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Logo Design Now! (Midi Series) (Paperback)

by Julius Wiedemann (Editor)

5.0 out of 5 stars See all reviews (2 customer reviews)

RRP:	�24.99
Price:	�18.97 & this item Delivered FREE in the UK with Super Saver Delivery. See details and conditions
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Product details

Paperback: 384 pages
Publisher: Taschen GmbH; Mul edition (1 Jun 2006)
Language Multilingual
ISBN-10: 3822846228
ISBN-13: 978-3822846223
Product Dimensions: 22.2 x 17.2 x 3.4 cm

Average Customer Review: 5.0 out of 5 stars See all reviews (2 customer reviews)

Amazon.co.uk Sales Rank: 29,699 in Books (See Bestsellers in Books)

Popular in these categories:

#4 in	Books > Art, Architecture & Photography > Graphic Arts > Advertising
#35 in	Books > Business, Finance & Law > Sales & Marketing > Brands & Corporate Identity
#55 in	Books > Art, Architecture & Photography > Graphic Arts > Graphic Design

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Product Description

Everybody knows that brand identity is key. A good logo can glamorize just about anything, so it comes as no surprise that logo design is a crucial step in the development of a product or service. This exhaustive guide brings together diverse logos from over 30 countries, organized into chapters by theme, such as socio-political, food and beverage, technology, and consumer products. A full index provided at the end of the book lists each logo's company, designer, and designer's website. Also included is a case study section, concentrating on logo application and development. No graphic designer can do without this book, and anyone who's interested in design will appreciate this diverse compendium of visual ideas. As scientists Linus Paulin once said, "In order to come up with one good idea, you must have lots of ideas."

About the Author

Julius Wiedemann was born and raised in Brazil. After studying graphic design and marketing, he moved to Japan, where he worked in Tokyo as art editor for digital and design magazines. Since joining TASCHEN in Cologne, he has been building up TASCHEN's digital and media collection with titles such as Digital Beauties, TASCHEN's 1000 Favorite Websites, and Illustration Now!.

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Customer Reviews

2 Reviews

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5.0 out of 5 stars (2 customer reviews)

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Most Helpful Customer Reviews

10 of 11 people found the following review helpful:

5.0 out of 5 stars Amazing, better than the rest, 15 Nov 2007

By	Mr. Peter Cooper (Louth, Lincolnshire) - See all my reviews (REAL NAME)

I'm reviewing this book because I'm astounded it has no reviews here so far. This book is amazing! I've paid a lot more for similar "lots of logos" books, such as Tres Logos, but the format, design, quantity and quality provided by this book blows them all away.

"Logo Design Now" is a nice solid book, clocking in at almost 400 pages, on heavy paper. The cover is made of card and gives the book a very authoritative feel. The spine is also well designed and makes it easy to flick through the book, despite its thickness, and without feeling like you're destroying the binding. An elasticated band is also provided that acts to either help keep the book shut or to mark out pages you're interested in. In any case, it makes the book look more expensive than it is, and certainly cooler than, say, Tres Logos.

Unlike most of the other logo books, Logo Design Now devotes the first 140 - 150 pages to highlighting specific logos and rebranding projects, featuring interviews with the companies and designers, and showing the logos in various uses. After this, you move onto the standard arrangement of ten or so logos per page, organized into categories like "Creative Industry", "Fashion & Apparel" and "Music". The logos chosen are consistently strong with a definite focus on smaller companies (including Web sites), modern designs, and lots of color.

All in all, I'm over the moon with this find.

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4 of 4 people found the following review helpful:

5.0 out of 5 stars Fantastic, 18 Mar 2008

By	James Dean (aberdeen, scotland) - See all my reviews

This book is quite the find and one of my now favourite books when i'm stuck in a rut of inspiration.

This book contains so many contemporary logos in different fields. Quite simply an astonishing book. Buy it! Buy it now! :D

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