Bought this product as a gift for some friends who have just had their first. Wasn't sure what to get and with this it was problem solved, it's not the sort of thing a couple of new parents would immediately think of as you would have plenty of towels in the house.
BUT with the softness and absorbency of this towel the difference is clear immediately. A baby's skin is so delicate that using a standard cotton towel can cause a rash from rubbing.
It looks classy too with the embroidery. I got it gift wrapped and that made all the difference, the packaging was excellent and it was brilliantly well presented.
Overall we were all delighted, would definately recommend to anyone.