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M-Commerce [Paperback]

Paul Skeldon
4.2 out of 5 stars  See all reviews (9 customer reviews)
Price: 12.99 & FREE Delivery in the UK. Details
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Book Description

19 Oct 2011
Mobile commerce is rapidly changing how businesses interact and sell. This book reveals how to master m-commerce, from global markets and trends to selling and marketing through m-commerce. Plus real life case studies and advice about how to integrate m-commerce into a multichannel business strategy.

Frequently Bought Together

M-Commerce + Go Mobile: Location-Based Marketing, Apps, Mobile Optimized Ad Campaigns, 2D Codes and Other Mobile Strategies to Grow Your Business + Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation
Price For All Three: 45.44

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Product details

  • Paperback: 272 pages
  • Publisher: Crimson Publishing (19 Oct 2011)
  • Language: English
  • ISBN-10: 1854586750
  • ISBN-13: 978-1854586759
  • Product Dimensions: 13.9 x 21.6 cm
  • Average Customer Review: 4.2 out of 5 stars  See all reviews (9 customer reviews)
  • Amazon Bestsellers Rank: 290,749 in Books (See Top 100 in Books)

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Product Description

Book Description

The ONLY book on mobile commerce for business --This text refers to an out of print or unavailable edition of this title.

From the Back Cover

By 2015, mobile commerce will be worth $120 billion.

Over 70% of the world's population owns a mobile phone.

74% of users have purchased as a result of using smartphones whilst shopping.

Mobile commerce is growing extraordinarily fast. Global penetration of mobile devices means that within just a few years mobile will be by a long way the biggest global commercial platform. The size and portability of the devices open up new ways of doing business and will transform business in most sectors. But when, where and how will this happen? And how can you ensure it is more opportunity than threat?

M-Commerce reveals the facts and trends to help you understand what is happening today and formulate the right strategy for tomorrow. Written by Paul Skelson, editor of M-retailing.net and one of the world's leading mobile commerce authorities, this book is crammed with information and in-depth case studies, yet remains easy and entertaining to read.

Discover:
- How businesses are leveraging the selling power of the mobile phone
- Where and when consumers are accessing brands like yours on mobile
- What the opportunities are to make mobile a personal sales and buying tool


Inside This Book (Learn More)
Browse Sample Pages
Front Cover | Copyright | Table of Contents | Excerpt
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Customer Reviews

4.2 out of 5 stars
4.2 out of 5 stars
Most Helpful Customer Reviews
1 of 1 people found the following review helpful
4.0 out of 5 stars Useful 13 May 2013
By HeavyMetalMonty VINE VOICE
Format:Paperback|Vine Customer Review of Free Product (What's this?)
I've been an Internet user since its early inception, but until recently I had held out against ownership of a mobile phone. As a relative newcomer to mobile phones, and an absolute newcomer to Internet-ready mobiles, I'm probably this book's perfect target market. I learned much about the potential power of mobile devices when it comes to running and promoting an online business. As with all things computer-related, this book will have a short shelf life. By 2014, much of its information will be obsolete. For now, though, it's worth grabbing a copy and reading if you're new to the arena of m-commerce and want to give your business every possible chance of success.
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3 of 4 people found the following review helpful
By Martin Turner HALL OF FAME TOP 50 REVIEWER VINE VOICE
Format:Paperback|Vine Customer Review of Free Product (What's this?)
M-Commerce is an introductory guide to the commercial benefits of promoting and selling through mobile devices. It doesn't go into a great deal of depth on any one topic, but is a highly useful jumping-off point for someone who understands business but not the new world of mobile.

You could get all the information here by reading internet articles for free. What you couldn't get is the steady hand of Paul Skeldon in giving each aspect of mobile web, apps, social networking and so on its appropriate weight and commercial application.

If you're in business and feel you or your business is being left behind by the mobile revolution, then this is a great book to read. The glossary will also help you make sense of the raft of new terms as you look at topics elsewhere in more depth. If you've grown up with mobile and mobile commerce, and are looking for something which (as the blurb promises) will help you 'master' mobile commerce, then this might be a bit more of a disappointment.

For its target audience, pure gold. If you're more of a mobile-commerce pundit, this might be a good book to lend to people who are just getting interested.
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3 of 4 people found the following review helpful
5.0 out of 5 stars Great book -- Very Enlightening 11 Nov 2011
Format:Paperback
Great book and so easy to read for those of us who are bewildered by the pace of modern communication technology. The Glossary is especially useful as one can see, at a glance,

exactly what all the jargon means. This book is particularly helpful and explanatory to those of the older generation who are desperately trying to 'keep up' . I shall now be

slipping the odd tecnoword in to my conversation and , for once, know exactly what it means!
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Format:Kindle Edition|Verified Purchase
This is a very informative book in regards to mobile commerce and describes many aspects of the digital revolution from healthcare, marketing to banking! Obviously, with a book that extends across many industries, the content is not extremely deep in how it works but more why it attracts consumers and corporations alike. Full of facts and figures, which do become too intensive and boring after a while, but still good to see different thought processes on the subject. More importantly, at the moment, it is probably one of the best books I've read on the subject!
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3.0 out of 5 stars M-Commerce - the growing sibling to E-Commerce. 23 Aug 2012
By Flickering Ember TOP 500 REVIEWER
Format:Paperback|Vine Customer Review of Free Product (What's this?)
As an introduction to M-Commerce, this is a good (not great) book. However, other than giving a standard overview, I wouldn't really say it provides a wealth of information, nor does it really inspire me as a reader. Parts of it are already slighlty outdated/behind the times, but then again, technology advances so fast these days, it's not surprising.

I would recommend it overall because M-Commerce is growing fast and is set to be huge, however, I wouldn't recommend it to anyone with more than a bit of experience in M-Commerce.
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