First of all great looking book, a vinyl crackle embossed finish with matching orange printed page ends.
The great thing about the opening section is a selection of case studies that is broken down into: The Assignment, Development, Solution, and Application with words and visuals. The remaining 2/3 is what you would expect a bible of great logo design. Some pages are devoted to a one designer as well, and some logos get more attention and are given a whole page of display. A bit like the Los Logo series but not as cramped full, a bit more room to breath. Jax took one flick on her bean and ordered it, a very good book.