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Loose: The Future of Business is Letting Go [Paperback]

Martin Thomas (Author)
4.3 out of 5 stars  See all reviews (3 customer reviews)
RRP: £12.99
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Book Description

Publication Date: 3 Mar 2011
The way we do business has to change. One of the greatest weaknesses of many organisations is the delusion of being in control. The future is loose - loose organisations, loose management styles and loose ways of working. Author Martin Thomas describes how more open ways of thinking and operating are beginning to pervade even the largest and most complex institutions, from global corporations to government departments. There are limits to being loose, but freedom can exist within a framework.

By building on cutting-edge case studies and conversations with the smartest business people from around the globe, LOOSE challenges received wisdom and explains new ways of managing companies, building brands, engaging with customer and marketing products and services. LOOSE will help you change you terms of business, before they are changed for you.

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Loose: The Future of Business is Letting Go + Drive: The Surprising Truth About What Motivates Us
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Product details

  • Paperback: 272 pages
  • Publisher: Business Plus (3 Mar 2011)
  • Language: English
  • ISBN-10: 0755361555
  • ISBN-13: 978-0755361557
  • Product Dimensions: 13.7 x 2 x 21.5 cm
  • Average Customer Review: 4.3 out of 5 stars  See all reviews (3 customer reviews)
  • Amazon Bestsellers Rank: 516,968 in Books (See Top 100 in Books)

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More About the Author

› Visit Amazon's Martin Thomas Page
Martin Thomas
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Product Description

About the Author

Martin is a freelance marketing consultant, trainer, facilitator, public speaker and writer. He works with a wide variety of brand owners and marketing agencies, providing advice on business, brand and communications planning and the strategic application of social media. He has led award-winning advertising, media, PR and sponsorship teams and has been one of the pioneers of integrated brand and communications planning. His first book, Crowd Surfing, which he co-wrote with David Brain, was published in 2008.
Martin is a non-executive director of Sport England and the Commonwealth Games Council for England, and is also a Fellow of the Royal Society for the encouragement of Arts, Manufactures and Commerce (RSA) and a member of the Marketing Society. He remains hopeful of a first Welsh rugby cap, although recognises that time may be running out.
He blogs at www.crowdsurfing.net and tweets at @crowdsurfing
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Most Helpful Customer Reviews
2 of 2 people found the following review helpful
5.0 out of 5 stars Contrary, Anarchic, Entertaining & Excellent Business Advice 11 April 2011
By John V Kearon
Format:Paperback
Hang Loose Mother Goose, isn't what you'd expect to hear from most CEO's but maybe one day it will be, if Martin Thomas' book gets the attention it deserves. He puts forward a compelling case for the most successful businesses being open not closed, creative not regimented, trusting not controlling, bottom up more than top down and more about staff doing work that's intrinsically interesting rather than dull work they have to be bribed to do. It captures some of the content of Dan Pink's seminal book, Drive and Tony Hsieh's best selling book, Delivering Happiness and takes things further..., much further.

It's a great read with quirky examples throughout. Thomas was apparently Head of Weird Stuff at WPP and he's collected some great stories and examples like the Justin Bieber social media campaign that went wrong; the Biebs apparently asked his fans to name the country where they'd most like to see him perform and in suitably anarchic spirit the web community got involved to ensure North Korea was voted top of the list!

Hope you enjoy it as much as I did.
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5.0 out of 5 stars Thought provoking and insightful 23 Aug 2011
By Dee Cayhill
Format:Paperback
A great book and essential reading for those business leaders who still mistakenly believe that the old 'command and control' style of management is the only way forward. Gives a comprehensive insight into the opportunities and the pitfalls inherent in the ever-changing social media space; Thomas includes a raft of fascinating anecdotes about activities in companies ranging from Air New Zealand to Zappos. With his eclectic marketing background, the author's comments about how to manage corporate reputation and engage with customers makes it a 'must read' for today's corporate affairs and communications directors. Thorough, insightful, enjoyable and thought provoking. Highly recommended.
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1 of 2 people found the following review helpful
3.0 out of 5 stars Digestible but revolutionary? 10 April 2011
By jhaime
Format:Paperback
This is firmly a very good, quick read on the merits of new-age business with some powerful anecdotes. However, I do fundamentally question how much of this new, 'loose' concept can acclaim to be being something fresh that we've never encountered, or at least only until now and the force of social media. Much of the content is based around the concept of a co-operative that has simply been remoulded for the 21st century. All these buzz words flying around, predominantly 'collaboration', 'questioning cultures', 'willingness to fail', 'agility'... these are staple criterion to developing a solid business foundation. Loose dynamics, within a framework, remaining flexible, communicating, transparency, emotional attachment, living the business, this is primary business teaching. There was a huge focus on social media, as opposed to a focus on the conditioning of consumer behaviour, or HOW corporate culture can manifest itself. If you're after a nice read covering the basics, it's a good book, whether it's a book we'll turn to in a decades time, not so sure. Some nice citation within the book, providing a plethora of opinion and counter opinion, setting a nice web-trail into other fields, but unfortunately I feel those briefly mentioned fields hold greater importance in understanding how business will evolve, instead of invariably providing examples from twitter or democratized projects via the net. A decent read, but ironically, just too loose.
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