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Luxury Strategy in Action Hardcover – 2 Dec 2011

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Product details

  • Hardcover: 224 pages
  • Publisher: Palgrave Macmillan; 1 edition (2 Dec 2011)
  • Language: English
  • ISBN-10: 0230354548
  • ISBN-13: 978-0230354548
  • Product Dimensions: 15.2 x 2.5 x 25.4 cm
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (2 customer reviews)
  • Amazon Bestsellers Rank: 174,934 in Books (See Top 100 in Books)
  • See Complete Table of Contents

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Product Description


'The Luxury Industry has dramatically changed over the last 10 years, becoming significantly more complex. Luxury Strategy in Action is a compilation of practical, clear and effective tools to manage luxury goods and services in the 21st century. Written
by leading professionals, this book enables the reader to overcome many preconceived ideas and go straight to the heart of the subject. This book should be essential reading for professionals, students and anyone who loves Luxury and Fashion.' – Richard Mille, founder and CEO of Richard Mille

'What is racing if not an extreme form of luxury? Very few people in the world can indulge in such an activity. Racing is to the automotive world the equivalent of the ultimate luxury item: for a few select, privileged individuals indulging themselves. The extreme technology, the vivid images, the speed and loud sounds all contribute to make racing the ultimate automotive experience, and after all aren't ultimate experiences what luxury is all about? I invite you to take the extraordinary race in luxury management provided by Luxury Strategy in Action.' – Amato Ferrari, owner of AF Corse – four times FIA GT world champion with Ferrari

'Too often considered as the last link of the chain, the distribution channel remains the success key for luxury products. You can have the best products, the best communication, but if you don't have the right channel to the consumer, the rest is useless. Moreover distribution is no longer just a window but also a communication leverage for the brand image and environment. Luxury Strategy in Action is a must read from this perspective.' – Manuel Mallen, CEO, Baume & Mercier, France

'Given how Indian fashion designers and jewellers of today have transformed traditional garment craftsmanship into luxury couture, and ancient techniques into refined jewellery, we get a sense of the dynamic Indian lifestyle. However, at the same time we view the difficulty of organising it in a fast growing economy and the obvious need for a structured Indian luxury retail market. Luxury Strategy in Action offers great insights into the complexity of the luxury industry and a source of applied knowledge to our emerging Indian luxury retail market. Well researched and a good read for anyone who wishes to operate in this market.' – Ruchita Sharma, CMO, Swarovski India

'A special guided trip of luxury strategy for connoisseurs of the third degree.' – Aman Nath, founder, Neemrana Hotels, India

Book Description

Charts the evolution of luxury strategy taking into account how recent innovations in digital technologies have affected production, branding and retailing in the world of luxury goods and services

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Front Cover | Copyright | Table of Contents | Excerpt | Index
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Most Helpful Customer Reviews

0 of 1 people found the following review helpful By Paulius on 26 Oct 2012
Format: Hardcover Verified Purchase
I have just finished the book and, in my opinion, Luxury Strategy in Action is a must-read for both luxury industry professionals (as I am) and students willing to be an important part of the luxury industry one day. Each chapter being written by a different author engaged in different fields and positions in the industry and having their unique points of view to issues that concern the managers and CEOs today makes this book a valuable source of knowledge and inspiration. Nine chapters research different crucial topics of nowadays from innovation to social media and from brand extensions to emerging markets, to mention a few. I am the person who does not trust pure theory without any non-theoretical prove, so real-life examples and in-depth case studies found in this book captivated me. What else I liked about the fact that each chapter of this book was written by a different author is the absence of one same attitude/position that can be found in the books written by one author. Another favourable aspect of this book is all chapters being unattached to each other what lets you read them in a random sequence. Good job! Will be recommending this one for my colleagues.

Luxury Strategy in Action
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0 of 1 people found the following review helpful By Culture Enthusiast TOP 1000 REVIEWER on 31 Mar 2013
Format: Hardcover Verified Purchase
Very interesting and informative book.I have particularly appreciated that every chapter is written by a different author, who provides a fresh overview on the most important aspects of the luxury sector. The book is easy to read, yet not too high level. I have enjoyed the chapters on social media and branding. For those who are not into finance you can find a very easy chapter on basic concepts as discounted cash flow. I think that luxury by Kapferer is THE book on luxury, but this one is a very useful addition.
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Most Helpful Customer Reviews on (beta) 2 reviews
3 of 3 people found the following review helpful
Usefull insights 16 Sep 2012
By Maria - Published on
Format: Hardcover
Worth reading in my opinion. The book covers a wide range of subjects such as the impact of emerging markets and the role of social media that are currently of major importance in the evolving luxury market besides subjects about retailing, financing, branding, brand extensions and innovation.

Furthermore this is one of the first books to take into account the question of sustainability. Little attention has so far been given to this subject but lately I attended a seminar on fashion management where quite some time was devoted to sustainability in fashion. This book gives a good comprehension of the relationship between sustainability and luxury, missed opportunities and ways to implement sustainable development. To think about!
2 of 3 people found the following review helpful
Bad! Only good as an introduction to luxury for low level students 3 Sep 2012
By jodok - Published on
Format: Hardcover
My title is harsh because the book deserves it. As a professional in this field and an academic, I'm shocked that the publishers even published it! ....AND in hardback at such a high price. I'm putting mine up for sale immediately but its not worth buying it from me at any price. The authors, both with PhD's, should be ashamed. The book has no depth or new insights whatsoever and the authors cannot even distinguish the clear differences between mass, masstige, luxury brand and high luxury strategies. They simply state superficial and obvious points except for a few brand stories such as that of watchmaker Richard Mille but in fact you can find better insights for free on internet. This book is written in a patronising and condescending way for the totally ignorant. It should be renamed "Luxury Brands for Dummies" or "A beginners introduction to luxury brands". I've lost respect for publisher Palgrave Macmillan as well. I feel totally cheated by the misleading title. So far, in my view, nothing beats Kapferer & Bastien's "The Luxury Strategy" for luxury brands (a hybrid of luxury and mass) or the 12 steps found on [...] that shows clear differences between Luxury Brand and High Luxury strategies, and its free! I feel conned and cheated by the title and image and sincerely hope that Amazon will allow this review to be published. NOT for people IN the field! For beginners, maybe. Dont waste your time or money as I did! The rating should be -* not one even one *
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