About the Author
Arnold Schwartzman is an Academy Award-winning film-maker, a noted graphic designer, and the author of scores of books. He began his design career in British television, and later won awards for his television commercials. In 1968 he joined the board of Conran Design group as the Graphics Director. In 1978 he moved to Hollywood, and since 1996 he has designed many of the key elements for the annual Academy Awards, including posters and programmes. In 2002 he was awarded an OBE and in 2006 he was appointed Royal Designer For Industry by the RSA.