Shop now Shop now Shop now Shop All Amazon Fashion Up to 70% off Fashion Cloud Drive Photos Shop now Shop Amazon Fire TV Shop now Shop Fire HD 6 Learn More Shop now Shop now Shop now
Luxury Retail Management and over 2 million other books are available for Amazon Kindle . Learn more
  • RRP: £33.99
  • You Save: £3.40 (10%)
FREE Delivery in the UK.
Only 7 left in stock (more on the way).
Dispatched from and sold by Amazon.
Gift-wrap available.
Luxury Retail Management:... has been added to your Basket
+ £2.80 UK delivery
Used: Like New | Details
Condition: Used: Like New
Comment: 100% Money Back Guarantee. Brand New, Perfect Condition, FAST SHIPPING TO UK 4-14 business days, all other destinations please allow 8-18 business days for delivery. Over 1,000,000 customers served.
Have one to sell?
Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more
See all 2 images

Luxury Retail Management: How the World's Top Brands Provide Quality Product & Service Support Hardcover – 9 Mar 2012

See all formats and editions Hide other formats and editions
Amazon Price New from Used from
Kindle Edition
"Please retry"
"Please retry"
£25.54 £25.71
£30.59 FREE Delivery in the UK. Only 7 left in stock (more on the way). Dispatched from and sold by Amazon. Gift-wrap available.

Special Offers and Product Promotions

  • Save £20 on with the aqua Classic card. Get an initial credit line of £250-£1,200 and build your credit rating. Representative 32.9% APR (variable). Subject to term and conditions. Learn more.

Frequently Bought Together

  • Luxury Retail Management: How the World's Top Brands Provide Quality Product & Service Support
  • +
  • Luxury Brand Management: A World of Privilege
  • +
  • The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands
Total price: £89.16
Buy the selected items together

Product details

More About the Authors

Discover books, learn about writers, and more.

Product Description

From the Inside Flap

The relationship between luxury brands and the people who buy them is different from any other commercial transaction but the way that the two interact is changing rapidly. Twenty–first–century customers are increasingly looking for a more personalized experience, moving away from big department stores toward dedicated boutiques that offer an intimate retail experience. The times may be changing, but with this change comes an unprecedented opportunity for growth. Luxury Retail Management: How the World′s Top Brands Provide Quality Product and Service Support contains everything you need to move your brand forward and thrive in the harsh new economy.

Answering the questions anyone working with luxury brands is asking from "Where do I set up my store?" to "How can I build customer loyalty?" authors and luxury brand management experts Michel Chevalier and Michel Gutsatz identify and address the key issues facing luxury products today. Packed with information on internet sales, setting retail pricing, advertising, and much more, the book also includes a "tool box" of techniques for managing a prestigious store.

Luxury retailing is a world unto itself, and resources on the concepts, procedures, and techniques that govern it are scarce. Presenting a holistic strategy designed to help you win over your customers before they ever set foot in your store, Luxury Retail Management covers everything executives, managers, and retail staff need to know in order to enter, expand, understand, and succeed in the world of luxury retail.

From the Back Cover

Praise For Luxury Retail Management

"Retail management, be it in stores, on the Web, or in salons, is the major issue for the future of luxury brands. Luxury Retail Management offers fascinating insights into the rapidly changing luxury markets and the growing expectations of their diverse and changing clientele."
Françoise Montenay, President, Chanel

"In an era when ′getting it right′ in premium retail is crucial in the luxury industry, this book delivers real insight into successful luxury retailing. Part conceptual, part operational, the book is truly insightful. Each chapter prompts key questions that luxury professionals are facing, and thanks to the authors′ trusted expertise, the insights and solutions described are very inspiring. This book is an excellent resource for luxury professionals and intriguing reading for luxury aficionados alike."
Thomas Lindemann, Group HR Director, Richemont International

"The retail dimension is fundamental for luxury branding. This book, for the first time, goes beyond intuitive thinking on retail and ′lasers′ in on the rational and technical tools that make it happen. This book will become required reading for those willing to expand their expertise in luxury management."
Daniel Piette, Chairman of L Capital; President of LVMH Investments Funds

Inside This Book

(Learn More)
Browse Sample Pages
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
Search inside this book:

What Other Items Do Customers Buy After Viewing This Item?

Customer Reviews

There are no customer reviews yet on
5 star
4 star
3 star
2 star
1 star

Most Helpful Customer Reviews on (beta) 3 reviews
2 of 2 people found the following review helpful
Most up to date book on luxury retailing 17 Aug. 2012
By Wilson Chan - Published on
Format: Hardcover Verified Purchase
This is the most up to date book on luxury retailing which can turn amateurs into pros, and pros into luxury experts. While most readers, including myself, may be tempted to dive straight into the retail operations details, do pay special attention to the authors' sequential approach to this subject matter: brand - supply chain - distribution models, and only then retail operations.
1 of 1 people found the following review helpful
Interesting and very practical 28 Jun. 2013
By Bebe - Published on
Format: Kindle Edition Verified Purchase
I found the book realistic, tangible and useful, not only explaining abstract theories, but often supporting theory with interesting examples.
Were these reviews helpful? Let us know