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Loyalty 3.0: How to Revolutionize Customer and Employee Engagement with Big Data and Gamification
Loyalty 3.0: How to Revolutionize Customer and Employee Engagement with Big Data and Gamification
Rajat Paharia
Average Customer Review: 5.0 out of 5 stars  See all reviews (2)
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The New York Times and Wall Street Journal bestseller!The new secret to driving LOYALTY THAT PAYSOnce revolutionary, loyalty programs designed todifferentiate products quickly became commoditized. And yet, billions of dollars are still spent every year on programs that are doomed to fail. These... Read More

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