I bought this as a gift for my 8 year old son, who enjoyed the Lego Lord Of The Rings and is really into the toys too. After a few hiccups getting used to the controls (they are a little more complex than the Lego games) he was up and running, and really enjoyed it. He only took about 15 hours of gameplay to finish the game, but has enjoyed going back and playing previous levels.
Sam, narrated by Sean Astin who played him in the movies, is telling the Lord Of The Rings story to his kids. You play Aragorn, battling through various levels with the story modified slightly for Aragorn to appear where he didn't in the books or movies. When you have tutorials on weapons, you play Sam's son, Frodo, which is a nice touch. Sean recorded new dialogue for the game, and it is interspersed with dialogue from the movie. The graphics are good too. You are guided throughout, so it is pretty difficult to get lost (although some may not enjoy being "nannyed by the game!). There are a good amount of new weapons and power ups to keep things interesting, including collecting power ups for your companions to use.
It is not an epic game of grand proportions, but for an enjoyable blast of Lord Of The Rings, or a game for younger children (although not too young) it is well worth the £10 paid.