CONCEPT
The principles of this book have been covered before, but the simplicity and context with which they have been delivered makes it truly memorable and fun to read. Furthermore, the references to other great books on a wide variety of subjects is a real benefit. In essence, the book is about LOVE BUSINESS - the act of intelligently and sensibly sharing your intangibles with your bizpartners. These intangibles are separated into 3 key themes: knowledge, network and compassion. Get this all going and you're a LOVECAT - and it's worth committing to becoming a LOVECAT with your bizpartners. As Tim says, it's the difference between having people's time and their attention - like ham and eggs. The chicken is involved, the pig is committed.
BACKGROUND
Knowledge
Tim describes knowledge as everything you have learned and everything you continue to learn. He suggests that news gives you awareness - a measurement of today - whereas books give you knowledge - a measure of yesterday, today and tomorrow. Awareness is finite whereas knowledge is forever. He suggests a four-step programme to help make knowledge work: aggregation - getting the right books; encoding - effectively annotating and commenting on the content of the book as you read each section; processing - assimilating the content of the books you read, knowing its `Big Thought' and maybe writing a review on it; and application - the employment and effective sharing of the knowledge you gain with your colleagues and bizpartners.
Network
The benefit and need for networking in the 21st Century is generally well understood. As Tim says, our future success will be based on the people we know. He suggests following a networking system comprising 3 steps: collecting - ensuring you have the right people in your network and not screening out the little people; connecting - taking your assortment of contacts and thinking about ways in which they can be linked - tune your receiver for opportunities to make connections and fuse the connection once made; and disappearing - only remain active until the relationship can survive without you - building trust in your motives and scale in your ability to build a network.
Compassion
Tim declares that compassion in business is not just possible but necessary - the perfect complement to knowledge and network - the holy trinity the Lovecat way. "Lovecats don't just give you what you need - we are what you need." Tim describes six benefits for a Lovecat: you build an outstanding brand as a person; you create an experience - a critical factor in today's experience economy; you have access to people's attention (ham and eggs); you harness the power of positive presumption; you receive exceptional feedback - the best and fastest method for continual personal improvement; and you gain personal satisfaction.
COMMENT
This is just a great book with insight and fresh perspectives throughout - from the principles of Silicon Valley innovation through to the concept of dot.communists. Tim tells us to be distinct or be extinct - think about Return on Attention rather than just Return on Investment - time is short so add some value! It's a lot to take on and try to achieve but to pull a quote from the Dalai Lama that Tim uses in the book, "You don't have to be a god. Just stop hurting people." Love is the Killer App is a superb book. Get it. Read it. Do it.