Amazon.co.uk Review
Branson's autobiography makes immensely fascinating reading. Whatever you think of Britain's most famous entrepreneur, the odds are that you will enjoy reading his autobiography. You may snort at descriptions of his "poor" childhood--spent eating bread and dripping while living in a house the majority of us visit on Bank Holidays and attending a "minor" public school. You may groan at memories of early initiative tests: how about being ejected from the family car and told by his mother to find his way home--at the age of four? You may flinch at accounts of his early business days as an unwashed, unshod, hippy magazine publisher living en famille with his staff in the crypt of a West London church. But, all in all, you'll get to understand where the guy's coming from--man.
And, like the man himself, there's no holds barred here. Richard bares his soul, from childhood, school days (cheating at exams), loves and losses (lost one wife when a spot of wife-swapping went drastically wrong--for him), death-defying adventures (yes, the balloons are all there), to the rise and rise of the Virgin empire. His interviews for Student magazine and the early days of Virgin Music read like a chronicle of popular music and culture in the late 20th century. Famous names bounce off every page. Prepare to be enthralled by the life and times of a walking publicity machine. --Carey Green
Review
‘Have no fear, Branson is here! He grabs you on page one and never lets go. His story is compelling reading and would be a classic
‘how to’
lesson for life, if you had the will to follow his example. He’s larger than life, and it shows on every page. Hurry, hurry, read all about it’
Lord Hanson – The Spectator
‘A remarkable story of business success against the financial odds – having created one of the world’s most admired brand names, Branson
is entitled to tell it all’
- Evening Standard
Lord Hanson, The Spectator
Tom Rubython, Business Age
The Times
Book Description
Product Description
That's the philosophy that has allowed Richard Branson, in slightly more than twenty-five years, to spawn so many successful ventures. From the airline business (Virgin Atlantic Airways), to music (Virgin Records and V2), to cola (Virgin Cola), to retail (Virgin Megastores), and nearly a hundred others, ranging from financial services to bridal wear, Branson has a track record second to none.
Losing My Virginity is the unusual, frequently outrageous autobiography of one of the great business geniuses of our time. When Richard Branson started his first business, he and his friends decided that "since we're complete virgins at business, let's call it just that: Virgin." Since then, Branson has written his own "rules" for success, creating a group of companies with a global presence, but no central headquarters, no management hierarchy, and minimal bureaucracy.
Many of Richard Branson's companies--airlines, retailing, and cola are good examples--were started in the face of entrenched competition. The experts said, "Don't do it." But Branson found golden opportunities in markets in which customers have been ripped off or underserved, where confusion reigns, and the competition is complacent.
And in this stressed-out, overworked age, Richard Branson gives us a new model: a dynamic, hardworking, successful entrepreneur who lives life to the fullest. Family, friends, fun, and adventure are equally important as business in Branson's life. Losing My Virginity is a portrait of a productive, sane, balanced life, filled with rich and colorful stories:
Crash-landing his hot-air balloon in the Algerian desert, yet remaining determined to have another go at being the first to circle the globe
Signing the Sex Pistols, Janet Jackson, the Rolling Stones, Boy George, and Phil Collins
Fighting back when British Airways took on Virgin Atlantic and successfully suing this pillar of the British business establishment
Swimming two miles to safety during a violent storm off the coast of Mexico
Selling Virgin Records to save Virgin Atlantic
Staging a rescue flight into Baghdad before the start of the Gulf War . . .
And much more. Losing My Virginity is the ultimate tale of personal and business survival from a man who combines the business prowess of Bill Gates and the promotional instincts of P. T. Barnum.
Also available in the UK from Virgin Publishing, and in Canada from General Publishing,
From the Hardcover edition. --This text refers to an out of print or unavailable edition of this title.
From the Publisher
From the Back Cover
“Having come close to dying over the Atlas Mountains, I thought that I should write this book now, in case my guardian angel ever deserts me. I also realised that my children, Holly and Sam, who are still young, would not really know what I had done and why I had done it. So this autobiography is for Holly and Sam, the best thing I’ve created in the last eighteen years (though I can’t take all the credit). But most especially for their mother, my wife Joan, who’s seen me through most of the highs and lows.
I have also written this book to show how we made Virgin what it is today. Rather like our balloon flights, these years have been all about survival. If you listen carefully you will, I hope, understand our vision and where we are going.”
“Branson grabs you on page one and never lets go. His story is compelling and would be a classic ‘how to’ lesson for life, if you had the will to follow his example. He’s larger than life and it shows”
LORD HANSON, 'The Spectator'
“This is an incredible autobiography – a great read – sex, balloons, intrigue and money”
SUNDAY BUSINESS
