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The Lonely Planet Story: Once While Travelling
 
 

The Lonely Planet Story: Once While Travelling (Paperback)

by Tony Wheeler (Author), Maureen Wheeler (Author)
3.5 out of 5 stars See all reviews (4 customer reviews)
RRP: £9.99
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Frequently Bought Together

Customers buy this book with Bad Lands: A Tourist on the Axis of Evil (Lonely Planet Travel Literature) by Tony Wheeler

The Lonely Planet Story: Once While Travelling + Bad Lands: A Tourist on the Axis of Evil (Lonely Planet Travel Literature)
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Product details

  • Paperback: 416 pages
  • Publisher: Crimson Publishing (5 Sep 2008)
  • Language English
  • ISBN-10: 1854584499
  • ISBN-13: 978-1854584496
  • Product Dimensions: 19.4 x 13.4 x 3.2 cm
  • Average Customer Review: 3.5 out of 5 stars See all reviews (4 customer reviews)
  • Amazon.co.uk Sales Rank: 149,064 in Books (See Bestsellers in Books)

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Product Description

Product Description
The highly readable Lonely Planet Story: Once While Travelling is a unique mix of autobiography, business history and travel book. It traces founders Tony and Maureen Wheeler's personal story as well as the often-bumpy evolution of their travel guide business into the world's largest independent travel publishing company. In 2007, the Wheelers shocked the publishing industry by selling to BBC worldwide. For the first time, they explain their reasons behind the sale, and their hopes for the future of the brand. Above all, their memoir reveals the spirit of adventure that has made them, according to the New York Daily Times, 'the specialists in guiding weird folks to weird places'. Lonely Planet Publications was born in 1973 when the Wheelers self-published a quirky travel guide, Across Asia on the Cheap. This was quickly followed by what soon became the backpackers' bible, South-East Asia on a Shoestring. Going boldly where no other travel publisher had ventured, they catered to a new generation of independent, budget-conscious travellers long before the advent of mass tourism.

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Customer Reviews

4 Reviews
5 star:
 (2)
4 star:    (0)
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 (1)
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Average Customer Review
3.5 out of 5 stars (4 customer reviews)
 
 
 
 
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2 of 2 people found the following review helpful:
5.0 out of 5 stars Couldn't put it down, 6 Nov 2008
By Ms. Sally E. Weeden (Norwich, UK) - See all my reviews
(REAL NAME)   
Having used Lonely Planet guidebooks many times over the years, I was keen to get started on this book as soon as I got it, and was not disappointed. However, if you're looking for a conventional A to B type travel read then you may be let down. This book is the story of a lifelong journey that will leave you breathless and inspired. It's a story of ambition, determination and incurable wanderlust. I read it from cover to cover with hardly a breath in between and re visited all the places I've ever been to as the story unfurled.
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1 of 1 people found the following review helpful:
5.0 out of 5 stars A great read, 10 Sep 2008
By D. Lester (London) - See all my reviews
(REAL NAME)   
I knew the story of Lonely Planet's birth and growth would be impressive; what I didn't expect is just how fascinating it would be, or how inspiring. It has added loads of places to my "want to visit urgently" list. if you enjoy travel, you'll love this book.
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3.0 out of 5 stars Don't expect a travel biography., 11 Jan 2009
By L. J. Matthews "lisaleecrawley" (West Sussex) - See all my reviews
(REAL NAME)   
Firstly, the book is thick! When you've travelled to the extent of the Wheeler's, there's gonna be a lot to put into a book about the birth of your travel guide company...however, don't expect a book that's big on detail in relation the places they've been...because it isn't! For example, in one of the chapters, he talks about his Japan travel guide and explains how he and two other writers' divided Japan between themselves in order to cover the country. He then gives a bullet point overview of the sorts of things he did whilst in Japan but no descriptive content, memories of stories on any of it; which incidentally, I was very disappointed with because Japan it's on my "to do list" and any thoughts with regards where to go, what's good to do etc would have been taken on board (guess I'll have to buy the Japan Lonely Planet guide!). A good example on the lack of descriptive content would be when he mentions about experiencing Morocco's famous street touts for the first time...but that is literally all he mentions on it - no mention of what he experienced. This has been an interesting read and does give a good insight into what it took to get Lonely Planet off the ground but it would have been nice just to pause the reader in one place and describe it and his experiences a little more before accelerating onto his next destination.
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Most Recent Customer Reviews

1.0 out of 5 stars Very disappointing
I've used Lonely Planet guides quite a lot and always found them very good. Therefore I was excited about reading this book. Read more
Published 8 months ago by S. Shaw

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