What's your sign? This title presents the diverse logos from around the world. Everybody knows that the logo is a key branding element. A good one can glamorize just about anything, so it comes as no surprise that logo design is a crucial step in the development of a product or service. Each volume in the "Logo Design" series brings together diverse logos from around the world, organized into chapters by theme, such as creative industry, events, fashion, media, music, retailers, and service. A full index lists each logo's company, designer, and designer's website. Also included is a case study section, concentrating on logo application and development. Anyone who's interested in design will appreciate this diverse compendium of visual ideas, and creative professionals will covet Taschen's Logo Design books. As scientist Linus Pauling once said, 'In order to come up with one good idea, you must have lots of ideas.' Volume 3 features include: an interview with H5, the makers of 2010 Oscar winner Logorama, Neville Brody's Research Studios on the redesign of Music for Youth, Sasha Vidakovic on the new identity for Victoria Beckham, leading Canadian design studio Concrete on the launch of SUPER cosmetics, British studio KentLyons on Jarman film award, HB Design from Argentina on the country's 200th anniversary logo, and Helmut Langer on universal identities.
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About the Author
Julius Wiedemann was born in Brazil, studied graphic design and marketing, and was an art editor for digital and design magazines in Tokyo. His many TASCHEN digital and media titles include Illustration Now!, Advertising Now, Logo Design, and Brand Identity Now!
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Format:Paperback|Amazon Verified Purchase
This book has just the right mix of information and images to browse through, good addition to the bookshelf! would recommend.
By Clivery
Format:Paperback|Amazon Verified Purchase
Loads of logo ideas, great for inspiration! Great for Graphic Designers and Illustrators, with clear images and nice logo designs
By Q
Format:Paperback|Amazon Verified Purchase
I purchased this book to inspire me to create a small company logo... It was very useful to see how those logos worked!
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4.7 out of 5 stars
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