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Luxury Brand Management: A World of Privilege
Luxury Brand Management: A World of Privilege
Michel Chevalier , Gerald Mazzalovo
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The definitive guide to managing a luxury brand, newly revised and updated What defines a luxury brand? Traditional wisdom suggests that it′s one that′s selective and exclusive—to such a degree that only one brand can exist within each retail category (automobiles, fragrances,... Read More

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