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Review Loud certainly (if intermittently) lives up to the singer’s promise. It is brilliantly sassy and exuberant at times – the enormous synth and shout-along chorus of Only Girl (In the World) is about the measure of it, while Nicki Minaj makes for a superb partner in crime on Raining Men, her wild, kinetic flow complementing Rihanna’s steely delivery to wicked effect.
Disappointingly though, the knowing strangeness that coloured even Rated R’s most chart-friendly moments has been toned down in favour of a brazen sexuality that sits at odds with what Rihanna is trying to accomplish here. Since when was ‘flirtatious’ synonymous with ‘sadomasochistic’? As bracingly huge and catchy as it is, S&M doesn’t deviate much from its blunt title: lyrics like "Sticks and stones may break my bones / But chains and whips excite me" feel forced, not daring. Similarly, her insistence that "I like it rough" on the comparatively restrained Skin can’t help but come across a little uncomfortable in the light of her personal history.
But the argument over whether songs like this subjugate or empower their female performers is one for another time, or maybe one not worth having at all – not when the songs are this good, the singer’s voice this powerful. What’s My Name? features the similarly young and talented Drake mulling the "square route of 69" over choppy Caribbean rhythms that reappear on Man Down, where Rihanna relays a break-up as murder metaphor in thick Barbadian patois. Love the Way You Lie (Part II) even bests the original, Eminem’s verse exuding the kind of volatile, simmering menace that got everyone so excited about him in the first place. But it is Rihanna’s vocal – at once commanding, soulful and vulnerable – that anchors the song, and Loud itself, elevating it from a hit-and-miss collection into something oddly arresting.
--James Skinner
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Most Helpful Customer Reviews
36 of 39 people found the following review helpful:
5.0 out of 5 stars
Rihanna just gets better and better,
This review is from: Loud (Audio CD)
WOW ever since I got this album on the release date, I just can't stop listening to it. In my opinion, this is Rihannas best album, with every song being a potential hit.1. S&M > A definite club banger. With naughty lyrics and a catchy beat, you will not be able to stop yourself moving to this song. A great opener to the album, which really gets you in the mood to party. If you liked "disturbia" then you will love this track. 10/10 2. Whats my name > The second single that was released from this album, featuring Drake . This song is a grower after a few plays. You won' be able to get it out of your head all day. 9/10 3. Cheers > This song is like marmite, you love it or you hate it. Some may find the Avril Lavigne sample odd, but in a roundabout way it works. This is a song to play before you go out on a friday night. 7/10 4. Fading > This track is probably the weakest song on the album, but nevertheless is a nice track . Rihanna sings of a relationship coming to an end, which is what many can relate to. 6/10 5.Only Girl > The first single from the album. And you can see why. This song has you singing and dancing along for weeks. 10/10 6. California King Bed > A beautiful ballad. It sounds like it could have been on her album "Rated R". Rihanna shows how her vocals have grown. 8/10 7.Man Down > This song is just pure greatness. You are fully reminded that Rihanna is Caribbean with this track, with a real island and "summer" feel. If you only listen to one song from this album, it has to be this. 10/10 8. Raining Men > Featuring Nikki Minaj, an uplifting song for all women out there with problems with men. It will have you dancing with your girlfriends and put in a good mood. 8/10 9. Skin > Possibly Rihannas most sexual song. The seductive tone and suggestive lyrics will definitely seduce you. The song is slower compared to most on the album, but it's a super sexy track. 10/10 BONUS 10. Love the way you lie part 2- Part 2 to the hit track with Eminem, with mainly Rihannas vocals. Not as good as the original. 5/10 Overall, a nice solid album. A must buy!
23 of 26 people found the following review helpful:
4.0 out of 5 stars
Formula One,
By
This review is from: Loud (Audio CD)
21st century divas don't come much better than Rihanna. What'snot to like about her?! A truly cracking voice; unforced beauty, and the capacity to mix up feistiness and charm in equal measure. However, five albums in and the world's music press has not spoken with one voice about her new release 'Loud'. Truth-be-told it's had a very mixed reception. I guess it depends what you want from pop music. This is, after-all, pop with a capital P but the album displays a variety and breadth which, without achieving overall sonic coherence, is nonetheless hugely entertaining and enjoyable. An enormous tribe of writers, co-writers and producers have been hard at work in the kitchen to deliver this eleven-course feast to the table. It is consequently a bit of a mixed-bag but I did not experience this as an inherent or disqualifying weakness. You will doubtless have already heard the marvellous single 'Only Girl (In The World)'. I am led to believe that it has been ripping up the parquet on dancefloors all over the land! It is an irrisistible hands-in-the-air anthem to equal Ms GaGa's very best efforts. (The evident kinship does no harm to either!) 'Complicated', too, receives a stirring performance! It is a curious composition which can't quite make up its mind whether it wants to stroll along nonchalantly or stomp up and down the stairs with big boots on! It ends up managing to do both. The harmonies are delightful and the fearsome top notes thrilling! 'California King Bed' is a lovely piece pitched somewhere between a tender love song and a full-on power ballad. (Alex Delicata's terribly old-fashioned central guitar solo does the arrangement no favours at all but Ms Fenty survives the interruption with her dignity intact!) 'Man Down' is a dark little reggae-infused ditty which hints (like the concluding collaboration with Mr Mathers 'Love The Way You Lie - Part II') at more sinister preoccupations. A little dalliance in the shadows here and there becomes her! (In the sultry performance of 'Skin', however, she is virtually consumed by them!) Doubtless 'Loud' will have its detractors but I have a feeling time will prove it to be among the best work she has produced. I'm loving the new hair colour too! Recommended.
3 of 3 people found the following review helpful:
5.0 out of 5 stars
One of the best albums by my favourite artists.,
This review is from: Loud [Explicit] (MP3 Download)
I love this album simply because I can listen to it on shuffle and not want to throw my iPod across the room. I love nearly every single song on here and in my opinion this is one of my favourite albums of all time (so far).
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