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Logo [Paperback]

Michael Evamy
4.8 out of 5 stars  See all reviews (6 customer reviews)
RRP: £22.50
Price: £15.07 & FREE Delivery in the UK. Details
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Book Description

15 Oct 2007
The logo bible, this book provides graphic designers with an indispensable reference source for contemporary logo design. More than 1300 logos are grouped according to their focal form, symbol and graphic associations into 75 categories such as crosses, stars, crowns, animals, people, handwritten, illustrative type, etc. To emphasize the visual form of the logos, they are shown predominantly in black and white. Highlight logos are shown in colour. By sorting a vast, international array of current logotypes ranging from those of small, design-led businesses to global brands in this way, the book offers design consultancies a ready resource to draw upon in the research phase of identity projects. Logos are also indexed alphabetically by name of company/designer and by industrial sector, making it easy to piece together a picture of the state of the identity art in any clients marketplace.

Frequently Bought Together

Logo + Symbol + Logotype
Price For All Three: £47.04

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  • Symbol £16.90
  • Logotype £15.07

Product details

  • Paperback: 352 pages
  • Publisher: Laurence King (15 Oct 2007)
  • Language: English
  • ISBN-10: 185669528X
  • ISBN-13: 978-1856695282
  • Product Dimensions: 19.4 x 24.2 cm
  • Average Customer Review: 4.8 out of 5 stars  See all reviews (6 customer reviews)
  • Amazon Bestsellers Rank: 23,959 in Books (See Top 100 in Books)
  • See Complete Table of Contents

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Product Description


"...a satisfying experience..." -- V&A Magazine

"...expertly put together..." -- Creative Review

"...handsomely designed..." -- Review


"...expertly put together..."

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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Most Helpful Customer Reviews
5.0 out of 5 stars Come on, i wanna more! 17 Mar 2013
By Ross
Format:Paperback|Verified Purchase
T is a great book to find ideas for your own logos... although I expect more ideas and information! I know that more it can be done!
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5.0 out of 5 stars Good reference book 11 Oct 2011
By Maj
Format:Paperback|Verified Purchase
If your thinking about, looking for, and or designing a logo, this is a great reference piece. It's well laid out and is packed full of references. It's on my design shelf.

Would I recommend this book? Yes.
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1 of 2 people found the following review helpful
4.0 out of 5 stars Brilliant Book 16 Nov 2009
This book is great, exactly what i needed. Most of the book is in black and white and shows a huge range of logos a lot of well known brands. perfect for a designer to get inspiration from.

Cover doubles up as a poster full of logos.
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