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Logo Design Love: A Guide to Creating Iconic Brand Identities (Voices That Matter) [Paperback]

David Airey
4.8 out of 5 stars  See all reviews (51 customer reviews)
RRP: £27.99
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Book Description

20 Dec 2009 Voices That Matter
There are a lot of books out there that show collections of logos. But David Airey’s “Logo Design Love” is something different: it’s a guide for designers (and clients) who want to understand what this mysterious business is all about. Written in reader-friendly, concise language, with a minimum of designer jargon, Airey gives a surprisingly clear explanation of the process, using a wide assortment of real-life examples to support his points. Anyone involved in creating visual identities, or wanting to learn how to go about it, will find this book invaluable. - Tom Geismar, Chermayeff & Geismar

In Logo Design Love, Irish graphic designer David Airey brings the best parts of his wildly popular blog of the same name to the printed page. Just as in the blog, David fills each page of this simple, modern-looking book with gorgeous logos and real world anecdotes that illustrate best practices for designing brand identity systems that last.
 
David not only shares his experiences working with clients, including sketches and final results of his successful designs, but uses the work of many well-known designers to explain why well-crafted brand identity systems are important, how to create iconic logos, and how to best work with clients to achieve success as a designer. Contributors include Gerard Huerta, who designed the logos for Time magazine and Waldenbooks; Lindon Leader, who created the current FedEx brand identity system as well as the CIGNA logo; and many more.
 
Readers will learn:
 
  • Why one logo is more effective than another
  • How to create their own iconic designs
  • What sets some designers above the rest
  • Best practices for working with clients
  • 25 practical design tips for creating logos that last

Frequently Bought Together

Logo Design Love: A Guide to Creating Iconic Brand Identities (Voices That Matter) + Designing Brand Identity: An Essential Guide for the Whole Branding Team + Logotype
Price For All Three: £66.38

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Product details

  • Paperback: 216 pages
  • Publisher: New Riders; 1 edition (20 Dec 2009)
  • Language: English
  • ISBN-10: 0321660765
  • ISBN-13: 978-0321660763
  • Product Dimensions: 22.6 x 17.5 x 1.5 cm
  • Average Customer Review: 4.8 out of 5 stars  See all reviews (51 customer reviews)
  • Amazon Bestsellers Rank: 73,629 in Books (See Top 100 in Books)
  • See Complete Table of Contents

More About the Author

David Airey has been successfully self-employed as a graphic designer since 2005. Specializing in the design of brand identities, he works with clients of all sizes from his studio in Northern Ireland.

He is the author and editor of three of the most popular design blogs on the Internet: davidairey.com, logodesignlove.com, and identitydesigned.com, with the sites attracting hundreds of thousands of subscribers and more than 600K visitors every month.

Product Description

From the Back Cover

There are a lot of books out there that show collections of logos. But David Airey’s “Logo Design Love” is something different: it’s a guide for designers (and clients) who want to understand what this mysterious business is all about. Written in reader-friendly, concise language, with a minimum of designer jargon, Airey gives a surprisingly clear explanation of the process, using a wide assortment of real-life examples to support his points. Anyone involved in creating visual identities, or wanting to learn how to go about it, will find this book invaluable. - Tom Geismar, Chermayeff & Geismar

In Logo Design Love, Irish graphic designer David Airey brings the best parts of his wildly popular blog of the same name to the printed page. Just as in the blog, David fills each page of this simple, modern-looking book with gorgeous logos and real world anecdotes that illustrate best practices for designing brand identity systems that last.
 
David not only shares his experiences working with clients, including sketches and final results of his successful designs, but uses the work of many well-known designers to explain why well-crafted brand identity systems are important, how to create iconic logos, and how to best work with clients to achieve success as a designer. Contributors include Gerard Huerta, who designed the logos for Time magazine and Waldenbooks; Lindon Leader, who created the current FedEx brand identity system as well as the CIGNA logo; and many more.
 
