I'm looking for a sales book that I heard about years ago and I don't know the author or title. It described a sales analogy in which a person who sells screwdrivers is actually selling a hole in the wall.
its a marketing book not a sales book. Jay abraham is the person you are looking for. Although someone may have repeated it in their book. SPIN Selling is a great sales book along with How to Win friends and Influence people.