Kevin Roberts passionately believes that love is the way forward for business. Here he recounts the journey from products to trademarks to brands - and the urgency of taking the next step - to Lovemarks. His argument is that brands, numbed by the assault of commodification and customer indifference, have run out of juice. The solution? The creation of products and experiences that will create long-term emotional relationships with consumers. To this end, Roberts advocates infusing brands with the fundamental Lovemark elements: Mystery, Sensuality, and Intimacy.
Lovemarks: the future beyond brands
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Most Helpful Customer Reviews
13 of 13 people found the following review helpful
Format:Hardcover
Gaaaa-wd! This is a beautifully designed and prepared book and looks lovely in its gleaming red cover in the offices I have seen it in (given away free as a promo' of course) but it needs to look good. Take the pretty pictures away and you are left with a hollow re-hashed idea that first surfaced many decades ago.
I read it over a couple of evenings one weekend and was staggered at how little it has to say. Take away the pictures and 'air space' and there really is very little copy - barely a leaflet or magazines worth.
This really is design over content
I read it over a couple of evenings one weekend and was staggered at how little it has to say. Take away the pictures and 'air space' and there really is very little copy - barely a leaflet or magazines worth.
This really is design over content
13 of 14 people found the following review helpful
By davidish
Format:Hardcover
One of the most profoundly pretentious and embarrassing books ever written on brands and advertising:- a heady mix of vanity, vapidity and cant. Nice pictures
3 of 3 people found the following review helpful
By M. Cawood
Format:Hardcover|Amazon Verified Purchase
I was recommend this book and thus bought it, i wish i hadn't. It is highly Dull, highly self congratulatory. The author clearly has a high opinion of himself.
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3.5 out of 5 stars
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Most Recent Customer Reviews
5.0 out of 5 stars
Brilliant
Lovemarks is a great book for anyone interested in advertising, marketing or just wants to hear some fun anecdotes, written with contagious passion for the world of marketing this... Read more
Published 15 months ago by LEO
4.0 out of 5 stars
Nice purchase!
Bought this book as it was recommended by a teacher on my MD. studies. It didn't disappointed at all. Why do we get so familiar with a brand? Read more
Published 18 months ago by Ricardo
4.0 out of 5 stars
Polarised reviews = Discussion Platform
Ok - for the marketing pro's it may not be profound or new.
It does illustrate several memorable basics and makes some applicable suggestions. Read more
It does illustrate several memorable basics and makes some applicable suggestions. Read more
Published 22 months ago by Victor Pilmoor
5.0 out of 5 stars
i love this book!!
i really love this book - as much as any of the fiction works on my shelves!! it's not an academic work so if you're expecting that then don't buy it but if you want to know what... Read more
Published on 12 April 2011 by ninthmuse
5.0 out of 5 stars
Authentic passion
In this easy-on-the-eye format, Roberts puts his case to show how "love"-marks are the final frontier in the evolution of brands. Read more
Published on 19 July 2010 by Nick
5.0 out of 5 stars
Entering Into A New Dimension of Advertising
For anyone who's grown tired of traditional advertising, and yearns for something with a bit more meaning then this book might throw up some ideas. Read more
Published on 13 Jan 2010 by W. Dashwood-quick
5.0 out of 5 stars
Highly useful
I was in the process of recommending this book to someone and saw the lousy reviews it has garnered. My advice is to pay no attention to them. Read more
Published on 31 Mar 2009 by A. Gilchrist
4.0 out of 5 stars
I love this book
I didn't go to ad school or marketing college. I ran an ordinary business that wasn't making a lot of money, and wanted to find out some stuff about advertising, stuff that... Read more
Published on 14 Nov 2007 by Mrs. K. A. Wheatley
5.0 out of 5 stars
Branding and Ads and so much more...
This was one of the first books on advertising that I ever read. I can recommend it as a great introduction to adland. Read more
Published on 26 April 2005
1.0 out of 5 stars
How the trees lost out
I've awarded one star, only to show respect to the trees that have been lost to the world to produce this book. Read more
Published on 17 July 2004 by Adman
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