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Product Description
Product Description
Critical writings on graphic design with essays by some of the leaders in the design industry.
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Customer Reviews
Most Helpful Customer Reviews
1 of 1 people found the following review helpful
As the Looking Closer series are books of collated interviews and essays, they are really easy to read and you don't get bored, as there are plenty of subjects on offer. I have the full series and enjoy reading these books throughout the day, particularly when I am commuting as I tend to read around 5 essays on my 40 minute journey.
Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com:
2 reviews
6 of 7 people found the following review helpful
Everyone can find something interesting in this book
16 April 2000
This is the first volume in a collection of books on design criticism. The articles are pulled from sources like the Journal of the AIGA, Print, and EYE magazine. The topics range the "ugly aesthetic" to the state of design education. The articles are all decent none really stick out as undeserving of a place in this collection. Paul (IBM logo) Rand Contributes an interesting essay on what purpose logos really serve and Paula Scher talks about the way she runs her classes at SVA. The essays all provide some food for thought(even it the thought is " I'd like to smack this guy.")Buy it and keep it with you It's a good thing to have around while your waiting for a bus, a haircut, or a class to begin.
Wonderful read
22 Sep 2008
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This seems to be a very good series for Designers who see design as a way of life and not just a paycheck. There are a lot of conceptual motifs discussed as it examines all of the intellectual considerations a designer must address when working on a job that demands more than aesthetic alone. It delves into the very essence of communication at the visual level as it reviews typography, semiotics and a host of other immediately pertinent subject matter. Well worth the price of admission. An indispensable publication that will maintain it's relevance for decades to come.
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