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by Kevin Roberts
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Review
"Everyone talks about the consumer being in control. Shapes in My Heart shows what this really means and how exciting it can be. I hope it will both encourage consumers to inspire business, and to help business-people evolve--and survive--in our post-brand world."
Book Description
This second book by Kevin Roberts, CEO Worldwide of Saatchi & Saatchi, is a follow-up to his bestselling blockbuster, Lovemarks. His first book dropped 'the L word' into the world of ideas, marketing and communication. The effect was electric. Responses ranged from the emotionally inspired to the intellectually inflamed. Shapes in my Heart offers ideas and stories about Lovemarks in action. Roberts' personally engaging and provocative spirit permeates the book as he follows Lovemarks into the hearts of consumers and shoppers.
"Everyone talks about the consumer being in control. Shapes in My Heart shows what this really means and how exciting it can be. I hope it will both encourage consumers to inspire business, and to help business-people evolve--and survive--in our post-brand world."
Book Description
This second book by Kevin Roberts, CEO Worldwide of Saatchi & Saatchi, is a follow-up to his bestselling blockbuster, Lovemarks. His first book dropped 'the L word' into the world of ideas, marketing and communication. The effect was electric. Responses ranged from the emotionally inspired to the intellectually inflamed. Shapes in my Heart offers ideas and stories about Lovemarks in action. Roberts' personally engaging and provocative spirit permeates the book as he follows Lovemarks into the hearts of consumers and shoppers.
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What Do Customers Ultimately Buy After Viewing This Item?
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76% buy the item featured on this page: The Lovemarks Effect: Winning In The Consumer Revolution £14.29 |
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18% buy Lovemarks: The Future Beyond Brands £12.99 |
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3% buy Lovemarks: The Saatchi & Saatchi Designers' Edition£46.75 |
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3% buy Emotional Branding: The New Paradigm for Connecting Brands to People £19.54 |
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Lovemarks: The Future Beyond Brands Kevin Roberts passionately believes that love is the way forward for...
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