Lovemarks: the future beyond brands
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Product Description
"Ideas move mountains, especially in turbulent times. Lovemarks is the product of the fertile-iconoclast mind of Kevin Roberts, CEO Worldwide of Saatchi & Saatchi. Roberts argues vociferously, and with a ton of data to support him, that traditional branding practices have become stultified. What’s needed are customer Love affairs. Roberts lays out his grand scheme for mystery, magic, sensuality, and the like in his gloriously designed book Lovemarks.”
—Tom Peters
Tom Peters, one of the most influential business thinkers of all time, described the first edition of Lovemarks: the future beyond brands as “brilliant.” He also announced it as the “Best Business Book” published in the first five years of this century. Now translated into fourteen languages, with more than 150,000 copies in print, Lovemarks is back in a revised edition featuring a new chapter on the peculiarly human experience of shopping.
The new chapter, "Diamonds in the Mine," is an insightful collection of ideas for producers and consumers, for owners of small stores and operators of superstores. So forget making lists! Shopping, says Kevin Roberts, is an emotional event. With this as a starting point, he looks at the history of shopping and how it has changed so dramatically over the last ten years. Using the Lovemark elements of Mystery, Sensuality, and Intimacy, Roberts delves into the secrets of success that can be used to create the ultimate shopping experience.
—Tom Peters
Tom Peters, one of the most influential business thinkers of all time, described the first edition of Lovemarks: the future beyond brands as “brilliant.” He also announced it as the “Best Business Book” published in the first five years of this century. Now translated into fourteen languages, with more than 150,000 copies in print, Lovemarks is back in a revised edition featuring a new chapter on the peculiarly human experience of shopping.
The new chapter, "Diamonds in the Mine," is an insightful collection of ideas for producers and consumers, for owners of small stores and operators of superstores. So forget making lists! Shopping, says Kevin Roberts, is an emotional event. With this as a starting point, he looks at the history of shopping and how it has changed so dramatically over the last ten years. Using the Lovemark elements of Mystery, Sensuality, and Intimacy, Roberts delves into the secrets of success that can be used to create the ultimate shopping experience.
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Customer Reviews
Most Helpful Customer Reviews
11 of 11 people found the following review helpful
Format:Hardcover
Gaaaa-wd! This is a beautifully designed and prepared book and looks lovely in its gleaming red cover in the offices I have seen it in (given away free as a promo' of course) but it needs to look good. Take the pretty pictures away and you are left with a hollow re-hashed idea that first surfaced many decades ago.
I read it over a couple of evenings one weekend and was staggered at how little it has to say. Take away the pictures and 'air space' and there really is very little copy - barely a leaflet or magazines worth.
This really is design over content
I read it over a couple of evenings one weekend and was staggered at how little it has to say. Take away the pictures and 'air space' and there really is very little copy - barely a leaflet or magazines worth.
This really is design over content
11 of 12 people found the following review helpful
Format:Hardcover
One of the most profoundly pretentious and embarrassing books ever written on brands and advertising:- a heady mix of vanity, vapidity and cant. Nice pictures
2 of 2 people found the following review helpful
Format:Hardcover
I was in the process of recommending this book to someone and saw the lousy reviews it has garnered. My advice is to pay no attention to them. I read it a few years ago and it had a profound impact. Are its ideas entirely new? Who cares? Its central premise that brands belong to consumers and showing the essential components in what the brand has to do in order for it to be loved - and thus bought massively at a premium price - is highly relevant and useful.
It is beautifully laid out, engaging to read and not verbose. Its ideas are simple and easily assimilated. It might be slightly trumpet-blowing, for Saatchi and P&G, but this can be dealt with.
There are no doubt different ways to marketing success, but not many products are in the situation that Microsoft (see below) finds itself. Apple on the other hand has always known how to make its products loved and this has been of huge benefit to its profitability. IBM, remember, stopped making PCs, because everyone felt indifferently about them and they found themselves a simple commodity. This has never happened to the Mac.
The canny use of social networking for branding is the most recent manifestation of the idea and has appeared subsequent to the book's publication. Check out the amount of Nutella lovers on Facebook and tell me that this book has nothing useful to say.
The essential tenets of the book are lucid and true and more cogently put than in most business books.
Heartily recommended.
It is beautifully laid out, engaging to read and not verbose. Its ideas are simple and easily assimilated. It might be slightly trumpet-blowing, for Saatchi and P&G, but this can be dealt with.
There are no doubt different ways to marketing success, but not many products are in the situation that Microsoft (see below) finds itself. Apple on the other hand has always known how to make its products loved and this has been of huge benefit to its profitability. IBM, remember, stopped making PCs, because everyone felt indifferently about them and they found themselves a simple commodity. This has never happened to the Mac.
The canny use of social networking for branding is the most recent manifestation of the idea and has appeared subsequent to the book's publication. Check out the amount of Nutella lovers on Facebook and tell me that this book has nothing useful to say.
The essential tenets of the book are lucid and true and more cogently put than in most business books.
Heartily recommended.
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Most Recent Customer Reviews
Brilliant
Lovemarks is a great book for anyone interested in advertising, marketing or just wants to hear some fun anecdotes, written with contagious passion for the world of marketing this... Read more
Published 3 months ago by LEO
Nice purchase!
Bought this book as it was recommended by a teacher on my MD. studies. It didn't disappointed at all. Why do we get so familiar with a brand? Read more
Published 6 months ago by Ricardo
Polarised reviews = Discussion Platform
Ok - for the marketing pro's it may not be profound or new.
It does illustrate several memorable basics and makes some applicable suggestions. Read more
It does illustrate several memorable basics and makes some applicable suggestions. Read more
Published 10 months ago by Victor Pilmoor
i love this book!!
i really love this book - as much as any of the fiction works on my shelves!! it's not an academic work so if you're expecting that then don't buy it but if you want to know what... Read more
Published 13 months ago by ninthmuse
Authentic passion
In this easy-on-the-eye format, Roberts puts his case to show how "love"-marks are the final frontier in the evolution of brands. Read more
Published 22 months ago by Nick
Entering Into A New Dimension of Advertising
For anyone who's grown tired of traditional advertising, and yearns for something with a bit more meaning then this book might throw up some ideas. Read more
Published on 13 Jan 2010 by W. Dashwood-quick
Dull and self congratulatory
I was recommend this book and thus bought it, i wish i hadn't. It is highly Dull, highly self congratulatory. The author clearly has a high opinion of himself.
Published on 22 Dec 2009 by M. Cawood
I love this book
I didn't go to ad school or marketing college. I ran an ordinary business that wasn't making a lot of money, and wanted to find out some stuff about advertising, stuff that... Read more
Published on 14 Nov 2007 by Mrs. K. A. Wheatley
Branding and Ads and so much more...
This was one of the first books on advertising that I ever read. I can recommend it as a great introduction to adland. Read more
Published on 26 April 2005
How the trees lost out
I've awarded one star, only to show respect to the trees that have been lost to the world to produce this book. Read more
Published on 17 July 2004 by Adman
Listmania!
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