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Luxury Brand Management: A World of Privilege [Hardcover]

Michel Chevalier , Gerald Mazzalovo

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Luxury Brand Management: A World of Privilege Luxury Brand Management: A World of Privilege 4.0 out of 5 stars (1)
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Book Description

8 April 2008 0470823267 978-0470823262
A fascinating and comprehensive examination of the different dimensions of luxury management in various sectors. This is a powerful book for marketers, advertisers and brand managers in understanding the intricacies of the luxury market– how it is designed, defined and divined. Written by the authors of Pro–Logo, this book sets the benchmark for luxury brand management.

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Most Helpful Customer Reviews on (beta) 4.3 out of 5 stars  6 reviews
6 of 7 people found the following review helpful
5.0 out of 5 stars All you need to know! 3 Dec 2009
By C. Selimotic Danforth - Published on
A GREAT book covering all the important aspects about luxury. Too often the business models and understanding of this industry are dismissed as "only about high prices." Nothing could be farther from the truth and this book proves that - the authors know what they are talking about. From the reserach, to the examples, to the theories and then conclusions drawn, this book has it all. As someone who works in this field, I say that with utmost confidence. If you want insight into luxury goods and the marketing behind it, get this!
6 of 8 people found the following review helpful
4.0 out of 5 stars ABOUT TIME! 21 Jan 2009
By Emanuel Perdis - Published on
Format:Hardcover|Verified Purchase
One of the best, most real and honest textbooks on Branding I have ever read.
I bought it for my whole management team.

In the luxury cosmetics sector myself, I can attest to the truths and awesome advice the book gives on ALL the facets of brand management. A real winner!!
3.0 out of 5 stars A bit academic and Franco-Italian centric. 25 Nov 2011
By Mathias Slabbinck - Published on
Format:Hardcover|Verified Purchase
A very interesting book about the luxury industry, albeit a bit academic. Could be used as a handbook in an MBA course. Also, the author is convinced that only French and Italian brands are true luxury brands, and that Milan and Paris are the center of the world.
0 of 1 people found the following review helpful
5.0 out of 5 stars very good book 27 Nov 2009
By Ame - Published on
Format:Hardcover|Verified Purchase
I have read various books on this topic and I find that this is probably one of the most complete.
1 of 3 people found the following review helpful
5.0 out of 5 stars Excellent Book! 24 July 2011
By A.P. - Published on
A tremendously informative and excellent book! Highly recommended for anyone who desires to know more about corporate branding and management!
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