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Love Is Simple

Price: £26.53 & FREE Delivery in the UK. Details
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Dispatched from and sold by Amazon. Gift-wrap available.
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£26.53 & FREE Delivery in the UK. Details Only 1 left in stock (more on the way). Dispatched from and sold by Amazon. Gift-wrap available.

Amazon's Akron/Family Store


Image of album by Akron/Family


Image of Akron/Family


It was a century ago when I first saw Akron/Family perform, in the tiny back room of a bar in Brooklyn that held perhaps 20 people. Akron sat in chairs on a small stage festooned with red velvet and small theater light bulbs, their plentiful gadgets and musical toys littering more than a few tables – always seemingly on the verge of collapse. The young men awkwardly held their guitars in ... Read more in Amazon's Akron/Family Store

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Product details

  • Audio CD (24 Sept. 2007)
  • Number of Discs: 2
  • Label: Young God
  • ASIN: B000TXNBF4
  • Other Editions: Audio CD  |  Vinyl  |  MP3 Download
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (2 customer reviews)
  • Amazon Bestsellers Rank: 252,693 in Music (See Top 100 in Music)

1. Love, Love, Love (Everyone)
2. Ed Is A Portal
3. Don't Be Afraid, You're Already Dead
4. I've Got Some Friends
5. Lake Song/New Ceremonial Music For Moms
6. There's So Many Colors
7. Crickets
8. Phenomena
9. Pony's Og
10. Of All The Things
11. Love, Love, Love 2 (Reprise)

Product Description

CD Description

First pressing of the CD comes with a bonus DVD in deluxe fold out double digipak. Long awaited new full length this New York four piece; this album was recorded with Andrew Weiss (Rollins / Ween) and really does capture the sonic diversity and power of the Akron / Family live experience which is one of the greatest live experiences around right now. Unrelated reference points for the melting pot are The Band, The Hollies, The Butthole Surfers, Pink Floyd (pre-'Dark side of the moon'), Led Zeppelin, Grateful Dead; Akron / Family create an almost perfect four-piece sound. They wield a potent psychedelic rock that careens with full force from almost gospel chanting mantras to wigged out free rock, and still encompassing a warming melodic pop glow throughout. The DVD is a film entitled 'The great american mess', live footage, etc of the Akron / Family at work!

BBC Review

Since the advent of terms like 'new weird America' and 'freak folk', the musicians tagged by them have taken to them like challenges. As Devandra Banhart and Animal Collective push their music towards the fringes of obscurity, you could be forgiven for thinking they'd set out solely to stretch these knee-jerk, journalistic terms to breaking point.

Akron/Family are much the same. Having been saddled with the 'freak folk' tag - one of the snags of associating with Michael Gira and the Young God Records lot - the eccentric quartet has tried desperately to shake it off. From glockenspiels and bursts of white noise, to collaborating with maverick percussionist Hamid Drake, they'll try anything to make their music a little harder to pigeonhole.

Like their name (they're not from Akron; neither are they related), Akron/Family's music relies heavily on deception, and Love Is Simple is an album which thrives on shattering expectations. They're the sort of band who let thunderous, psychedelic rock break down into a smug evangelical hum, and feeble drum machines mimic campfire chants.

In the space of a minute, the Family can go from sounding like gawky farmhands to stewards of the apocalypse. They're happy to begin songs the way others might end their gigs - in a conflict of feedback and convulsive percussion. And then there are the noisy crescendos; so deformed and ragged you're sure they carry back-masked messages.

