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on 4 September 2011
There have been times when slavery, patriarchy, racism, sexism, and other kinds of prejudices were considered "normal" and "natural" until groups of people became conscious of the immorality of such systems and ideologies (of course, these fights are far from over). Large groups of people are beginning to see the immorality of human prejudices against non-human animals, especially those animals that we eat (imagine how you would feel about billions of cats and dogs being factory farmed and slaughtered so that people can eat burgers and steaks--the disgust you feel is normal, and that should be your reaction to cows, pigs, and chickens being factory farmed and slaughtered for a bit of gustatory pleasure). This book is an important part of the ongoing moral expansion. Unlike other similar books, this one focuses on the psychological and societal underpinnings of meat eating--what the author calls "carnism." Once you become aware of carnism, you begin to see its manifestations everywhere. You're no longer neutral; you either support or oppose carnism.
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on 21 March 2013
I was rather disappointed by this book. I expected more. The first half explains in a rather scientific way, how the farming industry (in the US) works. Not too much news there. AND what I found rather shocking, the whole second half (50%) of the book consists only of listed references etc. A bit of a disappointment.
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on 31 December 2012
An excellent book a "must" read for everyone especially those who choose eat animals and wear their skins.
Very well written and easy to follow. Delivery was fast .
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on 1 August 2015
I found this a wonderful but disturbing read. And extremely thought provoking. One of those rare behaviour changing books.
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on 11 May 2016
An in depth insight into how animal agriculture is affecting the environment, humans and of course animals.
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on 14 August 2013
I was already a vegan when I read this but it's such a moving read. I wish all meat eaters would read this to understand why they eat meat and to really appreciate where their food comes from and the suffering that goes into providing them with that burger or pork chop.
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on 26 October 2015
I think this is a very important book and would definitely recommend to anyone who cares about animals.
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on 13 February 2015
Intense but worth the read!
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on 5 August 2015
Melanie approaches veganism in a completely new way: using psychology! This helped me so much to understand the psychology behind carnism and this has helped me become a much better activist - getting into the inner working of other people's minds and empathising with them as well as influencing them to 'see the light'. Thank you!
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