Readers will learn:
 
  • Why one logo is more effective than another
  • How to create their own iconic designs
  • What sets some designers above the rest
  • Best practices for working with clients
  • 25 practical design tips for creating logos that last

About the Author

David Airey, a graphic designer from Northern Ireland, has been intrigued about brand identity since the 1990s, when he enrolled on his first graphic design course. Having honed his skills working in the UK and the United States, he then made a conscious choice to specialize in logo design. Self-employed since 2005, David has amassed an impressive global client list, including Yellow Pages (Canada), Giacom (England), and Berthier Associates (Japan). He writes two of the most popular graphic design blogs on the Internet: www.logodesignlove.com and www.davidairey.com, attracting more than 250,000 online visitors per month and approximately one million monthly page views.


Inside This Book (Learn More)
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Customer Reviews

Most Helpful Customer Reviews
15 of 15 people found the following review helpful
5.0 out of 5 stars Superb Book, Essential Reading For Designers 29 Jan 2010
Format:Paperback
I work for a design agency in Nottingham as well as doing freelance design, and I handle a lot of identity work. This book is absolutely invaluable for anyone looking to either specialise in this sector of the industry or improve the work they produce, and I wish a lot of the advice that's in the book was given to me earlier in my career. IT is full of that simple common-sense that you kinda feel is the right thing to do but you just need to hear it from someone else, if you know what I mean. It's insightful, reassuring, and written in a great 'no bull' way. It's great for students and industry veterans alike and I'm looking forward to seeing how much it improves my own logo work.
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7 of 7 people found the following review helpful
5.0 out of 5 stars Absolutely Awesome 3 Feb 2010
Format:Paperback
As a design student, I've been constantly adding to my library of books during the years of my study. Some have stood out and have been read thoroughly, however some have been left for the next rainy day. But since arrival of this book, there hasn't been a day gone by that I haven't referred to it. It contains well known icons, but also includes some I'm completely unaware of. This book has taken pride, not only on my bookcase but on my desk.

I would not have second thoughts of repurchasing this book, and I would definitely recommend this book to anyone; clients, students, designers and anyone interested in well written literature.
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7 of 7 people found the following review helpful
Format:Paperback
This book delivers a very clear guide into world of logo design. Small business owners that are setting up or want to jazz up their logo should use this book as an instruction manual and follow the rule to create generate timeless brand recognition.

Reading this book also means I look at company logos in a different light. Whereas I was previously subconsciously being 'sold' a message by a logo, I now try and decider what that message is. Does this logo represent class or discount?!

Great read and very clear, if you're interested in logo design this is the best guide out there...
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6 of 6 people found the following review helpful
5.0 out of 5 stars Fantastic book for any budding designer 28 Jan 2010
By Badger
Format:Paperback|Verified Purchase
This is a fantastic book, full of insite into the depth and thought behind logo creation.

It truly inspires you the reader to be more creative and to think from another more exciting level when thinking about what is behind a logo or visual identity.

It gave me back my spark for everything I love about design, and made me want to get my notebook out and start doodling.
The section on the design process is especially thought provoking and useful, and really shows you how when designing a logo you must start from the ground up with mind mapping and sketching out your thoughts and ideas before diving straight in, by mapping out your thoughts and ideas you can come across angles you may not have noticed.

Not only does this book take you through the design process and how to "think" like a logo designer it also has many practical tips on working with clients, from the initial pitch to final project completion.

A great book, by a great clear and concise writer.

Be warned if you buy this book you may well find yourself analysing all those well know logos out there!
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3 of 3 people found the following review helpful
Format:Paperback
This is one of those books that looks, feels and smells great! I'm no graphic designer so don't feel particularly qualified to judge this book but even just flicking through the pages was a revelation to me. On closer inspection it is easy to see that this book contains a comprehensive analysis of some of the most well known logos. As the book goes on you gain an insight in to the mind of logo designers, which for someone without any art or graphic design training, but a longing to be more creative is extremely useful.

