Everybody knows that brand identity is key. A good logo can glamorize just about anything, so it comes as no surprise that logo design is a crucial step in the development of a product or service. This exhaustive guide brings together diverse logos from over 30 countries, organized into chapters by theme, such as socio-political, food and beverage, technology, and consumer products. A full index provided at the end of the book lists each logo's company, designer, and designer's website. Also included is a case study section, concentrating on logo application and development. No graphic designer can do without this book, and anyone who's interested in design will appreciate this diverse compendium of visual ideas. As scientists Linus Paulin once said, "In order to come up with one good idea, you must have lots of ideas."
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About the Author
Julius Wiedemann was born and raised in Brazil. After studying graphic design and marketing, he moved to Japan, where he worked in Tokyo as art editor for digital and design magazines. Since joining TASCHEN in Cologne, he has been building up TASCHEN's digital and media collection with titles such as Digital Beauties, TASCHEN's 1000 Favorite Websites, and Illustration Now!.
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Customer Reviews
Most Helpful Customer Reviews
4 of 4 people found the following review helpful
By James Dean
Format:Paperback
This book is quite the find and one of my now favourite books when i'm stuck in a rut of inspiration.
This book contains so many contemporary logos in different fields. Quite simply an astonishing book. Buy it! Buy it now! :D
This book contains so many contemporary logos in different fields. Quite simply an astonishing book. Buy it! Buy it now! :D
11 of 12 people found the following review helpful
By Peter Cooper
VINE™ VOICE
Format:Paperback
I'm reviewing this book because I'm astounded it has no reviews here so far. This book is amazing! I've paid a lot more for similar "lots of logos" books, such as Tres Logos, but the format, design, quantity and quality provided by this book blows them all away.
"Logo Design Now" is a nice solid book, clocking in at almost 400 pages, on heavy paper. The cover is made of card and gives the book a very authoritative feel. The spine is also well designed and makes it easy to flick through the book, despite its thickness, and without feeling like you're destroying the binding. An elasticated band is also provided that acts to either help keep the book shut or to mark out pages you're interested in. In any case, it makes the book look more expensive than it is, and certainly cooler than, say, Tres Logos.
Unlike most of the other logo books, Logo Design Now devotes the first 140 - 150 pages to highlighting specific logos and rebranding projects, featuring interviews with the companies and designers, and showing the logos in various uses. After this, you move onto the standard arrangement of ten or so logos per page, organized into categories like "Creative Industry", "Fashion & Apparel" and "Music". The logos chosen are consistently strong with a definite focus on smaller companies (including Web sites), modern designs, and lots of color.
All in all, I'm over the moon with this find.
"Logo Design Now" is a nice solid book, clocking in at almost 400 pages, on heavy paper. The cover is made of card and gives the book a very authoritative feel. The spine is also well designed and makes it easy to flick through the book, despite its thickness, and without feeling like you're destroying the binding. An elasticated band is also provided that acts to either help keep the book shut or to mark out pages you're interested in. In any case, it makes the book look more expensive than it is, and certainly cooler than, say, Tres Logos.
Unlike most of the other logo books, Logo Design Now devotes the first 140 - 150 pages to highlighting specific logos and rebranding projects, featuring interviews with the companies and designers, and showing the logos in various uses. After this, you move onto the standard arrangement of ten or so logos per page, organized into categories like "Creative Industry", "Fashion & Apparel" and "Music". The logos chosen are consistently strong with a definite focus on smaller companies (including Web sites), modern designs, and lots of color.
All in all, I'm over the moon with this find.
Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com:
4.5 out of 5 stars
8 reviews
5.0 out of 5 stars
Awesome for Reference
28 Jan 2010
By Shaun Crump Design
- Published on Amazon.com
Format:Paperback
This book is great as a reference book. It easily sorts the logos and has tons of samples. They have a thing for a couple of companies, one being toki-doki. This book is awesome for anyone of any design experience for idea reference. If you're looking to learn about how-to, then pass on this book.
5.0 out of 5 stars
looking for logos?? you will find tons in here!!!
7 Jan 2010
By Magaly Pinillos Castillo
- Published on Amazon.com
Format:Paperback|Amazon Verified Purchase
Great book, tons of logos!!! same as the volume 2!
If you get this one, better get the volume 2.
The only thing that is missing here and it would make this book perfect is a cd with all the samples in it!
Besides that is a great guide for those who are looking for ideas to design a logo, as a graphic designer I can tell you that you will love this book!
For those who live in Santiago-Chile, do not buy this book on the local libraries it will cost you more than the double of the price!
And don't worry about paying extra money when you get it, I din't pay a single extra peso.
GREAT PURCHASE!
And what can I say about amazon... you do always draw a smile on my face!
First time that I buy a book here, it won't be the last one! :D
Will be waiting for the volume 3!!! ;)
If you get this one, better get the volume 2.
The only thing that is missing here and it would make this book perfect is a cd with all the samples in it!
Besides that is a great guide for those who are looking for ideas to design a logo, as a graphic designer I can tell you that you will love this book!
For those who live in Santiago-Chile, do not buy this book on the local libraries it will cost you more than the double of the price!
And don't worry about paying extra money when you get it, I din't pay a single extra peso.
GREAT PURCHASE!
And what can I say about amazon... you do always draw a smile on my face!
First time that I buy a book here, it won't be the last one! :D
Will be waiting for the volume 3!!! ;)
5.0 out of 5 stars
Ótimo!
26 May 2009
By Wylden Carvalho
- Published on Amazon.com
Format:Paperback
Gostei muito do livro, repleto de logos, várias de escritórios aqui do Brasil. ADOREI. Recomendo.
›
Go to Amazon.com to see all 8 reviews
4.5 out of 5 stars
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