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Loud certainly (if intermittently) lives up to the singer’s promise. It is brilliantly sassy and exuberant at times – the enormous synth and shout-along chorus of Only Girl (In the World) is about the measure of it, while Nicki Minaj makes for a superb partner in crime on Raining Men, her wild, kinetic flow complementing Rihanna’s steely delivery to wicked effect.
Disappointingly though, the knowing strangeness that coloured even Rated R’s most chart-friendly moments has been toned down in favour of a brazen sexuality that sits at odds with what Rihanna is trying to accomplish here. Since when was ‘flirtatious’ synonymous with ‘sadomasochistic’? As bracingly huge and catchy as it is, S&M doesn’t deviate much from its blunt title: lyrics like "Sticks and stones may break my bones / But chains and whips excite me" feel forced, not daring. Similarly, her insistence that "I like it rough" on the comparatively restrained Skin can’t help but come across a little uncomfortable in the light of her personal history.
But the argument over whether songs like this subjugate or empower their female performers is one for another time, or maybe one not worth having at all – not when the songs are this good, the singer’s voice this powerful. What’s My Name? features the similarly young and talented Drake mulling the "square route of 69" over choppy Caribbean rhythms that reappear on Man Down, where Rihanna relays a break-up as murder metaphor in thick Barbadian patois. Love the Way You Lie (Part II) even bests the original, Eminem’s verse exuding the kind of volatile, simmering menace that got everyone so excited about him in the first place. But it is Rihanna’s vocal – at once commanding, soulful and vulnerable – that anchors the song, and Loud itself, elevating it from a hit-and-miss collection into something oddly arresting.
--James Skinner
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Customer Reviews
Loud is another hit album from RiRi! With a mix of pop & R&B it also shows she is growing older with the track S&M not the sort of song you would play at your kiddi's birthday party!! lol.
But I am glad I brought this album a joy to listen to! Keep it up RiRi!!
1. S&M > A definite club banger. With naughty lyrics and a catchy beat, you will not be able to stop yourself moving to this song. A great opener to the album, which really gets you in the mood to party. If you liked "disturbia" then you will love this track. 10/10
2. Whats my name > The second single that was released from this album, featuring Drake . This song is a grower after a few plays. You won' be able to get it out of your head all day. 9/10
3. Cheers > This song is like marmite, you love it or you hate it. Some may find the Avril Lavigne sample odd, but in a roundabout way it works. This is a song to play before you go out on a friday night. 7/10
4. Fading > This track is probably the weakest song on the album, but nevertheless is a nice track . Rihanna sings of a relationship coming to an end, which is what many can relate to. 6/10
5.Only Girl > The first single from the album. And you can see why. This song has you singing and dancing along for weeks. 10/10
6. California King Bed > A beautiful ballad. It sounds like it could have been on her album "Rated R". Rihanna shows how her vocals have grown. 8/10
7.Man Down > This song is just pure greatness. You are fully reminded that Rihanna is Caribbean with this track, with a real island and "summer" feel. If you only listen to one song from this album, it has to be this. 10/10
8. Raining Men > Featuring Nikki Minaj, an uplifting song for all women out there with problems with men. It will have you dancing with your girlfriends and put in a good mood. 8/10
9. Skin > Possibly Rihannas most sexual song. The seductive tone and suggestive lyrics will definitely seduce you. The song is slower compared to most on the album, but it's a super sexy track. 10/10
BONUS
10. Love the way you lie part 2- Part 2 to the hit track with Eminem, with mainly Rihannas vocals. Not as good as the original. 5/10
Overall, a nice solid album. A must buy!
I LIKE THE CD VERY MUCH .
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