- Hardcover: 176 pages
- Publisher: Palgrave Macmillan (21 Sep 2011)
- Language English
- ISBN-10: 0230297889
- ISBN-13: 978-0230297883
- Product Dimensions: 23.4 x 16.3 x 1.5 cm
- Average Customer Review: 4.0 out of 5 stars See all reviews (1 customer review)
- Amazon Bestsellers Rank: 2,287,857 in Books (See Top 100 in Books)
- See Complete Table of Contents
The Long Conversation
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Review
“Today’s corporations succeed or fail, in part, according to their ability to manage enterprise systems (large and complex computerized systems with cost typically in the millions of dollars). The long Conversation examines how organizations learn not only to live with enterprise systems, but also achieve goals beyond those they set out to achieve. This book closes the gap between rhetoric and practice. It provides tools to manage the dialogue (and learning) that takes place in diffusing new technological capabilities, growing mastery, and adapting the organization’s business model. It is a must read for those who are interested in enterprise systems implementation.” – Dr Ramiro Montealegre, Professor of Information Systems at the University of Colorado, Boulder, USA
“In our constantly changing complex business world, IT/Enterprise Systems are an excellent asset which can offer great added value to an organization. Implementing such IT and getting the most out of it however can be a long and difficult path with lots of obstacles on the way. One can easily get lost in the maze of technical possibilities. Therefore, especially when ‘rolling out’ such IT at different legal entities of a global operating business, it is of vital importance also to focus on people and processes. The Long Conversation gives a concise overview plus practical hints on how not to lose track and how to keep focused on the issue. Case studies from different industry sectors make it easy to get valuable help and guidance.” – Frank Seeger, Head of Logistics, Bayer Health Care, Madrid
“… a vital and long overdue book to help Executives understand that deriving value from technology investment is not just about technology, but about the organizational behaviours and processes that give substance to the IT infrastructure.” – Professor John
Beckford, Loughborough University & Beckford Consulting, UK
“In our constantly changing complex business world, IT/Enterprise Systems are an excellent asset which can offer great added value to an organization. Implementing such IT and getting the most out of it however can be a long and difficult path with lots of obstacles on the way. One can easily get lost in the maze of technical possibilities. Therefore, especially when ‘rolling out’ such IT at different legal entities of a global operating business, it is of vital importance also to focus on people and processes. The Long Conversation gives a concise overview plus practical hints on how not to lose track and how to keep focused on the issue. Case studies from different industry sectors make it easy to get valuable help and guidance.” – Frank Seeger, Head of Logistics, Bayer Health Care, Madrid
“… a vital and long overdue book to help Executives understand that deriving value from technology investment is not just about technology, but about the organizational behaviours and processes that give substance to the IT infrastructure.” – Professor John
Beckford, Loughborough University & Beckford Consulting, UK
Product Description
For the last 20 years, companies have been adopting and implementing large-scale information systems, providing the backbone of many organizations worldwide. The implementation of these platforms has to be carried out with clear strategic and operational
aims: to automate transactions, reduce costs, increase customer satisfaction, integrate with suppliers, and ultimately make better decisions.
And yet, companies find this experience to be not as easy as they initially anticipate. Projects are harder, business cases are more difficult, and the learning process is much, much longer. Why is this happening? And what do firms do to ensure that they get value from their investment in technology?
The reality is that it takes a long time and a lot of learning to get the best out of your IT systems. What businesses really need now is to stop looking for the next technology silver bullet and make the most of what they already have. In short, businesses need to maximize the value of their existing IT assets.
To succeed in the coming years, companies must continue and intensify what these authors call “The Long Conversation” – the strategic and operational dialogues that businesses began years ago. Companies do not need to reach first for new hardware and/or software, but they do need new organizational practices, new capabilities and new social networks to support the continuity of that conversation.
aims: to automate transactions, reduce costs, increase customer satisfaction, integrate with suppliers, and ultimately make better decisions.
And yet, companies find this experience to be not as easy as they initially anticipate. Projects are harder, business cases are more difficult, and the learning process is much, much longer. Why is this happening? And what do firms do to ensure that they get value from their investment in technology?
The reality is that it takes a long time and a lot of learning to get the best out of your IT systems. What businesses really need now is to stop looking for the next technology silver bullet and make the most of what they already have. In short, businesses need to maximize the value of their existing IT assets.
To succeed in the coming years, companies must continue and intensify what these authors call “The Long Conversation” – the strategic and operational dialogues that businesses began years ago. Companies do not need to reach first for new hardware and/or software, but they do need new organizational practices, new capabilities and new social networks to support the continuity of that conversation.
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Most Helpful Customer Reviews
1 of 1 people found the following review helpful:
4.0 out of 5 stars
More return from current Information System,
By
This review is from: The Long Conversation: Maximizing Business Value from Information Technology Investment (IE Business Publishing) (Hardcover)
Profiting from the authors obvious experience in IT systems adoption dynamics, this book focus in the difference between what we are getting from the Information Systems we have and what we could get from it with a better and more rigorous adoption process.So, starting from some highly-developed and complex concepts, it offers an structured framework for extracting more value from our current information systems, focusing not only in the functional side, but also in the always forgotten, and more valuable, organization learning side. An interesting reading for IT managers trapped between increasing process improvement requests and decreasing budgets.
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