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Logolounge: 2, 000 International Identities by Leading Designers [Hardcover]

Bill Gardner , Catharine Fishel
5.0 out of 5 stars  See all reviews (1 customer review)

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Book Description

27 Dec 2002
Logos - for everything from food and fashion to conferences and corporations - are among designers' most prized projects. When LogoLounge debuted in hardcover, it was the first in a series celebrating the work of top logo designers on the innovative LogoLounge website. Created by Bill Gardner, president of the leading design firm Gardner Design, the LogoLounge website (www logolounge.com) features the work of handpicked top designers as well as up-and-coming new talent. This book, now in paperback, presents the site's best designs of the year as judged by an elite group of name-brand designers. LogoLounge offers a wealth of inspiration and insights for graphic designers and their clients. From the work of superstar artists and firms such as Michael Vanderbyl and Sibley Peteet Design - including both new campaigns and new projects - to nearly 2,000 additional logos from various sources, this visually compelling volume will become the go-to resource for inspiration from the best in the field.

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Product details

  • Hardcover: 192 pages
  • Publisher: Rockport Publishers Inc. (27 Dec 2002)
  • Language: English
  • ISBN-10: 1564969096
  • ISBN-13: 978-1564969095
  • Product Dimensions: 2.5 x 24 x 29 cm
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Bestsellers Rank: 2,709,386 in Books (See Top 100 in Books)

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Product Description

About the Author

Bill Gardner is president of Gardner Design and has produced work for Learjet, Thermos, Nissan, Pepsi, Pizza Hut, Coleman Outdoor, Excel, Cargill Corporation and the 2004 Athens Olympics. His work has been featured in many national and international design exhibitions, including Communications Arts, Print, Graphis, and the Museum of Modern Art. Catharine Fishel runs Catharine & Sons, a full-service editorial company that specializes in working with designers and related industries. She is the editor of Dynamic Graphics magazine and frequently writes for Step-by-Step Graphics, Print, DesignNet and other trade publications. She is the author of Paper Graphics, Minimal Graphics, Redesigning Identity and Designing for Children.

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First Sentence
In the regular dog-eat-dog corporate world, an identity is crafted so that it is evergreen. Read the first page
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Most Helpful Customer Reviews
12 of 13 people found the following review helpful
5.0 out of 5 stars Don't miss out get the book 10 Feb 2004
Format:Hardcover
Other than the book "Los Logos" this book as to be on the same level. Wall to wall of logos that if any designer has a ever a mental block then get this book. 181 pages of 2000 logos to motivate and any designer. Don't miss out get this book.
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Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com: 4.2 out of 5 stars  27 reviews
18 of 19 people found the following review helpful
5.0 out of 5 stars Excellent On All Counts. 22 Feb 2003
By Iconophoric - Published on Amazon.com
Format:Hardcover|Verified Purchase
If you buy one logo book this year, I would recommend that this be it. There is no padding at all in the packaging. Succinct and on-target profiles of identity projects intersperse what you came for: the marks. --And there is a glorious superabundance of those.
For advertising agencies that do a fair amount of trade with client intermediaries who are in the dark about "what is out there" (i.e. people who make decisions about logos with little knowledge about what the good and above-typical work being done today looks and feels like) this book might make the all-time great leave-behind. (This would be putting your "educating the client" money where your mouth is.)
For designers working in a frankly commercial setting, the book can be viewed as a compass or gauge of sorts: This is where 'they' are; this is where 'you' are. As such, it is a truly invaluable aid and guide. But maybe more importantly, the work is often so exhilarating to look at that it would be hard not to feel recharged and ready to tear into your next identity project after browsing it.
This book is a direct outgrowth of a website dedicated to logo design. The authors suggest that this may be the first of a series of annuals from the same resource. Let's hope so.
13 of 14 people found the following review helpful
4.0 out of 5 stars Good - but hard to 'read'! 16 July 2003
By Drew Pickard - Published on Amazon.com
Format:Hardcover
Excellent collection of logos organized by subject, ie: buildings, letterforms, text, etc
However, it lacks any real information on the actual companies these logos were made for. Names are rarely descriptive enough.
I guess this book is more about cramming logos in than describing the process - so I forgave this one.
What I won't forgive is the incredibly confusing 'design' of the information grid at the bottom of each page telling you which logo belongs to who.
It is incredibly confusing.
It's badly designed.
It's a shame to see bad design in a DESIGN book.
simple numbers would have done instead of the Row A, column 3 grid system they used. It's needlessly complex.
Regardless, it's quantity and quality over that nitpick.
A lot of good logos. Very little filler.
Surprising, given the hit and miss of a lot of similar books.
8 of 8 people found the following review helpful
4.0 out of 5 stars Oh, so close to 5 stars... 8 Jun 2005
By grubedoo - Published on Amazon.com
Format:Hardcover
As far as books on logos go I would easily put this book on the top of the list. The number of logos in the book, the straight forward layout, and the way they are organized into categories is wonderfully functional. I also like the fact that the authors don't have the audacity to title their book along the lines of "The Best of Logo Designs" as other "Best of" books have done (which usually aren't anywhere near "The Best"). There are only 3 gripes I have with the book, one major, two minor.

The minor gripes are: 1. I would like to see a wider range of designers and design firms represented, and 2. The binding isn't of the highest quality.

The major gripe, and the reason I didn't give the book 5 stars is the exceptionally user UNfriendly logo index at the bottom of each page. As designers, they could have done better here. But if that's the only thing keeping you from enjoying this book as a visual smorgasborg, idea generator and reference tool, maybe you should stick to paint by numbers.
8 of 9 people found the following review helpful
3.0 out of 5 stars small format book 17 Feb 2006
By andrei - Published on Amazon.com
Format:Paperback
if you still didn't decide, which "book of logos" to buy for your library collection, this one is a good choice, so FIVE stars to the content. but be careful buying this book (ISBN: 1592532241), even thou it is cheaper for 5$ than a previous edition (ISBN: 1592530877), this one is a "small format" book (only 6x6 inches, comparing to 2004 edition, which is a full size book), so i found this book hard to keep open with "one hand" ;)
8 of 9 people found the following review helpful
5.0 out of 5 stars Remarkable Visual Encyclopedia of Logos and Identities 23 July 2003
By Josh Williams - Published on Amazon.com
Format:Hardcover
Logo Lounge is an incredible book filled with a virtually endless amount of inspiration. Logos are categorized by industry (sports, entertainment, etc.) and by type (calligraphic, symbolic, etc.). The mini-editorials are creative and challenging, and the organization of the book is superb. A must-have for any designer or logo entusiast.
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