Logo Design Love
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Product Description
Product Description
There are a lot of books out there that show collections of logos. But David Airey’s “Logo Design Love” is something different: it’s a guide for designers (and clients) who want to understand what this mysterious business is all about. Written in reader-friendly, concise language, with a minimum of designer jargon, Airey gives a surprisingly clear explanation of the process, using a wide assortment of real-life examples to support his points. Anyone involved in creating visual identities, or wanting to learn how to go about it, will find this book invaluable. - Tom Geismar, Chermayeff & Geismar
In Logo Design Love, Irish graphic designer David Airey brings the best parts of his wildly popular blog of the same name to the printed page. Just as in the blog, David fills each page of this simple, modern-looking book with gorgeous logos and real world anecdotes that illustrate best practices for designing brand identity systems that last.
David not only shares his experiences working with clients, including sketches and final results of his successful designs, but uses the work of many well-known designers to explain why well-crafted brand identity systems are important, how to create iconic logos, and how to best work with clients to achieve success as a designer. Contributors include Gerard Huerta, who designed the logos for Time magazine and Waldenbooks; Lindon Leader, who created the current FedEx brand identity system as well as the CIGNA logo; and many more.
Readers will learn:
In Logo Design Love, Irish graphic designer David Airey brings the best parts of his wildly popular blog of the same name to the printed page. Just as in the blog, David fills each page of this simple, modern-looking book with gorgeous logos and real world anecdotes that illustrate best practices for designing brand identity systems that last.
David not only shares his experiences working with clients, including sketches and final results of his successful designs, but uses the work of many well-known designers to explain why well-crafted brand identity systems are important, how to create iconic logos, and how to best work with clients to achieve success as a designer. Contributors include Gerard Huerta, who designed the logos for Time magazine and Waldenbooks; Lindon Leader, who created the current FedEx brand identity system as well as the CIGNA logo; and many more.
Readers will learn:
- Why one logo is more effective than another
- How to create their own iconic designs
- What sets some designers above the rest
- Best practices for working with clients
- 25 practical design tips for creating logos that last
From the Back Cover
There are a lot of books out there that show collections of logos. But David Airey’s “Logo Design Love” is something different: it’s a guide for designers (and clients) who want to understand what this mysterious business is all about. Written in reader-friendly, concise language, with a minimum of designer jargon, Airey gives a surprisingly clear explanation of the process, using a wide assortment of real-life examples to support his points. Anyone involved in creating visual identities, or wanting to learn how to go about it, will find this book invaluable. - Tom Geismar, Chermayeff & Geismar
In Logo Design Love, Irish graphic designer David Airey brings the best parts of his wildly popular blog of the same name to the printed page. Just as in the blog, David fills each page of this simple, modern-looking book with gorgeous logos and real world anecdotes that illustrate best practices for designing brand identity systems that last.
David not only shares his experiences working with clients, including sketches and final results of his successful designs, but uses the work of many well-known designers to explain why well-crafted brand identity systems are important, how to create iconic logos, and how to best work with clients to achieve success as a designer. Contributors include Gerard Huerta, who designed the logos for Time magazine and Waldenbooks; Lindon Leader, who created the current FedEx brand identity system as well as the CIGNA logo; and many more.
Readers will learn:
In Logo Design Love, Irish graphic designer David Airey brings the best parts of his wildly popular blog of the same name to the printed page. Just as in the blog, David fills each page of this simple, modern-looking book with gorgeous logos and real world anecdotes that illustrate best practices for designing brand identity systems that last.
David not only shares his experiences working with clients, including sketches and final results of his successful designs, but uses the work of many well-known designers to explain why well-crafted brand identity systems are important, how to create iconic logos, and how to best work with clients to achieve success as a designer. Contributors include Gerard Huerta, who designed the logos for Time magazine and Waldenbooks; Lindon Leader, who created the current FedEx brand identity system as well as the CIGNA logo; and many more.
Readers will learn:
- Why one logo is more effective than another
- How to create their own iconic designs
- What sets some designers above the rest
- Best practices for working with clients
- 25 practical design tips for creating logos that last
Inside This Book
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Customer Reviews
Most Helpful Customer Reviews
7 of 7 people found the following review helpful
Format:Paperback
I work for a design agency in Nottingham as well as doing freelance design, and I handle a lot of identity work. This book is absolutely invaluable for anyone looking to either specialise in this sector of the industry or improve the work they produce, and I wish a lot of the advice that's in the book was given to me earlier in my career. IT is full of that simple common-sense that you kinda feel is the right thing to do but you just need to hear it from someone else, if you know what I mean. It's insightful, reassuring, and written in a great 'no bull' way. It's great for students and industry veterans alike and I'm looking forward to seeing how much it improves my own logo work.