The book also contains information on how to get a free electronic version of the books as well, which was an unexpected but welcome bonus.
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9 of 10 people found the following review helpful
5.0 out of 5 stars Must have for any graphic designer 6 Feb 2010
Format:Paperback
After following David's blog throughout my college course I was thrilled when this was released. The information is essential to anyone looking to work freelance and learn about creating great brand identities. The book has inspired me immensely and it has some brilliant examples and explanations to some of the best logos out there. I have already seen massive improvements in my work and I look forward to, hopefully, a bright future in design.

Definitely a must buy.
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2 of 2 people found the following review helpful
5.0 out of 5 stars User friendly book 17 Feb 2013
Format:Paperback
I came across this book by chance, downloaded a free chapter and after reading, I decided to get a copy of the book. I found it difficult to drop the book after reading the first chapter. The language is simple, concise and easy to comprehend. Great book for designers. Thanks David.
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2 of 2 people found the following review helpful
5.0 out of 5 stars Insightful eye opener of a book! 19 Feb 2012
By Jo
Format:Paperback
After a degree in Graphic Design for three years and many design and branding books later I cam across 'Logo Design Love' a book that promised to education in the field of Logos, and that is what it did. Although I love my books I have become a bit of a sceptic buyer as many expensive brand and design books have been a let done, more like image flip books with no intention of explanation or thought. Logo Design Love is a different story, this book explains so much (better than some tutors have done in the past) and although it may come across as something for beginners, let me assure you that it's not. This book has opened my eyes in a different way and has taught me things that others have not bothered to explain, I may be sounding over enthusiastic but it really is the truth, I couldn't recommend this book enough!
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Most Recent Customer Reviews
4.0 out of 5 stars Great Book
This book is a great resource for anyone looking for practical tips. I am a professional logo designer with over 15 years experience and I still found it insightful. Read more
Published 4 months ago by Martin Williams
5.0 out of 5 stars for everyone!
a book that should be read by every designer.
easy, right to the point, and full of tips to make the design work remarkable.
Published 14 months ago by robson slonski
5.0 out of 5 stars Book
Bought this as a present for my daughter who requested it for her birthday, as it had been recommended to her by another graphic designer, which she is.
Published 15 months ago by Mrs. Elizabeth Harvey
3.0 out of 5 stars It's OK
Not often that I'm disappointed with a book, but, this one I am, expensive for what it is, I'm a big fan of the "New Riders" publications,
and of the author David... Read more
Published 16 months ago by L. Wagstaff
4.0 out of 5 stars Easy to read and useful
This book is ideal to designers who what to improve their brand identity skills.
Is easy to read and has meaningful contents. Read more
Published 16 months ago by InÍs Torres Guilherme
5.0 out of 5 stars Very good written, simple and smart <3
It's quit interesting to read, because its based on a real life experience, and I very like a design of this book, inside and out, you can also find many useful and interesting... Read more
Published 20 months ago by Alena
5.0 out of 5 stars Fresh and informative.
I really enjoyed readign Logo Design Love. I got more of it than expected. It really helped me get a more clear sence about the direction I would like to pursuit in my career as a... Read more
Published 22 months ago by Ivan Katsarov
5.0 out of 5 stars a must have for any design student!
I bought this book about a week ago and finished it within a matter of days. Its packed full of really useful tips for designers just starting out in the design world as well as... Read more
Published 23 months ago by S. Gracey
5.0 out of 5 stars Clear, concise and relevant
A great book for anyone setting up their freelance business. Tackles some of the most obvious but difficult issues that can help you the most. Read more
Published on 16 July 2012 by Richard Heap
3.0 out of 5 stars Very good - as far as it goes...
If you're a student, a newly qualified designer or someone who wants to explore how to approach a design objective then this is a great book. Read more
Published on 8 Mar 2012 by Jeremy
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