I use sunscreens frequently and am concerned about possible health issues with most products. I purchased Loving Naturals because of its ingredients, which are possibly safer than other sunscreens.
The problem I've had with this sunscreen is that the zinc oxide particles are larger than in other products, which is why this is supposed to be safer (doesn't get absorbed into the body as easily), but the larger particles are visible. The result is that this isn't much different than using the old fashioned zinc oxide which was a greasy solid white coating that blocked the sun, but looked silly. Loving Naturals has a tan tint to it but when applied it's still basically white. I can deal with the white when I'm not going to be seen by others, but because this is a surface sunscreen that is greasy, any sweat on the face becomes very itchy and when you scratch, or just touch a covered area, the sunscreen is rubbed off which leaves little or no protection.
I really wanted to like this product but for me it is only of limited value. Because I do believe that it is healthier I will use it when working on my property where no one can see me, but I will have to keep a mirror nearby so I can check periodically to be sure none of it has rubbed off.