4 of 4 people found the following review helpful
Format:Paperback
As a design student, I've been constantly adding to my library of books during the years of my study. Some have stood out and have been read thoroughly, however some have been left for the next rainy day. But since arrival of this book, there hasn't been a day gone by that I haven't referred to it. It contains well known icons, but also includes some I'm completely unaware of. This book has taken pride, not only on my bookcase but on my desk.
I would not have second thoughts of repurchasing this book, and I would definitely recommend this book to anyone; clients, students, designers and anyone interested in well written literature.
I would not have second thoughts of repurchasing this book, and I would definitely recommend this book to anyone; clients, students, designers and anyone interested in well written literature.
4 of 4 people found the following review helpful
Format:Paperback
This is a fantastic book, full of insite into the depth and thought behind logo creation.
It truly inspires you the reader to be more creative and to think from another more exciting level when thinking about what is behind a logo or visual identity.
It gave me back my spark for everything I love about design, and made me want to get my notebook out and start doodling.
The section on the design process is especially thought provoking and useful, and really shows you how when designing a logo you must start from the ground up with mind mapping and sketching out your thoughts and ideas before diving straight in, by mapping out your thoughts and ideas you can come across angles you may not have noticed.
Not only does this book take you through the design process and how to "think" like a logo designer it also has many practical tips on working with clients, from the initial pitch to final project completion.
A great book, by a great clear and concise writer.
Be warned if you buy this book you may well find yourself analysing all those well know logos out there!
It truly inspires you the reader to be more creative and to think from another more exciting level when thinking about what is behind a logo or visual identity.
It gave me back my spark for everything I love about design, and made me want to get my notebook out and start doodling.
The section on the design process is especially thought provoking and useful, and really shows you how when designing a logo you must start from the ground up with mind mapping and sketching out your thoughts and ideas before diving straight in, by mapping out your thoughts and ideas you can come across angles you may not have noticed.
Not only does this book take you through the design process and how to "think" like a logo designer it also has many practical tips on working with clients, from the initial pitch to final project completion.
A great book, by a great clear and concise writer.
Be warned if you buy this book you may well find yourself analysing all those well know logos out there!
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Most Recent Customer Reviews
Very good - as far as it goes...
If you're a student, a newly qualified designer or someone who wants to explore how to approach a design objective then this is a great book. Read more
Published 2 months ago by Jeremy
Insightful eye opener of a book!
After a degree in Graphic Design for three years and many design and branding books later I cam across 'Logo Design Love' a book that promised to education in the field of Logos,... Read more
Published 3 months ago by Jo
Great book
Wish I'd bought this ages ago. Great insight into logo design and dealing with clients from a designers mind. Very useful book added to my collection.
Published 4 months ago by Colin Macrae
An excellent resource for established & aspiring logo designers
Whether you're well established in the creative industry, you're just starting out, or you're simply fascinated by the subject of logos, branding and brand identity, Logo Design... Read more
Published 4 months ago by Adam taylor
Worth every penny!
I love this book, and would recommend it to anyone interested in graphic design, branding or creative thinking. Read more
Published 5 months ago by Emily Kane
Exellent Book for all Logo Lovers
I found this book to be very accessible, informative and inspirational to the extent that it is the logo design book that I evaluate other logo design books against. Read more
Published 5 months ago by Brian Donnellan
Great book
I have been following David Airey for quite a while now and I usually love his content. So I went for the book and all I can say is that I was not disappointed! Read more
Published 5 months ago by Jeremie
I can't recommend it enough
Sometimes I find design books to be all style and no substance but this one is so well thought out and crammed with valuable information. Read more
Published 6 months ago by S.Sheahan (Cork, Ireland)
Excellent easy read with practical tips
This book is interesting, easy to read and understand and has useful practical advice. It contains plenty of images and the right amount of text that doesn't bore you. Read more
Published 8 months ago by Cookie Star
Graphic design
Bought this for my daughter who has just finished 1st year of 2yr graphic design course, hope this will help her with commercial design ideas.
Published 9 months ago by GM
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