- Hardcover: 240 pages
- Publisher: Writer's Digest Books (26 Mar 2004)
- Language English
- ISBN-10: 1581804369
- ISBN-13: 978-1581804362
- Product Dimensions: 28.9 x 22.2 x 2.3 cm
- Average Customer Review: 4.5 out of 5 stars See all reviews (2 customer reviews)
- Amazon Bestsellers Rank: 482,185 in Books (See Top 100 in Books)
Logo, Font & Lettering Bible
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Inside This Book
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First Sentence
Once upon a time, all lettering was hand-lettering. Read the first page
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
Once upon a time, all lettering was hand-lettering. Read the first page
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Concordance
Browse Sample PagesConcordance
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Customer Reviews
Most Helpful Customer Reviews
Format:Kindle Edition
The more I read of this really well put together book, the more it fired me up!
It's very professional and really it is very much the Bible of Fonts and logos.
It's beautifully laid out and easy to comprehend, it also has a really personal
feel and the Author shares many invaluable tips and experiences from his own extensive
career. The history element is very useful and interesting, with descriptions of tools
I had previously only ever wondered about.
Though the book is obviously mainly about Type and logos I feel that overall it would be
very useful for any students taking Graphic Design courses as well as Artists and
Illustrators. The history and depth of knowledge is priceless information.
I also must say the business advice in the back of the book is excellent, it
has already come in handy for me, and the whole chapter taught me more
about the art and design business than I have learnt in 2 years at university!
Its visually interesting but the Author has managed to make it a kind of story which
encapsulates you from the start of the book to the very last page.
Thoroughly recommended to anyone who with an interest in design
It's very professional and really it is very much the Bible of Fonts and logos.
It's beautifully laid out and easy to comprehend, it also has a really personal
feel and the Author shares many invaluable tips and experiences from his own extensive
career. The history element is very useful and interesting, with descriptions of tools
I had previously only ever wondered about.
Though the book is obviously mainly about Type and logos I feel that overall it would be
very useful for any students taking Graphic Design courses as well as Artists and
Illustrators. The history and depth of knowledge is priceless information.
I also must say the business advice in the back of the book is excellent, it
has already come in handy for me, and the whole chapter taught me more
about the art and design business than I have learnt in 2 years at university!
Its visually interesting but the Author has managed to make it a kind of story which
encapsulates you from the start of the book to the very last page.
Thoroughly recommended to anyone who with an interest in design
Format:Hardcover
I've decided to buy this book thanks the advice of a great designer from Philadelphia, PA, USA.
The layout of the book it's amazing and the quality of the information the author give to the lector is incredible.
I've never tryed before to design type but right after having finished the book I felt that I was "ready" to try.
It gives all the tips and history necessary to the junior type designer to grow up and start designing.
The layout of the book it's amazing and the quality of the information the author give to the lector is incredible.
I've never tryed before to design type but right after having finished the book I felt that I was "ready" to try.
It gives all the tips and history necessary to the junior type designer to grow up and start designing.
Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com:
55 reviews
62 of 63 people found the following review helpful
A Really Wonderful Type Book
31 Mar 2004
Format:Hardcover
I'm a typography nut and a college design instructor. I love older, more traditional approaches to typography and am always wary of many newer books that think of type as the simple digital byproduct of computer keystrokes. Here's a book that makes the important connection between real typography and the digital world.
Once you get past the awful cover of this otherwise incredible book, you'll find an exploration of type and letterforms that draws from history and explores numerous aspects of type in a whimsical and entertaining way. This is one of those rare books that lets the design talk about design and shows good and bad examples as well as successful rule-breaking. The tone is light and entertaining, and the author doesn't prattle on with formal, intellectual approaches.
The book covers how to see type, how to work with type, how to create type, what is (and isn't) a logo, and also shares works by great typographers like Michael Doret and others.
While typography is not on everyone's list of most entertaining subjects, this book is as fun as it is educational. I'm recommending it to all my students at the Art Institute and can't see how any designer would fail to both enjoy it and benefit from it. If you buy one type book, this is the one.
34 of 37 people found the following review helpful
Five Stars and more...
28 Jun 2004
Format:Hardcover
I predict the Logo Font & Lettering Bible: A Comprehensive Guide to the Design, Construction and Usage of Alphabets and Symbols by Leslie Cabarga will become a classic for the graphic artist, designer and signer.
The publisher is hyping this book as a Logo book. Their pitch says: "This book-a hands-on guide to the entire logo-making process-combines an enjoyable visual approach with extensive, industry-tested information." And all that's true. However I wonder if the writers for How Design Books have ever done lettering or desinged a logo. I don't think so by the level of excitement in their releases.
No, this is not all together about just logos, fonts and lettering; this is about the very soul of an art, a design discipline, and a fine craft. This is about the way creative people think and react to visual stimuli. This is about the most visually exciting and inspiring book for graphic designers to come along in long, long time. In fact, I cannot remember any that really come close.
BRAVO, Leslie, my JMU Typography students will LOVE this one -- and I know it's one they'll really use just because it's so much fun!
If you don't buy this book, you'll be missing something very important.
Fred Showker, Design-Bookshelf.com
14 of 14 people found the following review helpful
An excellent work
7 April 2004
Format:Hardcover
I normally don't buy many books dealing with art but the title caught my eye. This book is excellent. I've been a typographer and letterer for over half my life and I wish I had something like this 20 years ago. It covers many aspects of good logo design as well as using and modifying a font for a design. In my opinion the best part is when Mr. Cabarga goes into some detail about designing and creating your own font. This is an idea that I have been toying with for sometime and now that I have read this book I have a lot of ideas on how to get started. I couldn't recommend this book enough.
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