newer Internet sector. He then elaborates on the most recent activities in the Internet community, accurately highlighting the successes and shortcomings of this tumultuous industry. All the while drawing concrete analogies to the more readily accepted and familiar wireline services.
The author's detailed understanding of E-Commerce, coupled with his experience in both the wireline and wireless industries is obvious as he parallels the evolution of E-Commerce to M-Commerce with the evolution of "plain old telephone service" to the "digital age" of telecom. These parallels serve as a warning sign to the potential pitfalls of the M-Commerce evolution, and challenge the reader to truly explore the opportunites, rather than following blindly - repeating the mistakes of the past.
Finally, as a veteran of the telecommunications industry with well over a decade behind me (split evenly as a member of the carrier community and the vendor community), it is refreshing to see an author of a highly technical and business oriented book not loose sight of the "end goal" - the Customer. The author takes the time to point out that neither technology nor business issues drive the industry; the customers' needs and ultimate satisfaction are the true drivers, and anyone wishing to be successful in the M-Commerce arena must never loose sight of this fact.
I have, and will continue, to recommend this book to anyone expressing a desire to truly understand the future of M-Commerce and its historical basis.
4 of 4 people found the following review helpful
Got to read it
16 Mar 2001
Format:Paperback
This book is ideal for the Telecom executive involved with developing technology strategies and the associated implications that the technology platform has on enabling wireless Internet applications. It is also very helpful in providing a framework for identifying the critical issues associated with corporate development functions and developing service delivery models. The Portable consultant is the perfect sub-title for a book that focus on the "life cycle" activities-technical, managerial, operations-necessary for the business to build the initial operations plan(s) as it studies the implications created by the confluence of wireless, multimedia technologies and the Internet. It is a great reference book that is highly readable and concise.
Rocco LaPenta COO JMS Worldwide, Inc.
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