It's a quirky and enjoyable album, but one let down by an over-enthusiasm to shock and surprise. Akron/Family would score higher if they concentrated less on dissolving genres, and more on making music. --Robert Jackman

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Customer Reviews

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Most Helpful Customer Reviews

1 of 2 people found the following review helpful By Maisy Yardley on 20 Sept. 2009
Format: Audio CD Verified Purchase
I am a fairly new fan of Akron/Family and although I really liked their most recent album the first track of this one (the 2nd I bought) very nearly put me off altogether with its seemingly simplistic loved-up hippie lyrics. Luckily, the music was so good I kept listening! Akron/Family are never simple, and now I have heard the album 3 times I think I am beginning to understand and appreciate what they mean - a positive but self-conscious and certainly not simplistic message. The bonus DVD that came with my copy really helped - the live performance left me and my partner in stunned silence with our mouths hanging open as it was so amazingly powerful. These boys really love music - all kinds - and can play it really well! We can't wait to see them perform live in November, and I have now bought all their albums.
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1 of 3 people found the following review helpful By S. Roberts on 22 April 2008
Format: Audio CD
I preferred the self titled album but i keep coming back to this one!
it grows on you very much, i recommend it to anyone!
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Most Helpful Customer Reviews on Amazon.com (beta)

Amazon.com: 5 reviews
32 of 35 people found the following review helpful
listen to it every day and sometimes every night 22 Sept. 2007
By dusdin - Published on Amazon.com
Format: Audio CD
This album has made me happy. I've thought about humans when listening to it. I've considered my place in a crowd, in the universe, in a graveyard. I've lain on the floor, closed my eyes, controlled my breathing and fainted accidentally. I've jumped up into the air, kicked my legs out, landed, danced in place, trying to do it faster than the songs. I've wished for a family. I've dreamed of being the performer and the person in the audience and that for a moment our heads become siamese.

This album is so good that I've given up writing reviews. I've given up reading reviews. I've sold my belongings, wrapped up provisions for a week in a bandana, placed it on the end of a stick and am now wandering around the railroad tracks listening to my ipod.

It's not like their other albums. There's more danger in it. And more blessing force, happily or impossibly.
6 of 6 people found the following review helpful
We Wanted the Blessing Force, We Got the Blessing Force 9 Oct. 2007
By Jason S. Shapiro - Published on Amazon.com
Format: Audio CD
They finally did it... an album that captures the intensity of their live shows, without excluding the aesthetic discretion found on their previous studio work. While some may be disappointed that it isn't as 'quiet' of a release as their first self-titled album, I'm of the opinion that this is their finest recording to date. Brilliant song writing, inventive performances, and quite possibly the best collection of songs released this year (2007). Simply put this is a "must have" for anyone interested in creative rock / folk music (i.e. Pink Floyd, Neil Young, Incredible String Band, Eloy, Can, etc).

The bonus DVD has some excellent performances as well, though the sound quality may limit its appeal to fans already familiar with their material.
3 of 4 people found the following review helpful
Fascinating band... 25 July 2008
By aproductofsociety - Published on Amazon.com
Format: Audio CD Verified Purchase
Akron/Family defy easy categorization and bring a rare level of risk-taking and improvisation to their music. Their live performances are high voltage affairs with lots of decibels and boys in the audience frantically jumping up and down, shedding excess testosterone. This is a generous band, very human and daring.

Today's concert at Castle Clinton in NYC was typical but had me worried that maybe A/F is veering too far in the "wall of noise" sub-genre they shift into when they're not doing the quirky, quietly conceptual melodies that I prefer. I hope the band doesn't jettison the meditative and TUNEFUL style that drew me to them in favor of this overpowering and less interesting manifestation. I felt like I was being acoustically bludgeoned at today's concert and was extremely glad I brought earplugs...
1 of 1 people found the following review helpful
Won't leave the rotation 25 Oct. 2007
By B. Klepac - Published on Amazon.com
Format: Audio CD
Love is Simple is one of the best CDs I've heard in a long time. From beginning to end, a true masterpiece by a powerful band (who is even better live than in the studio). This hasn't left the 6-disc changer since I first put it in.
This record is kind of spotty, to tell the ... 15 Nov. 2014
By gloworm - Published on Amazon.com
Format: Audio CD Verified Purchase
This record is kind of spotty, to tell the truth. A bit of revisionist hippy-dippiness, to tell the truth.

However, "Pony's OG" is a Kinks-like masterpiece, and "Don't Be Afraid, You're Already Dead" reminds me, in a way, of Sun Ra's "It's After the End of the World".
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